Acknowledgments
There is no single, definitive instruction manual in the glove compartment of the event marketing vehicle. In reality, there are thousands of such manuals, each building on the books of knowledge that preceded them and adding to the bodies of knowledge that will fill the stream of future information.
I am blessed to have been associated with the best of the best during my career. Among my mentors are scholars, marketers, managers, writers, educators, financial analysts, researchers, association and corporate executives, producers, and attorneys. Yet they have a striking commonality. They have expertise in all disciplines of the events industry: marketing and management of special events, conventions, expositions, corporate meetings, tours, fundraisers, international study missions, educational symposia ad infinitum. And in so doing, they maintain the health and welfare of the organizations that sponsor these events. Every one of these disciplines required one universal skill. Someone had to sell an idea, and then sell an event.
They are consummate professionals who have contributed directly to this text or counseled me in its development and encouraged me to pursue the project. Others are those whose influ ences through time molded my approach to event marketing and my appreciation for the priceless satisfaction one receives from bringing people together to learn, solve problems, make progress, advance industries and professions, and have some fun.
They have taught me all I know in this industry, through their writings, their teachings, their counsel, their actions, and their friendships. The eagerness to open one's mind to the wisdom of others is synergistic. It leads to a journey of countless directions, with each turn in the road leading to new revelations, questions, answers, and understanding.
The following list represents those pioneers, contemporaries, and colleagues who have personally enriched my understanding of event marketing. I have learned at their elbows. I have shared countless event war stories with them, all of which get better with each telling. I have been with them during both triumphs and trials and I have learned from it all. Because of them, I am able to share with you, through this book, some of the body of knowledge in event marketing that these relationships have gifted to me. These are the true authors; it is they who are still doing their teaching on these pages and telling their favorite stories. As you pursue this study, you will be enriched by their wisdom. And in turn and in your time, you will become the mentors of those who join you on the journey.
Edward H. Able, Jr. J. Franklyn Dickson, CMP
Cynthia Albright David Dorf, CHME
James Anderson, Esq. David Dubois, CAE
Joe M. Baker, Jr., CAE Joan Eisenstodt
O. Gordon Banks, CAE Sara Elliott
Donald E. Bender Roy B. Evans, Jr., CAE
Joseph Boehret Duncan Farrell, CMP
Gail Brown Howard Feiertag, CHA,
Michael Brunner, CAE CHME, CMP
Barbara Byrd Keenan, CAE Rose Folsom
Lincoln H. Colby, CMP John Foster III, Esq., CAE
Thomas Connellan, Ph.D. Kenny Fried
Alice Conway, MM, CSEP LaRue Frye, CMP
Jill Cornish, IOM Robert A. Gilbert, CHME
Timothy Cunningham Joe Goldblatt, CSEP
James R. Daggett, CAE, CMP Glenn Graham, CHME
John Jay Daly Richard Green
Edwin L. Griffin, Jr., CAE Leon J. Gross, Ph.D. Earl C. Hargrove, Jr. Marilyn Hauck, CMP Donald E. Hawkins, Ph.D. Anne Daly Heller Ross E. Heller Kenneth Hine, CHA Jonathan T. Howe, Esq. Judy Hoyle
Bernard J. Imming, CAE Thomas J. A. Jones Finiana Joseph Bill Just, CAE, CMP Walter M. Kardy David C. King Jeffrey W. King, Esq. George D. Kirkland, CAE William Knight Thomas Knowlton, CHME Gary A. LaBranche, CAE Amy A. Ledoux, CMP Hugh K. Lee Sammy Little Vance Lockhart, CAE Cornelius R. Love III James P. Low, CAE Jay Lurye Sandi Lynn, CMP Joan Machinchick Dawn M. Mancuso, CAE Thomas T. McCarthy,
CHMA Linda R. McKinney John F. Metcalfe Caren Milman Charles M. Mortensen, CAE
Lawrence P. Mutter
Jill Norvell
Mary Lou O'Brian
Michael Olson, CAE
Neil Ostergren, CHME
Nikolaj M. Petrovic, CAE
Adrian Phillips, CHME
Paul Radde, Ph.D.
Priscilla Richardson
Julia Rutherford-Silvers, CSEP
Susan Sarfati, CAE
Peter Shure
Robert H. Steel, CAE
Debbie Stratton
Martin L. Taylor
Charles Ticho
James Tierney, CHME
Erin Turner
Sylvia van Laar
Jack J. Vaughn, CHA
John C. Vickerman
Scott Ward
George D. Webster, Esq. Ilsa Whittemore Jack Withiam, Esq. DeWayne Woodring, CMP Charles L. Wrye Jill Zeigenfus Ron Zemke
George Washington University, Event Management Certificate Program
Johnson & Wales University, Alan Shawn Feinstein Graduate School
Event Marketing
Continue reading here: Jay Lurye
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