Internet Intranet Extranet

evolution of technologies and communications approaches which have grown in importance since 2004-5. The main characteristics of Web 2.0 are that it typically involves:

• Web services or interactive applications hosted on the web such as Flickr (www.flickr.com). Google Maps™ (http://maps.aooale.com) or blogging services such as Blogger.com or Typepad (www.tvpepad.com):

• Supporting participation - many of the applications are based on altruistic principles of community participation:

• Encouraging creation of user-generated content - blogs are the best example of this. Another example is the collaborative encyclopedia Wikipedia (www.wikipedia.com):

• Enabling rating of content and online services - services such as delicious (http://del.icio.us) and traceback comments on blogs support this. These services are useful given the millions of blogs that are available - rating and tagging (categorising) content help indicate the relevance and quality of the content;

• Ad funding of neutral sites - web services such as Google Mail/GMail™ and many blogs are based on contextual advertising such as Google Adsense™ or Overture/Yahoo! Content Match;

• Data exchange between sites through XML-based data standards. RSS is based on XML, but has relatively little semantic markup to describe the content. An attempt by Google to facilitate this which illustrates the principle of structured information exchange and searching is Google Base™ (http://base.aooale.com). This allows users to upload data about particular services such as training courses in a standardised format based on XML. New classes of content can also be defined;

Rapid application development using interactive technology approaches known as 'Ajax' (Asynchronous JavaScript and XML). The best-known Ajax implementation is Google Maps which is responsive since it does not require refreshes to display maps.

Intranet

A network within a single company that enables access to company information using the familiar tools of the Internet such as email and web browsers. Only staff within the company can access the intranet, which will be password-protected.

Extranet

Formed by extending the intranet beyond a company to customers, suppliers, collaborators or even competitors. This is again password-protected to prevent access by general Internet users.

From the Internet to intranets and extranets

'Intranet' and 'extranet' are two terms that arose in the 1990s to describe applications of Internet technology with specific audiences rather than anyone with access to the Internet. Access to an intranet is limited by username and password to company staff, while an extranet can only be accessed by authorised third parties such as registered customers, suppliers and distributors. This relationship between the Internet, intranets and extranets is indicated by Figure 1.16. It can be seen that an intranet is effectively a private-company Internet with access available to staff only. An extranet permits access to trusted third parties, and the Internet provides global access.

Intranet Extranet Internet Relation

IT Dept

Suppliers, customers, collaborators

Suppliers, customers, collaborators

Figure 1.16 The relationship between access to intranets, extranets and the Internet

IT Dept

Suppliers, customers, collaborators

Suppliers, customers, collaborators

Figure 1.16 The relationship between access to intranets, extranets and the Internet

Extranets provide exciting opportunities to communicate with major customers since tailored information such as special promotions, electronic catalogues and order histories can be provided on a web page personalised for each customer. As well as using the Internet to communicate with customers, companies find that internal use of an intranet or use of an extranet facilitates communication and control between staff, suppliers and distributors. Second, the Internet, intranet and extranet can be applied at different levels of management within a company. Table 1.4 illustrates potential marketing applications of both Internet and intranet for supporting marketing at different levels of managerial decision making. Vlosky et al. (2000) examine in more detail how extranets impact business practices and relationships.

Table 1.4 Opportunities for using the Internet, extranets and intranets to support marketing functions

Continue reading here: External value chains and value networks

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Readers' Questions

  • tobias fassbinder
    Which is a similarity between the internet and an intranet?
    17 days ago
  • One similarity between the internet and an intranet is that they both use the same underlying technologies and protocols, such as TCP/IP, to transmit and receive data. This means that they rely on the same standards for data transmission and communication.
    • Dean
      What function does an extranet perform?
      17 days ago
    • An extranet is a privately controlled network that allows organizations to securely share information and collaborate with external parties such as suppliers, business partners, customers, or other authorized users. It functions as an extension of an organization's internal network, providing controlled access to specific resources, applications, and data to authorized external users. Extranets enable organizations to enhance their communication, collaboration, and information sharing with external stakeholders while maintaining security and privacy.
      • Corinna
        How do businesses use extranets to manage information?
        1 month ago
      • Businesses use extranets to manage information by creating a secure online platform that allows them to collaborate and share information with external partners such as suppliers, customers, and other stakeholders. Here are some ways businesses can utilize extranets for information management:
        1. Supplier Relationship Management: Businesses can use extranets to provide suppliers with access to product catalogs, inventory levels, and order status. This enables suppliers to manage their own inventories and respond quickly to demand fluctuations.
        2. Customer Support: Companies can use extranets as a self-service portal for customers, providing them with access to order history, tracking information, FAQs, and troubleshooting guides. This helps to streamline customer support and improve satisfaction.
        3. Project Collaboration: Extranets facilitate secure collaboration between internal and external stakeholders on projects. Teams can share documents, track progress, assign tasks, and communicate in real-time, enabling effective project management.
        4. Sales and Marketing: Extranets provide a platform where sales teams can access marketing collateral, sales materials, training resources, and customer data. This ensures that all sales representatives have up-to-date and consistent information to support their sales efforts.
        5. Document Management: Extranets serve as a centralized repository for important documents, such as contracts, policies, manuals, and reports. This allows authorized users to access, share, and update documents in a controlled and organized manner.
        6. Training and Development: Businesses can use extranets to deliver training materials, e-learning modules, and certifications to external partners. This enables consistent training and development across the extended enterprise.
        7. Supply Chain Management: Extranets enable businesses to share demand forecasts, production schedules, and inventory data with suppliers. This helps to optimize supply chain efficiency, reduce lead times, and ensure timely delivery of goods and services.
        8. Collaboration with Regulatory Agencies: Certain industries, such as healthcare and finance, require strict compliance with regulations. Extranets can be used to securely share information and collaborate with regulatory agencies to ensure adherence to compliance standards.
        9. Overall, extranets provide a secure and controlled environment for businesses to manage and share information with external partners, enhancing collaboration, efficiency, and decision-making processes.
        • maurilio barese
          What is definition of internet intranet and extranet?
          7 months ago
        • Internet: The internet is a global system of interconnected computer networks that allows for the exchange of information and communication between users worldwide. It is a publicly accessible network that connects individuals, organizations, and devices, enabling them to access a wide range of resources and services. Intranet: An intranet is a private network that operates within an organization. It uses internet technologies but is accessible only to authorized users within a specific company, institution, or organization. It serves as a secure and private platform for employees to share information, collaborate on projects, and access internal resources such as documents, calendars, databases, and communication tools. Extranet: An extranet is an extension of an organization's intranet that allows external stakeholders, such as customers, suppliers, partners, or vendors, to access specific parts of the internal network. It provides a controlled and secure environment for authorized external users, enabling them to collaborate, access shared resources, and conduct business transactions with the organization. Extranets are commonly used for supply chain management, customer support, and partner collaboration purposes.
          • Zara
            What is the major difference between the intranet and extranet?
            7 months ago
          • The major difference between intranet and extranet is their accessibility and scope. - Intranet: It is a private network accessible only to the organization's employees, contractors, or authorized users. It is used for internal communication, collaboration, and sharing of information within the organization. It is restricted to a local area network (LAN) and is not accessible to the public. - Extranet: It is an extension of the intranet that allows authorized external users such as clients, vendors, or partners to access specific parts of the network. It provides a controlled and secure way for external entities to interact with the organization. The access to the extranet is usually granted through secure login credentials, and the content accessible to external users is limited and defined by the organization. In summary, while both intranet and extranet are private networks, the intranet is strictly for internal use within the organization, whereas the extranet allows external entities limited access to collaborate and interact with the organization's network.
            • vesa
              What is internet and intranet and extranet in marketing?
              1 year ago
            • Internet: The Internet is a global network of interconnected computers that allows for the sharing of information, communication, and access to various online services and resources. In marketing, the Internet plays a crucial role as it provides a platform for businesses to advertise their products and services, engage with customers through websites, social media, and email marketing, and conduct e-commerce activities. Intranet: An intranet is a private network that is only accessible to authorized individuals within an organization or company. It allows employees to securely access internal information, collaborate on projects, and share documents and resources. In marketing, an intranet can be used for internal communication, sharing marketing materials and strategy, coordinating campaigns, and accessing sales data or customer information. Extranet: An extranet is a network that extends beyond an organization's private intranet to include specific external parties, such as customers, suppliers, or business partners. It provides a secure way to collaborate, share information, and conduct business transactions with authorized external users. In marketing, an extranet can be used to provide customers with access to specific marketing resources, product information, order management systems, or customer support portals. It can help build stronger relationships with key stakeholders and enhance the overall customer experience.
              • John York
                How do zambian companies use the internet, intranet and extranet?
                1 year ago
              • Zambian companies, like companies in many other countries, utilize the internet, intranet, and extranet to perform various business activities. Here's how they typically use each:
                1. Internet:
                2. Zambian companies leverage the internet for the following purposes: - Online presence: Creating websites and using social media platforms to showcase their products and services, provide information to customers, and generate online sales. - E-commerce: Setting up online stores and facilitating secure online transactions, enabling customers to purchase goods and services. - Marketing and advertising: Utilizing digital marketing techniques such as search engine optimization (SEO), social media marketing, and email marketing to promote their products or services to a wider audience. - Research and development: Conducting online research to gather market intelligence, analyze the competition, and identify potential business opportunities. - Communication: Utilizing tools like email, instant messaging, and video conferencing to communicate with customers, suppliers, and other stakeholders.
                3. Intranet:
                4. Intranets are private networks accessible only to individuals within the company. Zambian companies use intranets for the following purposes: - Internal communication: Intranets provide a platform for employees to communicate and collaborate on projects, share documents, and exchange information. - Knowledge sharing: Companies can use the intranet to create knowledge repositories, where employees can access and contribute to essential resources, policies, and procedures. - Document management: Storing and organizing electronic files, reducing paperwork, and ensuring easy access and version control within the company. - Employee self-service: Offering HR modules through the intranet allows employees to manage their personal information, access pay slips, request leaves, and perform other HR-related activities.
                5. Extranet:
                6. Extranets are similar to intranets but extend access to external parties such as suppliers, customers, or partners. Zambian companies use extranets for the following purposes: - Supply chain management: Allowing suppliers to access systems for managing inventory, placing orders, and tracking shipments. - Customer support: Enabling customers to log in to the company's extranet to access self-service options, track orders, or receive support. - Partner collaboration: Facilitating collaboration with external partners, such as joint project management or sharing confidential information in a secure manner. Overall, Zambian companies leverage the internet, intranet, and extranet to streamline operations, enhance communication, expand their market reach, and improve customer experiences.
                • lea
                  What is exranet internet markering?
                  1 year ago
                • Exranet is an online marketing strategy that combines the use of social media and Internet-based tools to build relationships with customers and partners, drive leads and generate revenue. Exranet also provides a platform for companies to share information, support customers and prospects, and promote products and services. It is used by marketing departments, sales teams, and customer service reps, as well as companies in the B2B and B2C industries.
                  • Bernice Vazquez
                    What is internet intra net extranet?
                    1 year ago
                  • Internet: The internet is a global network of interconnected computers, allowing users to access and share information. Intranet: An intranet is a private network that is contained within an enterprise. It is typically used by an organization to privately share information among a specific group of people, often employees. Extranet: An extranet is a private network that uses internet protocols and connectivity to securely share part of an organization's information or operations with suppliers, vendors, partners, customers, or other businesses.
                    • Kalle
                      What is the Extranets?
                      1 year ago
                    • An extranet is a private network that uses Internet technology to securely share part of a business's information or operations with suppliers, vendors, partners, customers, or other businesses. Unlike the Internet, an extranet requires user authentication to gain access to the network or specific parts of the network.
                      • chanelle
                        What is the difference between intranet, extranet and internet?
                        1 year ago
                      • Intranet: Intranet is a private network that is used within an organization and is only accessible to trusted personnel or members. This type of network is used to securely share databases and files internally. Extranet: Extranet is a private network that is used to share information between organizations. It is an extension of an intranet, but is accessible to external parties, such as customers and partners. Internet: The internet is a public network that is used to connect computers and networks around the world. It allows anyone with an internet connection to access various services, such as the world wide web, electronic mail and file transfer.