Ezine Joint Ventures
You must be creative in your advertising. Instead of asking for cash in return for newsletter or blog advertising space, you could ask for a reciprocal promotion on a partner's newsletter. As long as you're not competing, joint ventures with complementary businesses are a great way to increase your customer base and boost your sales.
For example, you could trade banner space, text links, articles, etc. In fact, you might even join each other's affiliate programs and agree to promote each other's products in your available ad space.
We'll talk more about joint ventures in the next chapter, but just remember that nearly any type of joint venture you set up for your business can be applied to your newsletter and/or your blog. In fact, publishing your own newsletter and blog is one of your greatest assets. Once you are doing this and have a readership, you've got a hot commodity that a lot of other businesses would like to get their hands on and you can use their interest to YOUR advantage.
7.10 Managing Your List
As you build up your subscriber list (if you're trying to do this without an autoresponder), you're going to develop a big problem. Whichever mail program you're using, whether it's Outlook or Eudora or something else, it's just not going to be set up to deal with the kind of mass mailing involved with newsletters.
If you have more than 50 people on your list, you'll need to use an autoresponder. Don't even try to do this by yourself!
There are some free autoresponder services on the market, but I don't recommend using any of them unless you simply don't have ANY money. An autoresponder is really the most important tool for conducting an online marketing campaign.
© Stone Evans
One of the biggest problems with most free autoresponder services is that they stuff their own ads onto your newsletter. This draws the attention away from you and your products and pulls the attention of your readers toward other company's products/services.
If you're going to do a newsletter (and you should) it's worth investing in a professional service. That is, after all, what you are offering, isn't it? Otherwise, you simply have a hobby and hobbies don't usually pay the bills.
Remember, newsletters and blogs are great ways to keep customers and revenue flowing in. They remind people you're still out there, provide news about deals and bargains, and give customers the confidence to buy. You can put them together in a snap, or even pay someone a small fee to do it for you. However you do it, the thing is to just do it. Publishing a newsletter and/or a blog on the Internet is one of the most important keys for unlocking your online profits.
If you're still intimidated about doing it all yourself, click here to get details about my service and let me install everything for you.
Get Your Own Money Making Website Setup FREE Within 24 Hours!
8. Joint Ventures — Partnering For Success
We've already mentioned joint ventures briefly, but in this chapter we're going to look at these kinds of partnerships in much more detail. I can't stress enough how important joint ventures are in creating a profitable online business. It doesn't matter what products or services you're selling, there are always people that you can partner up with in a way that will bring benefits to both of you, without costing you a penny. It's those savings that will boost your profits dramatically.
In this chapter, I'll explain how to find partners, reveal several different joint venture ideas that you can put into practice with your business, and I'll show you how to keep track of all your deals.
Continue reading here: Finding a Writer
Was this article helpful?
