Laggard Entry Strategy

Laggards are a type of consumer who tends to be late adopters of a new product or service. They wait until most of the people in the market have already adopted the product or service before they do. Laggards are more conservative, preferring to stick with tried-and-tested products and services, and generally wait for others to experiment first. Marketers must be aware of the laggards, as they can make up a large portion of a particular market.

A laggard in marketing is an individual or organization that has not yet adopted a particular trend in the marketplace or has not kept up with the level of innovation of its competitors. They are typically slow to take advantage of new opportunities or adopt new practices.

A laggard entry strategy is a business strategy in which a company deliberately enters a market after the primary competitors have already established themselves. This strategy allows a company to benefit from the knowledge gained by the existing competitors while taking advantage of the less crowded, less competitive market. Additionally, it allows the company to observe the successes and failures of the existing competitors, so they can produce a better product or service in the market, or target a different customer base.

campaign A "MeToo imitator marketing campaign" is a type of marketing strategy that replicates or copies the success of another successful campaign or brand, often in a similar product or industry. This type of marketing strategy typically leverages existing consumer sentiment, often by re-purposing an existing slogan or tagline to create a "me too" version of a successful marketing campaign. The goal of such a campaign is to benefit from the success of another campaign while avoiding the costs associated with developing and deploying a completely new campaign.