Media Strategies

What I Learned From Blogging Every Day For A Month

So you might have noticed, especially you poor subscribers, that I published something to the blog every day during the month of January. First, here are some stats I recorded as a result of the practice please note these numbers are for January 2012, as compared to December 2011 1. Comments to the blog increased over 6X. This was a big victory Blogs are meant to encourage engagement. And publishing more often certainly achieved this.

Own A Restaurant? You Better Be On Twitter

Sent a tweet late yesterday morning to one of my favorite restaurants. I was going to be driving by, so I tweeted asking about take-out options And within 15 minutes, I got messaged back with a phone number to call to place my order. Good show Verde To be honest, if you are a restaurant, you need to be on Twitter. If you are not, you are slowly bleeding to death.

The Blogging Vs. Doing My Job Conundrum | 10 Ways Around It

I haven't published in a few days and I need to get something up on the blog asap but I am soooo busy with work and just can't block off enough focused time to get my creative writing done. What to do Yeah, that's me. Right now. I am so jammed up with client work right now that my blogging feels like it has slagged off a bit. And I will admit to having anxiety about it. I mean, blogging shouldn't be causing me stress, right Right. But here is the deal. Don't worry too much about it.

Are You Selling To A Logo? Or Selling To A Human Being?

Engaged in friendly, spirited banter with a business associate the other day. We had just returned from a trade show radio gig, and had 50 radio interviews with CEOs to edit. Naturally, we split the batch in half. And naturally, we each named and organized our respective batch of files differently. My associate Named the files according to the company name. Me I did it based on the name of the person interviewed.