Facebook is now requiring business page owners to pay to have their status updates read by every subscriber?

We’ve been seeing this update on the business pages of social media companies:

“Facebook is now requiring business page owners to pay to have their status updates read by every subscriber. If we don’t, status updates only show up in less than 10% of newsfeeds, even though you have “liked” the page indicating you want to see posts from this page.”

Is Facebook really requiring business pages to pay to display their updates?

Sounds pretty dastardly, right? Well, the truth is, your business page updates were never being seen by all fans! Now, business pages with at least 400 “likes” have the option to pay for greater exposure. If a page’s reach is really less than 10%, they need to consider why and how to fix it (Here’s a great blog post addressing how to increase reach). Our posts are getting between 30% and 40% reach, and those numbers have not changed since the introduction of promoted posts.

From Facebook’s Help Files:

”If I don’t promote my post, will the people who like my Page still see it?

Nothing has changed about how your posts are shared with the people who like your Page.A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed.

If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.”

Oh, and what about the part where they tell you to “Hover over the button on this page where it says “Like” and then make sure you are check marked to “show in news feed” if you want to get all the updates from us.”? This does not override EdgeRank and is unlikely to make any difference in how many updates you see from that Facebook page.

Continue reading here: Your Content Marketing Could Use Some Cheese Sauce

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