Yellow Pages

Notes On The Broadcast Fax Checklist

These notes are a supplement to the material presented in this chapter. They are not a substitute for that material. The checklist is presented in Figure 10.3. Figure 10.2 (Copy at 200 for easy legibility.) A full-page cover certainly adds class but is seldom worth the extra cost. The simple To personalization in Figure 10.2B works just as well. If immediate sender identification is important, use a regular or modified letterhead as in the newsletter in Figure 10.2C. If you broadcast fax a...

Yellow Pages As A Mirror Of A Market

You can know how much usage there is by the people needing your products and services by studying your Yellow Pages as a mirror of a market. For that is just what YP is, and it mirrors a market in many ways. Looking at the Size of the Mirror Yellow Pages mirrors the market by the very size of the directory. That gives you a clear idea about the population covered by the directory. Some directories only have two columns on a page others have three most have four some even have five. In a few...