Marketing Agency
How Agencies Can Engage Millennials on Their Turf
The Millennial Generation is the golden goose marketers struggle to understand and engage. This generation of teens and young professionals (born between 1980 and 2000) are unlike any demographic we've seen before. They crave instant gratification, spend money freely (not always their own) and like to treat themselves. To engage Millennials, it's vital for agencies to understand a few key insights.
How to Use 37Signals' Basecamp for Campaign Management
I hate to break it to you, but post-it notes just don't cut it anymore. In order to manage client services effectively, it's important to have a central and dedicated system in place to manage projects, tasks, events, communications and progress across the agency and your client base. While a wealth of project management systems are on the market, our favorite at PR 20 20 is 37Signals' Basecamp due to its simple user interface, access levels and robust feature set.
How to Conduct an Agency Brand and Culture Audit
When outlining your agency's mission, vision and values, it's easy to employ a top-down approach. Executives or other key stakeholders often define these statements based on their own perceptions or desires, and then force-feed them to the rest of the team. Yet, this usually results in statements that don't truly define the organization or aren't adhered to in real life by employees.
What To Tell Your Clients About Facebook Timeline
Recently, Facebook rolled out Timeline for all brand pages . Outside of a new aesthetic, what does this mean for brands that want to leverage the platform to better engage with fans, and boost the bottom line We spoke with Geoff McDonald ( geoffmcdonald3) of SplashLab Social, a custom social design and development company that works closely with agencies to maximize their clients' Facebook presences, about what they think lies behind the change.
The Future of Marketing Agency Pricing and Compensation
Ask agency owners about their pricing strategies and they might look at you with a blank stare. That's because agency fees are commonly based on inputs, and are lacking any form of strategy for maximizing the skill and performance of their team to increase profit. Agencies need to be open to new compensation models that align their goals with those of their clients.
Baer, Rose and Roetzer Team Up for Content Marketing World Agency Workshop
A 2013 Content Marketing Institute study found that B2B marketers spend 33 of their marketing budgets on content with 54 planning on increasing that spending next year. Forty-four percent of respondents outsource at least a portion of this work. As a result, content marketing offers a large growth opportunity for agencies to differentiate themselves and grow theirs and their clients' businesses. However, agencies that provide strong, multimedia content services are rare.
3 Small-Town Marketing Lessons that Madison Avenue Tends to Forget
There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree in some ways, this assessment couldn't be more true. Salt Lake City affectionately dubbed Small Lake City has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed. That said, I've worked in two major U.S.
How to Use Content Marketing to Attract Clients
Back in 2001 when I started Dyrand, the business landscape was radically different than today. Building a website wasn't easy, there was no social media, and email marketing was barely getting started. By 2007, when cold calling stopped working for me, social media had taken off in a big way. So had WordPress and email marketing. Plus, mobile was also starting to gain in popularity as well.
Making Your Content Count: Defining Your Customer Personas
When it comes to marketing, we all want the biggest bang for our buck. But there's a common misconception that the biggest bang simply means reaching the most people. It's tempting to develop content that appeals to everyone. When it comes to content marketing, however, the key is quality not quantity. Reaching the right audience through the best channels is the linchpin of a successful strategy. Why Bigger Isn't BetterBig-name websites have millions of readers.
Offboarding 101: How to Gracefully Part with a Client
It's the absolute worst part of agency life it's the he-who-must-not-be-named of the marketing profession. Losing a client , however, is sometimes inevitable. Maybe the client wasn't a long-term fit for your custom services, perhaps the business was facing its own fiscal troubles, or in some cases, it couldn't handle growth gracefully. Whatever the reason, agencies must have a plan of action to manage client churn. With the right offboarding strategy, your hard work won't go to waste.
Hub Spot Partnership Benefits for Marketing Agencies [Mirren New Business Conference Presentation]
Why Marketing Agencies Should Partner with HubSpot View more presentations from HubSpot All-in-one Marketing Software HubSpot Explained. Many agencies confuse HubSpot for its competition or just a content site for marketers. Slide 1 Before I started the presentation, I polled the audience to see how knowledgeable they were. I was surprised that about 75 of the audience had heard of HubSpot and about 50 of the audience knew that we are a marketing software company.
Publishers as Content Marketing Agencies
Traditional publishing revenue is on the decline , as companies pull ad budgets from newspapers and magazines, and shift to online marketing strategies. In fact, according to Pew Research, ad revenues are now less than half what they were in 2006 for print newspapers, causing a continual decline in media company profit margins. As a result, many publications have been forced to close their doors completely, downsize staff or reduce the frequency in which they publish in print .
Your Sales Funnel: In Feast and Famine
Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the feast or famine condition of business development. You either Gain a large influx of leads , scrambling for time and capacity to properly vet, process and support, or Have a dry spell , which can stall growth and pull involved personnel into other agency responsibilities While there is no way to completely control these ebbs and flows, a structured sales process ensures...
How Content Marketing Is Evolving the PR Agency
Due to the growing prominence of online publications and the expansive reach of social media networks, the way PR agencies traditionally generate coverage is evolving. PR agencies can't just rely on planning events, pitching big media outlets, and convincing reporters to develop a write-up on their press release.
How to Price Your Digital Marketing Services
This post highlights some of webinar's key takeaways. Before we start though, keep in mind that your pricing will evolve with your business, and it should be continually refreshed based on changing market factors, service offerings and historical data. Agency Pricing PrerequisitesBefore you set out to create, or update, your pricing model, you must first have a clear understanding of business basics, including Fixed and variable costs Know how they relate to profit margins.
10 Ways to Establish Order in Your Advertising Agency
It's no secret Most advertising agency owners come from inside the advertising industry. Naturally, they're very good account executives, copywriters or art directors, but they're not always seasoned businesspeople. Like most creative people, they're not interested in restrictive, formulaic systems and processes to guide workflow, even though they're necessary. Unfortunately, this misstep can singlehandedly create chaos in a busy advertising agency.