Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape

On a few major marketplaces in India that are live today including eBay, Amazon, Snapdeal, Flipkart, Tradus and Shopclues over 50,000 merchants sell their products. With a lot of them them having started with a single platform, are now selling on 4 or 5 sites simultaneously. Many of them have their own branded sites as well but work with other affiliate networks too.

Now talking from a merchant’s perspective – they live in overburden of excel-sheets who log into the sites where they have showcased their inventory, every morning, in different tabs, and copy paste orders into a central database of excel-sheets. Some other manually type the order details into Tally. Trying to solve this problem of Indian marketplace merchants – Browntape, a Goa based startup has come up with an automated process to eliminate the need of heavy and slow excel sheets.

The platform integrates with all the marketplaces and bring the orders for a merchant to one single console – on top of generating all the the shipping labels in one click. Moreover, the merchants get a common sales analytics for all their channels and thus helps them in getting a centralized inventory system.

Designed to help merchants reduce mistakes and speed up their processes by 10 times, the platform uses barcodes heavily to provide a reliable solution. “The barcodes are also a pleasure to use. You will notice many small nuances which help avoid common mistakes. We owe it to the guys who will spend all day logged-in to Browntape” added Piyush Goel Product Head and Co-founder at Browntape.

Already integrated with eBay, Amazon, Shopclues, Tradus and Shopify – the company is further adding Snapdeal, Flipkart, Rediff, Naaptol, Magento and few others in future. “We knew from the start that we will need to integrate with a lot of marketplaces. This is why our technical architecture is so designed that we can add a new marketplace in 2 to 3 weeks” Ian Morgan, Technology Head and Co-founder at Browntape.

In just 6 months of operations, the platform has already have 98 trial sign-ups with practically no marketing effort. Talking of some figures, Gurpreet Singh, CEO and co-founder said that Rs. 8.9 crores worth orders have flown through their platform.

Trying to solve a pain-point of a growing Indian retail ecommerce which is believed to be the fastest growing ecommerce market in Asia Pacific at the rate of 57% CAGR between 2012-2016 – the company sees the niche with a big opportunity.

A major chunk of this growth will come from marketplaces. The merchants are hence the backbone and need to be given tools that help them scale to face the upcoming opportunity and its strong founding team of PhDs indeed seem to be well positioned to attack this problem.

Browntape has a quirky side to it. Their office is based in Goa and overlooks the valley of a bird sanctuary and they claim that it brings much higher productivity & creativity in the work of the team.

Other platforms working close to Browntape include BoostMySale, ChannelAdvisor and more.

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