EMail Marketing

Virgin Atlantic Fly Free For Life

To celebrate the launch of Virgin Atlantic's new web site, a viral campaign was launched offering one customer the chance to Fly Free For Life paying applicable passenger taxes . A competition and game were used to encourage people to visit a microsite and provide their e-mail address. This campaign was promoted via cold e- Figure 1.5 E-mail creative for the Virgin Atlantic Fly Free For Life campaign Figure 1.5 E-mail creative for the Virgin Atlantic Fly Free For Life campaign mails to...