Affiliating vs Reselling

Many new Internet marketers mistakenly use the terms 'affiliate' and 'reseller' interchangeably. The table below compares and contrasts the two different ways of doing business on the 'Net.

Affiliating

Reselling

Affiliate programs are FREE to join.

As a reseller, you must BUY the product before you can sell it.

Earn a percentage of the sale price.

Keep 100% of the proceeds from the sale of the product.

The merchant handles product fulfillment.

Resellers do all product fulfillment -carry inventory, order processing and shipping.

Each affiliate sells the product for the same price.

Resellers can often offer products for the price of their choosing. Competitors can undermine efforts by offering the same product for a lower price.

Although affiliates can collect names and email addresses from visitors to their sites, the affiliate rarely knows exactly who buys their affiliated merchants' products.

As resellers handle product fulfillment themselves, they collect names and email addresses from those who buy their products, in addition to those who sign up for their opt-in lists on their sites. This benefits the reseller in that they can do follow-up or 'back-end' sales to existing customers.

As you can see from the table above, there are advantages and disadvantages to both types of Internet marketing. I personally know that both methods are worth the effort and can yield decent profits.

If you would like further information about reselling or buying reprint rights, visit the sites listed below. I joined eBookWholesalers, as I think that Tom Hua, the owner, offers quality products at reasonable prices.

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