India Based Product Research Site 91mobiles Raises USD 1M funding

Online gadget research and comparison site, 91mobiles has raised close to USD 1 million in a pre-Series A round from a set of investors led by India Quotient. The round of funding had participation from Anand Lunia led India Quotient, and a few other individuals including Umang Kumar, founder & CEO of Gaadi.com, and Krishna Motukuri, ex-CEO of Tradus.com.

The funds raised in this round will be invested in expanding the team, developing better research tools & content for the mobiles & tablets categories, and building a similar research experience for other gadget categories like wearables, laptops, cameras, and accessories. Funds will also be used to upgrade the existing mobile site and launch an Android application, as close to 50% of 91mobiles’ traffic is already coming from mobile devices.

The gadgets research site has over 7.5 million visitors per month. It has an annual (net) revenue run-rate of over USD 1 million, and is aiming for 3-4X growth in the next two years.

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The Phone Finder tool on 91mobiles provides an listing of all available devices and their key specs.

It drives close to USD 100 million of gadget sales to retailers listed on the site, and earns affiliate revenue from online gadget retailers, including Amazon, Flipkart, eBay, etc. In addition, 91mobiles also works with leading gadget & telecom brands, such as Samsung, Micromax, Asus, Dell, Airtel etc. to provide advertising and branding solutions to promote their range of products to 91mobiles’ gadget enthusiast user-base.

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