Announcing PRX Builder -- the Push-Button Social Media News Release Builder

"Is there an easy way to do this? A way to 'fill in the blanks' to create a Social Media release?"

That was one of the biggest questions I faced from PR pros who were intrigued (but confused) by our Social Media News Release template (pdf). Luckily, a talented programmer named Shannon Whitley took it on himself to build an application that automates the process of creating a Social Media News Release based on the SHIFT template.

Introducing... PRX Builder. The Social Media News Release Builder (beta).

PRX Builder allows you to literally fill-in-the-blanks within its WYSIWYG wizard, and voila, you get a Social Media release, formatted and ready for distribution!

"But what about distribution?" you might ask. "Will this newfangled PRX Builder service work with the traditional newswire services?"

Great question. A Social Media News Release is only as good as its distribution platform. I introduced Shannon to the good people at PRNewswire, with whom he subsequently struck a distribution deal.

So, you can create a Social Media News Release via PRX Builder (for a few bucks), and "push a button" that will transfer the newly-minted masterpiece to the PRNewswire system.

PRNewswire has even created a new pricing package for PRX releases: a "Web-only" distribution (suitable for most users) will start at just $395.

Continue reading here: For Small Companies, Blogger Relations' Double-Edged Sword Bites Deeper

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