Building Your Site
Different Site Layouts for Different Purposes
Most websites either have adverts only, a mixture of products and adverts or no adverts at all. The format you choose depends on what you want to achieve. If you are selling your own product or you are an affiliate for other people's products, then you could be trading dollars for cents by displaying ads because although you get paid per click, your visitor taken away from your site.
On the flip slide of the coin, if you want to make your money more consistently from the amount of people clicking adverts, then having a product could draw their attention away. Just keep in mind what you want to achieve with your page.
Adsense Campaign Layout
For most people who buy Keyword Elite, their first campaign is normally to get revenue from Google Advertising. I found that if I had lots of different links taking them to other pages and product links as well, the visitor was confused as to what they should do next. Out of the visitors I was getting, about 20 percent would click on adverts, sometimes less than that. So I basically got rid of the fancy navigation bar down the left side, removed links from the top and any other way of leaving my page.
I then placed 2 or 3 Google Advert panels which ideally were placed in the middle of the text or along the side so that after reading the text on the page, other than clicking the back button, their only choice was to click on an advert. I checked my stats over the next few days and the click rate shot up to 60% and stayed at that rate consistently.
The only link I had that wasn't a Google Ad was a link which would simply take them to another of my Adsense type pages which was related to the same topic. This simply gave them another chance to click on a Google advert, aren't I kind ;-)
SEO Basics on Page Optimisation
If you already have your website or you are about to make one, then it's is worth making sure that it is optimised for the search engines, in this case for Google. Although there are other factors that will have a larger bearing on your site positioning, making sure your 'on page' optimisation is up to scratch can help you climb those last few positions.
Web Address
This is not always possible but if you can include your keywords within the address of your page or site, then this will help. So if your keyword phrase was "How to cut the grass" then the ideal name would be
"www.howtocutthegrass.com" However, in my example that does make my site VERY specific.
You could have something like "thebestadvice.com/howtocutthegrass.html" The problem with this second example though is when you want to submit this site to web site directories, many of them would only allow you to submit the part "www.thebestadvice.com" so keep that in mind.
The first thing many learn but forget is the importance of your title and other on page factors on your site. Once you get to a stage where you are within the first 3 pages of Google, changing some very basic things on your actual webpage can make you leap frog above the others. The difference between being on page 2 and page 1 of Google (financially) can be immense. Check if you have done the following with your site; if not then consider making these changes.
Title
In the Title Tag towards the top of your code, you need to make sure that the keywords you want your website to be searched for are in your title. Also, it's very important to know that the MORE words you have in your title, the LESS weight Google will give to each word.
Many people make the mistake of stuffing too many words in here at the early stage of their site. So if for example, you really want to rate well for the term
"How to cut the grass", then just have that term alone rather than "how to cut the grass and How to Mow the Lawn - Find Out on this Site".
Meta Tags
These days, it's debatable how much weight these really carry. I personally stuff as many words in here as possible relating to my topic so they at least feature somewhere in my site. There are some search engines that still recognise these and it's so quick to do, you might as well do it.
Headings (H1 Style)
If possible, have a heading towards the top of your page in the style of "Heading1" (H1 tag). This should include your keywords which you are targeting. Obviously you may want to have a few more words in there to make the heading more meaningful. An example could be "How to cut the grass and keep the garden looking tidy"
First Paragraph
You should include your keywords in the first paragraph of your page. Try to include the words as close to the beginning of the paragraph as possible but if your heading above only contained the words "How to cut the grass" then don't make your phrase start at the VERY beginning of the paragraph. Google won't like the phrase being repeated straight away, not many people know this!!! Instead you could either have:
(Heading) How to cut the grass
(First paragraph) If you want to know how to cut the grass then OR
(Heading) How to cut the grass and keep the lawn looking neat
(First paragraph) How to cut the grass is a question that I get asked often.
Remaining Paragraphs
Lightly sprinkle your keywords throughout the rest of the text on the page. An easy way to roughly judge this is include the keyword once every 2 or 3 paragraphs. Try to not make it obvious that you are just stuffing keywords in for the sake of it; it needs to flow naturally when read. This becomes easier with practise.
Last Paragraph
Simple one, make sure you include your keyword phrase in the last paragraph of the web page.
Bold / Italic / Underline
Make the keyword phrase in the first and last paragraph bold. Also bold the keyword phrase 2 or 3 more times in the page. If you prefer, you can use underline or italic but most tend to use bold for this. This helps Google identify which keywords you are targeting.
Alt Image Tags
If you haven't got any images on your page then I strongly suggest that you put at least 3 on the there, this could include a banner that you have at the top of your page. There are two good reasons for this.
Number One: When a person goes to a site, you have up to 10 second to grab the user's attention before they hit that back button. If they see an image straight away which specifically relates to what they were searching for, it makes a mental connection with them.
It's an old saying but a picture is worth a thousand words. By the way, in case you don't know, the purpose of alt image is so that if the image isn't displayed, when you hover over where the image should be, you will get a mini banner (tool tip) showing the text you have entered.
Number Two: Ok, here's the big reason, if you add your keyword phrase to the alt image properties, this can really help with SEO optimisation. If you are using Dream Weaver then you can just select the image and then look for the alt section towards the bottom of the screen, you can type it directly there.
You can do something similar in FrontPage or you can just use the alt tags in the html code. At the end of each keyword phase, use a different word for image i.e. "how to cut the grass image", "how to cut the grass picture", "how to cut the grass graphic".
Please Note: Do this for 3 images but NO MORE than that as it can actually hurt of your ranking.
Copyright
Tip: A great trick for putting your keyword phrase, or web name (if that already includes your phrase) right at the end of your page, is by having a copyright. For example, at the very bottom you could have © How to cut the grass 2008 or © www.hottocutthegrass.com 2008. It's good to have your keyword phrase at the very end as this is the last thing the search engine crawlers will look at as it leaves the page. Using the Copyright method is a way of doing that while looking inconspicuous.
So how do you capture names and emails of your visitor? At the very least, you should have a form on your main selling page where the visitor can enter their name and address, a form which would be created within Aweber or GetResponse. This form can be embedded within your page or one that appears as a pop up, or one of various other types.
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If you really want to get the maximum number of people to sign up to your list, then you should use a Squeeze Page. A Squeeze Page has one sole purpose, to get names and addresses and not to promote anything else on that page, so the only choice they have is to sign up or not.
However, people are not just going to give up their address for nothing, you have to give them a very good reason. One effective way is offer them a regular newsletter relating to the product or industry they are interested in. If your site was about gaming for example, then your newsletter could reviews and tips about the latest console games.
Another option is to provide a short email course to help them with a product they have bought and giving them advice how to get started within a given field. When you create your Squeeze Page, you should list exactly what they will get in return for their email address and how they will benefit.
In the same way that a heading is important in an article, the same applies for your Squeeze Page. You have under 10 seconds to get your visitor's attention and your heading must be the first thing they see. Make it pretty large, red text and place quotes around it. State what you have to offer and tease them to read the rest of the page.
Next write a short paragraph introducing in more detail what your offer is about and why they should sign up to your list. Don't start talking about yourself here because frankly, people don't care, they just want to know how your service is going to make things better for them.
Now list some punchy bullet points outlining the things included in your email course, newsletter, free product or Ebook. These should be to the point and reinforcing exactly what they get and if possible, what they will be able to achieve as a result of signing up.
Lastly, you need to tell them exactly what to do next, a bit like herding cattle into a pen. Tell them they should enter their name and email below so you can send them their email course, free gift or whatever you are offering. Directly below that, include your form. Note, you may also want to include your form at the top below your heading giving you two chances for the opt in.
Below the bottom form, inform them that you will not sell or give their details to anybody else. Please make sure that you stick to this and respect their privacy as nobody likes spam, plus you will lose that customer faster than blinking!
See next page for Squeeze Page example
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