Marketing Branding

Making Brand Development Part of Your Business Plan

Your brand is your business it's the presentation of what you are and what you stand for. Your brand is the way you present the promise your business makes to everyone it touches, whether as an employee, an investor, a customer, an associate, or a supporter in the form of a referring source, contributor, or friend. Your business plan (you do have one, right ) is the blueprint for how you'll achieve business success. It includes the following components 1 Your company overview, which includes...