Learn the Art of Copywriting
By now you've realized that the vast majority of an affiliate's work is about communicating, and ninety-nine percent of that communication happens in writing.
As an affiliate, your job is NOT about selling. It is all about 'pre-selling' as Internet guru Ken Evoy refers to it. To pre-sell effectively you have to use your words to capture and keep your visitors interest in the products you offer.
Not only will you be writing product endorsements for your site; you will be writing ads and sales copy for ezines and pay per click listings to entice folks to come to your site. You should also be writing articles about the benefits of those products for your own and others' newsletters.
If the prospect of all that writing sounds a little daunting, I understand completely.
Thinking about millions of eyes judging all of my words was pretty scary when I started out.
Then I figured out that it really doesn't work that way.
When you realize that each set of eyes belongs to one individual who is interested in your product and what you have to say, the job of writing gets a lot easier. The process then seems more like talking to a friend about something you really believe in and care about.
That's what it should be about IF you've followed my advice up to this point and picked a topic and products about which you are passionate. ©
Basically, you must write in a way that speaks directly to people and tell them how the products you sell will make their lives better. It's as simple as that.
There are some templates and rules-of-thumb for writing copy that can make your job even simpler.
If you have no previous copywriting experience, or you want to brush up on your skills, here are a few of the books and tools that have helped me along the way. Read one, read them all, but read as much as you can on the subject, because the better you get at conveying yourself in writing, the better your conversions will be.
Amazing Ad Copy Secrets - by Marlon Sanders, one of the kings of copy writing. (Just beware the of the audible 'roar' that greets you as you enter his site... and don't say I didn't warn you.) Marlon's style is assertive... some would say 'aggressive'. I look past his gruff, straightforward style and appreciate that Marlon really knows what he's talking about. This is a guy who gets paid $750 PER PAGE to write sales copy for other people. In 'Amazing Ad Copy Secrets' Marlon covers all the angles of how to write copy that pulls readers in, helps overcome their skepticism and gets them to take action.
Headline Creator Pro - This very cool software is by Scott Britner, and 100% of the proceeds will go to buy new hearing aids for his kids, Destiny and Tyler. Enough heartstring pulling, Scott's software really is an extremely effective tool for generating fabulous, eye-catching headlines in minimal time, and headlines ARE what your visitors see first. If your headlines don't grab their attention it won't matter how great the rest of your copy is, it won't get read. The software is based on the best headlines ever written. Give the Headline Creator Pro a whirl. You can't lose with Scott's 'over the top' 100% money-back guarantee.
Instant Sales Letters - by Yanik Silver. Forget knocking yourself out trying to come up with just the right words to write a sales letter. With Yanik's Instant Sales Letter templates, you can have an entire collection of profit-generating sales letters for your business, available to you exactly when you need them. Simply fill in the blanks and in just 2 Vi minutes you'll have professional sales copy ready for your site or your newsletter.
http://www.instantsalesletters.com/
Make Your Words Sell - by Ken Evoy and Joe Robson. 'Make Your Words Sell' is one of the most popular ebooks about writing that I offer on my site. Anyone 1 know who is familiar with either of these gentlemen's work loves their easy-going style and readily apparent generosity of spirit. Don't think you're a writer? Well you are, and these are the guys who will prove it to you.
http://mvws.sitesell.com/webvista.html
Net Writing Masters Course - by Ken Evoy. The 'Net Writing Masters Course' is a FREE
email course, that will show you how to become an effective 'e-persuader', as Ken calls it. Click the link to send a blank email and get the course now. What have you got to lose?
mailto:twmswebvista@sitesell.net?subiect=MASTERS
Use these tools to become comfortable and skilled at the art of writing good copy. Your investment will pay off handsomely.
Continue reading here: Google AdWords
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