Corona Beer

A company called HyperTag worked with Corona to help adjust the perception of the brand in Spain, to show that it was still "hip." Corona deployed a team of promoters to bars and clubs around the country, equipped with wearable Bluetooth transmitters that could send bar patrons cool, free branded images. They also were able to send reminders about the 5 p.m. happy hour ("It's Corona time!"). The effort helped shift the brand image, and the calendar reminder helped keep the brand top-of-mind when people were likely to be most receptive to the message.

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