App Store Identity Badge

The most common element you'll see on most iPhone app-related web sites is the official App Store identity badge that shows a little iPhone icon with the words "Available on the App Store." To obtain this graphic, you'll need to log into the iPhone Dev Center at http://developer.apple.com/iphone/ and then navigate your way to the iPhone Developer Program Portal. Within the Portal site, click Distribution in the left menu, and then select the App Store tab (see Figure 8-6). You'll see the identity badge displayed under the "Available on the iPhone App Store logo license program" heading. Click the "To become an authorized licensee" link for complete instructions.

In a nutshell, you'll need to download and sign the iPhone App Store Artwork License Agreement form and mail it back to Apple. Although the identity badge and iPhone graphics download link is already provided there, before using any of those images, be sure to download and read the "App Store Identity Guidelines for Developers" PDF. This document explains the rules for how to properly use the App Store identity badge and the authorized iPhone image. Since Apple reserves the right to revoke permission to use the supplied graphics if you fail to follow the guidelines, it's in your best interest to thoroughly read that document so you understand how to remain compliant.

The graphics download includes both web and print resolutions of the badge, as well as several different versions of iPhone and iPod touch images in layered Photoshop PSD files. This gives you the flexibility to utilize these graphics within all your marketing materials.

Figure 8-6. Sign up for Apple's iPhone App Store logo license program in the iPhone Developer Program Portal site.

Continue reading here: Using Promotions and Giveaways to Improve App Discovery

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