Introducing: Press Release Grader

Last Updated on Thu, 03 Nov 2022 | Public Relations

From the team at Hubspot that brought you the fabulous WebsiteGrader, now you can apply the same principles to your press releases (including your Social Media Releases, ‘natch).

Press Release Grader is a free tool designed to help PR pros and marketers maximize a press release so it can be found more easily by media, bloggers, customers and prospects.

I’ll admit that at first I was a bit concerned by HubSpot’s approach: forgetting about their genuine good intentions, I worried that many people will use Press Release Grader as an excuse to overweight SEO in their approach to press release development.

However, while Press Release Grader can help ensure that your document is SEO-friendly, that’s not the service’s sole raison d’etre.

For example, one of my favorite features is the “Gobbledygook Score” a.k.a. the B.S. Detector. The Gobbledygook Score is reason enough to put your release through its paces at the site: your press release readers will thank you.

Some of the other good stuff you get at Press Release Grader includes:

  • General Statistics — Provides readability levels which help you understand if the release is easy or difficult to read.
  • Link Analysis — Analyzes the links in your release and determines if they will help drive more links back to your website.
  • Word Cloud — Visually identifies the words most often used in the release. Analysis is a good indicator for the main topic of the release.

If you want to see someone else’s press release analyzed before you go to all that trouble of cutting & pasting your own release into the system, take a look at this analysis of an older release we put out about HubSpot’s Closed Loop Marketing system. It was put out on the wires before Press Release Grader was created, but we were happy to see it receive a score of 86/100 (any score over 80/100 is considered Very Good).

Please note that Press Release Grader is in beta. Your mileage may vary. However the HubSpot gang are pretty gracious and diligent about customer feedback so they will welcome your input.

Continue reading here: Social Media Shine Off The Apple For Marketers?

Was this article helpful?

0 0

Related Posts