Inbound Marketing and Social Media Outsourcing - Six Signs That You're Not Ready
You’re Not Ready for Prime Time
If you’re not proud of your product, service or customer service – stop! Inbound marketing (and social media in particular) will magnify your shortcomings.
Need a case in point? Amy’s Baking Company in Scottsdale, Arizona had a very public meltdown starting on the reality show Kitchen Nightmares and continued in train wreck fashion on Facebook.
As one clever Facebook user advised, “I think you guys need to recognize that Facebook isn’t really a good channel for you.” Get your house in order and then embrace inbound.
You Don’t Know What You Want
“More sales” is not a complete goal. When you start talking to an inbound marketing agency, you will be asked questions such as:
- Who is your ideal customer? Where do they prefer to get their information?
- What kind of marketing are you doing now? How is it working?
- What are your goals (traffic, leads, sales)? Get specific with the numbers.
- When would you like to reach your goals? What happens if you don’t?
Granted, you may not have all the answers off the top of your head, but you should be willing to get the answers before you ask for a proposal. Without the answers to these questions, you cannot get a good strategy, and you’ll never know if it’s working. Trust me, nobody wants that.
You Haven’t Learned To Share
Don’t like to share? Only want to take, take, take? This manifests in social media as a tendency to share only your own content, usually including way too many sales messages. Our community manager, Carolyn, put it this way when I asked, “Who would NOT be a good customer for us?” “A company that just wants to be a part of social media to “sell” their product.” Ask your agency to explain to you why “give to get” works so much better – and trust them on it.
Continue reading here: Link to a Facebook Page Status Update - How?
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