Market Plan Development
Is retargeting worthwhile for B2B organizations?
As Bryan Eisenberg famously said, Most websites don't have a massive traffic problem. However, every website in the world has a conversion problem.' There's much debate around what makes a good conversion rate. Most studies tend to put the typical figure at anywhere between 2 and 10 . And that presents a problem to online marketers. At least 9 out of 10 of your visitors are loading up and closing down your website without converting.
Why B2B Marketers can't afford to ignore LinkedIn
We all know that social media can play a central role in any business' marketing strategy with studies suggesting that as many as 55 of B2B marketers use social to search for information related to the sales process. But, while many companies are doing a great job on Facebook, Twitter and Google+, what might not be immediately apparent is just how important LinkedIn can be, particularly for B2B marketers.
Our guide to creating a killer content marketing strategy
Did you know the average person digests at least 10 pieces of online information before making a purchasing decision Convincing people to use your service by creating valuable content is by no means a new method, but it's certainly one that has proven success and is becoming more prevalent in B2B marketing.
How Content Marketing has changed the game
The explosive rise of content in recent years has been one of the most dramatic changes to the marketing landscape we've ever seen and it has fundamentally shifted the way many marketers promote their brand. Whereas 10 years ago you might be more likely to spend your time and resources cold-calling or sending mass emails, branded content has totally changed consumer expectations and buy cycles to the point where it has become a necessity rather than an optional extra.
The importance of a customer communications plan
What we often find in marketing is that achieving success boils down not necessarily to working harder, but working smarter. Effective planning is at the heart of this, and can make a world of difference to many areas of your business. As the famous quote by Antoine de Saint-Exupery goes, A goal without a plan is just a wish .' In both B2B and B2C marketing, effective customer communication is incredibly important.
What does your Website Design say about your Brand?
The cover determines whether you buy the book, the photos on the brochures determine whether you choose the holiday destination, and the website design determines whether you do business with that brand. Think about what you want when you visit a website Easy navigation Appealing design Trustworthy feel If a website has clashing colors and looks like it belongs in the 20th century, then it's unlikely you'll spend much time there.
Why it's essential to align your sales and marketing functions
The functions of Sales and Marketing share almost identical goals to drive revenue, increase profits and delight customers. And yet, in many (especially B2B) businesses, getting the two departments to actually work together and align their processes, remains a monumental challenge. In some cases, the two are simply divided by an invisible wall, working with their own disparate systems and goals, and sharing precious little communication.