Conclusion

Getting your loyal clients, customers, or consumers to do your marketing for you by transforming them into active and vocal brand advocates is a powerful and cost-effective word of mouth marketing strategy. Brand advocacy programmes can harness the goodwill and energy that already exists in a market, leveraging the sizeable investment that many brands make in getting people to love them. By making brand users feel part of the brand family with personalized brand merchandise such as Icecards to share with friends, not only is the affective bond with the brand deepened, but also brand advocacy is stimulated and made easy to measure.

Continue reading here: Case Study 2 Condomi Size Him Up

Was this article helpful?