Project Management

Unique Six Sigma Marketing Methods

A unique Six Sigma marketing method was created for each of the three areas strategic, tactical, and operational. The method to guide marketing's strategic work is called IDEA. The approach for tactical work is called UAPL. The method to direct marketing's operational work is called LMAD. Each method has a chapter devoted to it, detailing its unique combination of tools-tasks-deliverables. The strategic marketing process environment has the following four distinct phases, known as the IDEA...

Six Sigma in the Operational Marketing Process

The commercialization team has completed its preparation to launch a new offering. Its deliverables have met the process requirements and have passed the final launch phase-gate review. The transition from inbound to outbound marketing marks the start of this next process areaoperations. Marketing now may execute the plans developed during the commercialization processincluding the launch plan, control plans, communication plans, marketing communications (marcom) plans, and training plans. This...

Define Step Tools Tasks and Deliverables

The Define step is critical to anchor the project. Clear identification of what is in scope and out of scope are critical deliverables. This step involves identifying the project stakeholders and project team members hence, the ever-critical communication begins in this first step. Gathering the facts about the problem (or opportunity) and taking the time to plan are important to establish the correct course for the project. Hence, the Define activities focus on defining the project scope....

RWW Analysis refined and updated

Plan phase project plan developed and risk plan updated Monte Carlo Simulation and FMEA on critical path . The sample scorecard, as shown in Table 5.4 , is used by marketing gatekeepers who manage risk and make functional gate decisions for a specific project as part of the portfolio of projects being conducted by the marketing organization. Table 5.4. Sample Analyze Gate Deliverables Scorecard Table 5.4. Sample Analyze Gate Deliverables Scorecard Tasks...

Tactical Marketing Process Commercialization

The portfolio renewal process (discussed in Chapter 4 , Six Sigma in the Strategic Marketing Process) has initiated a commercialization project of a product and or service to get ready for the marketplace. The commercialization approach we propose provides a road map to integrate customer requirements and translate their input into internal, actionable language. This translation becomes the common language between marketing and the other supporting disciplines (including primarily the technical...