Here’s Why You Should Promote Your Content on Facebook

Facebook has been around for almost two decades. It started as a networking platform for bored Cambridge University students, but today it is a giant social media site with billions of daily active users and one of the most effective marketing tools.

We are still living in an era where content is still the king. Without quality, relevance, it is practically difficult to attract traffic to your site. But producing quality content is not just it; you have to ensure that what you have created gets noticed.

Great content will not magically rise to the top without people magically viewing it. Building authority, optimizing for SEO and outmaneuvering keyword competition are just as much important as creating high quality, relevant content.

While there are plenty of channels to distribute your content, social media is the one you should allocate a large portion of your assets to. Almost all of us have Facebook, Twitter, or Instagram on our phones.

I am not trying to encourage you to spend all your hard-earned money on every social media platform currently out there. Because each social media requires its unique strategy and some platforms will work better than others.

However, there is one platform that all marketers should be using, and its name is Facebook. If you are not already promoting your content on this social platform, here are some compelling reasons why you should.

• Facebook’s Pay-for-Promotion is Inexpensive Compared to AdWords

The first place to start is cost. If you have been using both AdWords and Pay-for-Promotion, you should have realized that the latter is quite cheaper compared to the former. In order to reach 1,000 people using AdWords, an average marketer should be expected to pay $2.75 while reaching the same audience size on Facebook will cost a paltry $0.25. As a matter of fact, spending just $1 a day on Facebook promotion could push your content in front of more than 4,000 people per day.

• Pay-for-Promotion Reaches New Customers

In the early days of Facebook marketing, you would share your content with your audience, who would subsequently share it with their friends, and so on. This way, it was easier to get new customers, but this has unfortunately changed in recent times. For some reasons, maybe Facebook algorithms, your Facebook followers are not seeing your content that much compared to the past, and therefore, contents are not being shared by your friends with their friends.

But with promoted content, you have a better chance of reaching a wide range of customer segments, especially if you use Facebook and another social platform like StumbleUpon or Reddit.

• Access to Invaluable Targeting Tools

As I have mentioned above, using pay promotion will allow you to target the audience you otherwise wouldn’t have. This has been made possible by an array of tools that can help you target your audience by demographics, behaviors, and connections among other customizations.

With Demographic, you can target them by gender, age, language, interest, and so on, while Connection allows you to reach people who liked a competition's page or downloaded a competitor's app; friends of your followers, and so on.

With Behavior setting, you can target people with specific behaviors including purchase, automotive, and mobile among others.

• There is a Limit to Organic Reach

Though creating and posting your content regularly to your Facebook page is one way to reach your current audience as well as new ones, you should consider promoting the content in order to expand your reach and increase your online presence faster.

Today, people are sharing more and more content on social media, which means it getting harder and harder for your content to get in front of your target audience. So, to keep your customers engaged, share your new content, and reach new people, you may want to promote your content on Facebook.

• Your Target Audience is Already on Facebook

With around 2 billion members globally, a good chunk of your audience might be already on Facebook. This social platform sees around 22 billion ad clicks every year, thus offers businesses perhaps the largest advertising opportunity on the planet.

With that in mind, it is up to you to find this audience using the valuable tools provided by the platform for reaching new audiences.

• Easy to Set-Up Ads

Another reason to start promoting your content on Facebook is how easy it is to set up your ads. The platform offers intuitive steps where you choose the type of ad, define your targeted audience, set your budget, and timeframe. In addition to being incredibly simple, the process is also highly customizable and you can select different varieties of ad formats, bidding options, and delivery.

While Facebook uses a pay-per-click model like many other online ads, the difference is that you can choose to pay per like, par per impression, or pay per action.

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