Defining Market Boundaries

The crux of any strategy formulation effort is market definition:

The problem of identifying competitive product-market boundaries pervades all levels of marketing decisions. Such strategic issues as the basic definition of a business, the assessment of opportunities presented by gaps in the market, the reaction to threats posed by competitive actions, and the decisions on major resource allocations are strongly influenced by the breadth or narrowness of the definition of competitive boundaries. The importance of share of market for evaluating performance and for guiding territorial advertising, sales force, and other budget allocations and the growing number of antitrust prosecutions also call for defensible definitions of product-market boundaries.4

Defining the market is difficult, however, since market can be defined in many ways. Consider the cooking appliance business. Overall in 1997 about 18 million gas and electric ranges and microwave ovens were sold for household use. All these appliances serve the basic function of cooking, but their similarity ends there. They differ in many ways: (a) with reference to fuels—primarily gas versus electricity; (b) in cooking method—heat versus radiation; (c) with reference to type of cooking function—surface heating, baking, roasting, broiling, etc.; (d) in design—freestanding ranges, built-in countertop ranges, wall ovens, counter-top microwave ovens, combinations of microwave units, and conventional ranges, etc.; and (e) in price and product features.

These differences raise an important question: Should all household cooking appliances be considered a single market or do they represent several distinct markets? If they represent several distinct markets, how should these markets be defined? There are different possibilities for defining the market: (a) with reference to product characteristics; (b) in terms of private brand sales versus manufacturers' brand sales; (c) with reference to sales in specific regions; and (d) in terms of sales target, for example, sales to building contractors for installation in new houses versus replacement sales for existing homes.

Depending on the criteria adopted to define the market, the size of a market varies considerably. The strategic question of how the marketer of home cooking appliances should define the market is explored below.

Dimensions of Market Boundaries

Traditionally, market boundaries have been defined in terms of product/market space. Consider the following:

A market is sometimes defined as a group of firms producing identical or closely related products. . . . A preferable approach is to define the markets in terms of products. . . . [What is meant by] a close relationship among products? Goods and services may be closely related in the sense that they are regarded as substitutes by consumers, or they may be close in that the factors of production used in each are similar.5

Some identify a market with a generic class of products. One hears of the beer market, the cake mix market, or the cigarette market. According to others, product markets refer to individuals who have purchased a given class of products.

These two definitions of the market—the market as a class of closely related products versus the market as a class of people who purchase a certain kind of product—view it from one of two perspectives: who are the buyers and what are the products. In the first definition, buyers are implicitly assumed to be homogeneous in their behavior. The second definition suggests that the products and brands within a category are easily identified and interchangeable and that the problem is to search for market segments.

In recent years, it has been considered inadequate to perceive market definition as simply a choice of products for chosen markets. Instead, the product may be considered a physical manifestation of a particular technology to a particular customer function for a particular customer group. Market boundaries should then be determined by choices along these three dimensions.6

Technology. A particular customer function can be performed by different technologies. In other words, alternative technologies can be applied to satisfy a particular customer need. To illustrate, consider home cooking appliances again. In terms of fuel, the traditional alternative technologies have been gas and electricity. In recent years, a new form of technology, microwave radiation, has also been used. In another industry, alternative technologies may be based on the use of different materials. For example, containers may be made from metal, glass, or plastic. In defining market boundaries, a decision must be made whether the products of all relevant technologies or only those of a particular technology are to be included.

Customer Function. Products can be considered in terms of the functions they serve or in terms of the ways in which they are used. Some cooking appliances bake and roast, others fry and boil; some perform all these functions and perhaps more. Different functions provide varying customer benefits. In establishing market boundaries, customer benefits to be served should be spelled out.

Customer Group. A group refers to a homogeneous set of customers with similar needs and characteristics. The market for cooking appliances, for example, can be split into different groups: building contractors, individual households buying through retail stores, and so on. The retail stores segment can be further broken down into traditional appliance specialty stores, mass merchandisers, and so on.

Decisions about market boundaries should indicate which types of customers are to be served.

In addition to these three dimensions for determining market boundaries, Buzzell recommends a fourth—level of production/distribution.7 A business has the option of operating at one or more levels of the production/distribution process. For example, producers of raw materials (e.g., aluminum) or component products (e.g., semiconductors, motors, compressors) may limit their business to selling only to other producers, they may produce finished products themselves, or they may do both. Decisions about production/distribution levels have a direct impact on the market boundary definition. This point may be illustrated with reference to Texas Instruments:

The impact that a business unit's vertical integration strategy can have on competition in a market is dramatically illustrated by Texas Instruments' decision, in 1972, to enter the calculator business. At the time, it was a principal supplier of calculator components (integrated circuits) to the earlier entrants into the market, including the initial market leader, Bowmar Instruments. As most readers undoubtedly know, TI quickly took over a leadership position in calculators through a combination of "pricing down the experience curve" and aggressive promotion. For purposes of this discussion, the important point is one of a finished product. Some other component suppliers also entered the calculator business, while others continued to supply OEMs. In light of these varying strategies, is there a "calculator component market" and "calculator market," or do these constitute a single market?8

Exhibit 5-3 depicts the three dimensions of the market boundary definition from the viewpoint of the personal financial transactions industry. Market boundaries are defined in terms of customer groups, customer functions, and technologies. The fourth dimension, level of production/distribution, is not included in the diagram because it is not possible to show four dimensions in a single chart. The exhibit shows a matrix developed around customer groups on the vertical axis, customer functions on the right axis, and technologies on the left axis. Any three-dimensional cell in the matrix constitutes an elementary "building block" of market definition. An automatic teller machine (ATM) for cash withdrawals at a commercial bank is an example of such a cell.

Redefining Market Boundaries

As markets evolve, boundaries may need to be restated. Five sets of "environmental influences" affect product/market boundaries. These influences are technological change (displacement by a new technology); market-oriented product development (e.g., combining the features of several products into one multipurpose offering); price changes and supply constraints (which influence the perceived set of substitutes); social, legal, or government trends (which influence patterns of competition); and international trade competition (which changes geographic boundaries).9 For example, when management introduces a new product, markets an existing product to new customers, diversifies the business through acquisition, or liquidates a part of the business, the market undergoes a process of evolution. Redefinition of market boundaries may be based on any one or a combination of the three basic dimensions. The market may be extended

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Readers' Questions

  • ralf
    What are three basic factor to determine boundaries in selling price?
    6 months ago
  • The three basic factors to determine boundaries in selling price are:
    1. Cost of production: This includes all the expenses incurred in producing the product or service, such as raw materials, labor, overhead costs, and any other production-related expenses. The selling price should at least cover the cost of production to ensure profitability.
    2. Market demand: The selling price should be influenced by the current market demand for the product or service. If there is high demand and limited supply, the selling price can be set higher. Conversely, if the market is saturated or the demand is low, the selling price may need to be adjusted to remain competitive.
    3. Competition: It is important to understand and analyze the pricing strategies of competitors. If similar products or services are offered at lower prices, it may be necessary to lower the selling price to attract customers. Conversely, if the product or service offers unique features or has a strong brand reputation, a higher selling price may be justified. Monitoring and adapting to competitor pricing is essential for staying competitive in the market.
    • steffen
      What are three basic factors that determine boundaries in market price?
      7 months ago
    • 1) Supply and demand: The relationship between the quantity of a product or service that is offered by sellers and the quantity that buyers are willing to purchase at a given price determines the market equilibrium price. If the demand exceeds the supply, the prices tend to rise. Conversely, if the supply surpasses the demand, the prices tend to decrease. 2) Production costs: The costs incurred by producers in manufacturing or providing a product or service also impact the market price. High production costs would require higher prices to cover expenses and maintain profitability. Conversely, lower production costs can enable producers to offer lower prices and potentially gain a competitive advantage. 3) Competition: The level of competition within a market also influences the price. In a highly competitive environment, multiple firms strive to attract customers. This tends to drive prices down as the firms compete for market share. However, in situations where there is limited competition, firms may have more pricing power and can set higher prices in the absence of alternative options for consumers.
      • CARLO
        Which of the following is not a dimension of determining the boundaries of the market?
        10 months ago
      • Organizational structure
        • MATHILDA
          What is the boundary of marketing management?
          10 months ago
        • The boundary of marketing management is a detailed process of marketing activities and strategies used to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. This involves the coordination of four elements called the 4 Ps of marketing: product, price, promotion, and place. Other aspects of marketing management may include sales management, customer strategy and market research.
          • asmait
            What defines the boundaries within which decisions are made?
            1 year ago
          • Boundaries within which decisions are made are usually set by corporate policies and procedures, industry regulations, and legal requirements. They may also include principles of ethics and morality, personal values, and the common sense of the decision maker.
            • ABDUL
              What are six approaches to remaking market boundaries?
              1 year ago
              1. Focusing on Different Customer Segments: One approach is to identify and target customer segments that have been overlooked or underserved by existing market players. This could involve understanding the unique needs and preferences of these segments and developing tailored products or services to meet their demands.
              2. Expanding Geographic Reach: Another approach is to expand the market boundaries by targeting new geographic regions or countries. This could involve adapting the existing products or services to suit the needs of the new market and establishing a strong presence in these regions.
              3. Enhancing the Product or Service Offering: Market boundaries can be remade by significantly improving the current product or service offering. This could involve incorporating new features, functionalities, or technologies that provide a distinct advantage over competitors and attract new customers.
              4. Redefining Industry Value Chain: This approach involves reexamining the traditional industry value chain and identifying opportunities to create value for customers in unique ways. It may include integrating backward or forward into the value chain, partnering with other industry players, or adopting a platform-based business model.
              5. Emphasizing Price/Value Proposition: Changing market boundaries can also be achieved by repositioning the product or service in terms of price or value. This could involve offering a lower-priced alternative to the existing offerings, providing additional value through bundled services, or introducing a premium product with enhanced features.
              6. Leveraging Technology Disruptions: Market boundaries can be remade by leveraging technology disruptions and innovations. This could involve harnessing emerging technologies like artificial intelligence, blockchain, or virtual reality to create new business models, transform customer experiences, or streamline operational efficiencies.
              • CHRISTIN EGGER
                What boundary conditions exist on the ecommerce market?
                1 year ago
              • Boundary conditions on the ecommerce market can vary depending on the specific market, but generally include things like taxes, minimum pricing requirements, and geographic limitations. Additionally, many markets may have rules and regulations that dictate what products can be sold and what payment methods can be used.
                • gerard
                  What is market boundry?
                  1 year ago
                • A market boundary is the outer limit of a marketplace, either physical or virtual, which defines the region in which an organization can compete for buyers. It is important for a business to understand its market boundaries in order to determine the best approach for marketing its products and services.
                  • Mewael
                    How to define the market with respect to geographic and product boundaries?
                    1 year ago
                  • Geographic boundaries: • Define the geographic area in which the market exists, such as a city, state, region, national or international area. Product boundaries: • Identify the specific types of products and services that are included in the market. Examples might include a specific type of consumer product, industrial product, or a service.
                    • georgina
                      What is a boundery of an industry?
                      1 year ago
                    • A boundary of an industry is a defined line which distinguishes one industry from another. It is typically based on the products or services that are produced, the methods of production, the customers served, the geographic area served, or the legal structure of the business. Boundaries of industries can be used for the purpose of market segmentation, competition analysis, and business strategy.
                      • rhiannon
                        What is a defined market boundary?
                        1 year ago
                      • A defined market boundary is a demarcation of the scope of a market, which helps to define the extent of competition. It helps to identify the size, scope and structure of the market, and to delineate the competitors within it. It is used to draw the distinction between the market participants and non-participants, and can be expressed in terms of geographic area, product variety and target customers.
                        • tammy
                          What are the two perspectives that can be used to define industry boundaries?
                          1 year ago
                          1. SIC (Standard Industrial Classification) system: This system defines industry boundaries based on the processes or activities used to produce goods and services.
                          2. NAICS (North American Industry Classification System): This system defines industry boundaries based on the type of customer being served and the types of products or services being provided.
                          • helena boyle
                            What is maeket boundary?
                            1 year ago
                          • Market boundaries refer to the limits, or boundaries, of what a company is willing to do or provide in the marketplace. These boundaries may involve the types of products and services a company offers, its geographic reach, the pricing and pricing structure, and the target demographic of customers it serves. Market boundaries can also involve the ways in which a company engages with its customers, including through advertising, pricing, promotions, and customer service.
                            • eija
                              Which of the following markets has the most restrictive geographic boundary?
                              1 year ago
                            • Local/Regional market
                              • caramella
                                How to distinguise product market bounderies?
                                1 year ago
                              • Product market boundaries can be distinguished by looking at the purpose of the product, the market segment it is targeting, and the competitive position of the product in the market. Evaluating the product’s purpose can determine which markets it can realistically serve. Examining the market segment being targeted helps to identify the size of the potential customer base and the segment’s characteristics. Analyzing the competitive position of the product in the market determines its relative strength and position in comparison to competing products. This can help to identify where the boundaries of the product market should be drawn.
                                • valentina
                                  What is meant by industry boundaries?
                                  1 year ago
                                • Industry boundaries refer to the separation and distinctiveness between different industries. They are the physical, legal, and administrative divisions between different segments of the economy, such as agriculture, manufacturing, retail, and services. These boundaries can be regulatory, geographic, or technological, and define the scope of an industry and its competitors.
                                  • efrem
                                    What is the boundary aggressive advertising?
                                    1 year ago
                                  • Boundary aggressive advertising is an advertising strategy that involves pushing the boundaries of what is acceptable or allowable in the promotion of a product or service. It is often characterized by highly edgy, provocative, or even offensive content that may be shocking, daring, or attention-grabbing. This type of advertising often aims to make a statement, stir controversy, and draw attention to a brand.
                                    • LIAM
                                      What are the current boundaries of the marketing plan?
                                      1 year ago
                                    • The boundaries of a marketing plan can vary depending on the company, product, or service being marketed. Generally, a comprehensive marketing plan should include the following key elements: • Market and consumer research • Target market identification • Budget and financial analysis • Goals and objectives • Positioning • Strategies • Tactics • Measurement and tracking • Management and implementation
                                      • bellisima
                                        How boundaries work when defining markets?
                                        1 year ago
                                      • Boundaries are used to define markets in order to identify the geographic area in which a particular good or service is sold. This boundary is often determined by the geographical location of the customer base, which can be based on factors such as population density, competition, infrastructure networks, and other defining features. By creating well-defined boundaries, businesses are able to more accurately measure and target their marketing efforts, as well as identify potential opportunities for growth. For example, a business can use segmentation to identify which consumers respond best to certain types of advertising, and use that information to create better ad campaigns for each segment. Additionally, boundaries can also be used to measure how well a business is performing in certain regions and allow them to adjust their strategies accordingly.
                                        • LAMORAC
                                          What are brand boundaries marketing?
                                          1 year ago
                                        • Brand boundaries are the limits set by a company to define and protect its brand. Examples of brand boundaries include geographic boundaries, market categories, product features, and customer segments. By setting boundaries around their brand, companies establish a sense of order that allows them to differentiate their product or service from their competitors. Brand boundaries can help a company increase its visibility and appeal to potential customers, and help it create longer-term customer relationships.
                                          • Sky Grant
                                            What is the boundry of the supermarket industry?
                                            1 year ago
                                          • The boundaries of the supermarket industry are defined by the scope of products and services offered by a store. This can include anything from fresh produce, packaged food, and household supplies to prepared meals and home delivery services. The boundaries can also be determined by the size of the store, geographical location, and customer base.
                                            • mary keeley
                                              What are the two boundaries needed to identify the market?
                                              1 year ago
                                              1. Geographic Boundary: This defines the geographical location of potential customers, such as specific countries, states, or cities.
                                              2. Demographic Boundary: This defines the social or demographic characteristics of potential customers, such as age, gender, education level, or income.
                                              • arnor
                                                How to define the jewellery market boundaries?
                                                1 year ago
                                                1. Geographic boundaries: The jewellery market can be defined by geographic boundaries, such as country, state, region, or city.
                                                2. Product type or design: The jewellery market can also be defined by specific product types, such as gold, silver, diamonds, or custom designs.
                                                3. Price range: Another way to define the jewellery market is by establishing a price range, such as budget, mid-range, and luxury.
                                                4. Demographic: The jewellery market can also be defined by demographic groups, such as age, gender, income, or style preferences.
                                                • PRISCILLA
                                                  HOW TO DETERMINE THE BOUNDARIES OF AN INDUSTRY?
                                                  1 year ago
                                                  1. Identify the key players in the industry: The first step to determining the boundaries of an industry is to identify the key players in the industry. This includes understanding who is involved in the production and distribution of products or services related to the industry, as well as the various types of customer segments that the industry serves.
                                                  2. Conduct market research: Once the key players in the industry have been identified, it is important to conduct market research to determine how large the industry is, and what types of products or services it is composed of. This includes researching existing competitors, customer needs and preferences, and market trends and opportunities.
                                                  3. Identify industry trends: Industry trends can provide valuable insight into where the boundaries of an industry lie. Looking at what is happening in the industry, both historically and currently, can provide indications as to which products and services are in demand, which ones are losing favor, and what new trends may be emerging.
                                                  4. Survey customers: Surveying customers can be a great way to get a better understanding of the boundaries of an industry. By speaking directly to people who are actually buying products or services from the industry, companies can gain insight into customer needs and preferences and better understand what constitutes the boundaries of the industry.
                                                  5. Analyze competitors: Analyzing current industry competitors can also provide insight into which products and services are in demand and what constitutes the boundaries of the industry. Examining the offerings of competitors, their customer base, and their pricing strategies can help inform where the industry boundaries may lie.
                                                  • myrtle
                                                    How to determine what product market boundaries are?
                                                    1 year ago
                                                  • Product market boundaries are determined by examining gaps in the industry, understanding customer needs and market trends, and analyzing the competition. The goal is to understand where the opportunities exist for an organization to best serve its customers and maximize profits.
                                                    1. Establish criteria: Start by establishing criteria for your product boundaries. What products do you plan to include in your market? What will the product categories be? What do you consider an appropriate boundary between those categories?
                                                    2. Analyze the competition: Research your competitors and the products they offer. Look for similarities and differences in the products offered, and draw conclusions about the market boundaries.
                                                    3. Identify customer needs: Determine what customers need and want, and match that to your product portfolio. Identify any gaps in the market and how your products can fill them.
                                                    4. Track trends: Pay attention to industry trends, new technologies, and customer demands to ensure that your product boundaries remain relevant.
                                                    5. Monitor performance: Regularly review product performance and customer feedback to determine whether the boundary lines need to be adjusted.
                                                    • BENJAMIN
                                                      Why are productmarket boundaries important?
                                                      1 year ago
                                                    • Productmarket boundaries are important because they help to define the limits of the marketplace and provide clarity on which specific products and services are being offered. This helps to ensure that companies are competing in the right markets and that the right products and services are being offered to the right customers. It also helps to create a clear set of parameters for making decisions about resource allocation and setting prices. Without productmarket boundaries, there would be chaos in the marketplace, and it would be difficult to effectively compete and serve customers.
                                                      • MASSAWA
                                                        What are market area boundary?
                                                        1 year ago
                                                      • Market area boundaries are geographic boundaries that define a given market's size and scope. These boundaries are typically determined through market research, competitor analysis, and consumer surveys. They help businesses identify target markets, develop pricing strategies, and create marketing campaigns. Market area boundaries are often determined through population density, demographics, and consumer behaviors. They can also be used to identify potential new customers and markets.
                                                        • cameron
                                                          What is meant the boundaries of a business?
                                                          1 year ago
                                                        • The boundaries of a business refer to the physical or legal limits of the business’s operations and activities. These boundaries set the scope and limitations for the business’s activities, such as the geographical area the business covers, the type of products and services it offers, and the legal and regulatory aspects of the business.
                                                          • Ulla-Maj
                                                            What is product market boundaries and structure?
                                                            1 year ago
                                                          • Product market boundaries refer to the limits that define which products and services can and cannot be considered part of a particular market. They may be defined geographically, by customer type, or by product type. Product market structure refers to the characteristics of the product and services markets, such as the extent of competition, the prices charged, and the range of products available. It can also be used to describe the strategic position of firms within the market, their size and location, and their relative market power.
                                                            • WARREN
                                                              How many market are dere in bondary?
                                                              1 year ago
                                                            • There is no definitive answer to this question as it depends on the size and location of the boundary.
                                                              • Luisella Mazzi
                                                                What market boundary concept?
                                                                1 year ago
                                                              • Market boundary concept is a concept that describes the scope of a product or service offered in a specific market. It can refer to a geographic boundary, such as a country or region, but can also refer to a market niche, such as a specific demographic group or product type. Market boundaries are used to narrow down the type of customer that a business is targeting, and to make sure that the business is not trying to offer too much in a single market.
                                                                • posco
                                                                  What is market boundaries structure?
                                                                  1 year ago
                                                                • Market boundaries structure is a representation of the rules and regulations that govern competition between businesses in a given market. It outlines the boundaries of competition between different firms and helps to ensure that a level playing field is maintained. It also serves to protect consumers by preventing firms from using unethical or anticompetitive practices. The market boundaries structure typically includes rules on pricing, advertising, product quality, and other factors that can influence competition.
                                                                  • ABBI
                                                                    How can substitute products be used to define market boundaries?
                                                                    1 year ago
                                                                  • Substitute products can be used to define market boundaries by measuring consumer substitutability, comparing prices and features of competing products, and observing changes in consumer behavior. Consumers will substitute one product for another if the perceived benefits of the substitute product outweigh its costs. By analyzing the frequency and degree of substitutability between competing products, market boundaries can be inferred. Additionally, by tracking changes in consumer behavior, companies can assess which products are becoming more or less popular, and if there are any emerging trends in the market. By understanding the competitive landscape, companies can establish a competitive advantage by crafting their products for niche segments and targeting their marketing initiatives to the right audiences.
                                                                    • katri
                                                                      Where is boundre market?
                                                                      1 year ago
                                                                    • Boundre Market is located in Cross River State, Nigeria.
                                                                      • Aman
                                                                        What are the concept of boundary stuf in marketing?
                                                                        1 year ago
                                                                      • Boundary stuff in marketing is a concept used to describe the process of creating limits or boundaries around a product or service to distinguish it from competitors. Boundary stuff may also refer to the process of creating a brand identity, such as a logo, website, or promotional materials, that makes a product or service stand out from competing products or services. It can also involve the use of specific messaging or positioning that defines what a product or service can offer to customers that competitors cannot. By setting boundaries and defining the product or service’s identity, a business can attract the attention of potential customers and increase sales.
                                                                        • diane brady
                                                                          What does it mean for market boundaries to be defined ?
                                                                          1 year ago
                                                                        • Market boundaries refer to the limits an organization sets for itself for entering and competing within a particular market. This includes factors such as the type of product or service being offered, the target customer base, the geographies it plans to operate in, the pricing and distribution strategies, and any other factors that influence where and how the organization will compete. Defining market boundaries helps an organization focus its resources, establish goals and objectives, and define a competitive strategy.
                                                                          • arabella
                                                                            What are "product market boundaries"?
                                                                            1 year ago
                                                                          • Product market boundaries refer to the scope and scale of a company’s service or product offering. The product market boundaries are defined by the company’s core competencies and capabilities, the demand and preferences of the customers they are targeting, the competitive landscape, and the economic environment in which they operate. Companies must consider these factors when determining the limits of their product offerings and customer base in order to maximize their growth and profitability.
                                                                            • manuela faerber
                                                                              What is the boundary that constitute market?
                                                                              1 year ago
                                                                            • The boundary that constitutes a market can vary depending on the industry. Generally speaking, a market is defined as an area in which buyers and sellers interact in order to exchange goods or services. This could mean an area with a physical presence, such as a local store, or it could be an area with a virtual presence, such as an online marketplace.
                                                                              • tekle
                                                                                What are the productmarket boundaries?
                                                                                1 year ago
                                                                              • The product/market boundaries refer to the limits of the products and services that a company provides in a particular market or geographic area. This can include the types of products and services offered, the types of customers served, and the geographical area in which the company operates. The product/market boundaries are important for defining the target market and focus of a company, and can be extended or refined over time as the company grows.
                                                                                • rahel
                                                                                  What is boundaries of marketing plan?
                                                                                  1 year ago
                                                                                • Boundaries of a marketing plan typically include but are not limited to target markets, products/services, pricing, distribution, promotion, organizational structure, marketing strategies, goals, budget and timeline.
                                                                                  • nicole
                                                                                    How to define market boundary?
                                                                                    1 year ago
                                                                                  • Market boundaries are defined as the geographic, demographic, and psychographic limits of a particular market segment. Geographically, a market boundary refers to where potential customers are located. Demographically, it refers to characteristics such as age, education level, income, and lifestyle. Psychographically, it refers to the lifestyle, values, and attitudes a group of people may share. Market boundary analysis helps organizations identify and reach the right target customers with the right message.
                                                                                    • efisio padovesi
                                                                                      What is market boudries an product choice?
                                                                                      1 year ago
                                                                                    • Market boundaries and product choice refer to the constraints placed on a business when making decisions about what products or services to offer and in which markets they will be offered. This includes factors such as target market, pricing strategy, competitors and customer needs. These boundaries and choices will shape a company’s strategy and help it determine the right product or service to offer, as well as where and how to market it.
                                                                                      • iggi
                                                                                        Why defining market space is important?
                                                                                        1 year ago
                                                                                      • Defining market space is important because it helps businesses define their target customers, understand their competition, and identify potential niches that can be used to increase profitability. It is also essential for evaluating the potential of a market and understanding the key characteristics that distinguish it from other markets. Knowing one's market space helps companies assess their own strengths and weaknesses, allowing them to make decisions about their pricing, distribution, promotions, and other aspects of their marketing mix. Moreover, market space can help indicate which markets should be targeted for product or service expansion. By understanding market space, businesses can better tailor their offerings and develop effective strategies to reach their target customers.