How to Get Free Advertising As a Guest on Radio Talk Shows

In your area, there are probably a couple of "all talk" radio stations plus other stations with at least one or two talk shows on their daily or week ly schedule. Nationally, there are tens of thousands of such stations. These shows grind up guests at a rapid pace. Their hosts and producers are constantly scrambling to find interesting guests. And there aren't nearly enough celebrities to go around. In fact, 90 percent of all radio talk show guests are ordinary people, virtually unknown to the listening audience before their appearance.

Just about anything we've talked about in this Step can qualify you as a radio talk show guest: an opinion, a prediction, a survey, a study, an opinion poll, a new product, an outrageous promotion, or a charitable activity.

Writing a book or article is an even surer path to the talk-show microphone. My friend Joe Sabah has written and self-published a little book about how to get a job and has booked himself as a guest on hundreds of radio talk shows all across the country, being interviewed over the phone from his own home, to promote his book. Lots of people could emulate his example. If you have a national chain of restaurants, you could write a book, booklet, or article about dining out while on a diet—and do radio talk shows everywhere, promoting your book and your restaurant chain free. If you have a mail-order company with a catalog of educational games for children, you could write a book, booklet, or article about raising superintelligent kids—and then be on hundreds of radio talk shows promoting your book and your catalog. Joe Sabah has done so well with this approach he's created a whole how-to manual about it and a mailing list of the best radio stations.*

And, if you can't write, you can find a ghost writer or co-author to help you, probably right in your own area. A directory of freelance writers is available for the National Writers Club.f

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