Monitoring Evaluation and Control

When sales promotions are conducted continuously, two outcomes that may result are increased customer loyalty and increased sales revenue.

1. Increased customer loyalty: Continuous sales promotions can help to establish a strong relationship between customers and the brand. By constantly offering discounts, rewards, or other promotional incentives, customers may feel more valued and incentivized to stay loyal to the brand. This can lead to repeat purchases and long-term customer relationships.
2. Increased sales revenue: By conducting sales promotions continuously, businesses can attract more customers and persuade them to make purchases. Promotions such as discounts, buy-one-get-one offers, or freebies can create a sense of urgency and encourage customers to take advantage of the limited-time offers. This can potentially result in higher sales volumes and increased revenue for the business.

Control and evaluation can become too much in the communication process when it begins to stifle healthy, constructive communication. If one person always feels the need to control the conversation and is constantly evaluating the other person and their ideas, it can make it difficult for people to freely share their thoughts and opinions without feeling judged or criticized. This can lead to an unproductive, unhealthy communication dynamic.

Monitoring the effectiveness of marketing communications involves tracking the results of your campaigns to determine their success. This includes evaluating the performance of all channels utilized and measuring their ability to meet your objectives. Evaluation techniques may include surveys, focus groups, measurement of traffic, website analytics, click-through rates, sales, leads, and social media metrics.

Monitoring, Evaluating and Controlling (MEC) is a process used in Integrated Marketing Communications (IMC) that helps to analyze and refine the effectiveness of a given campaign’s marketing mix in reaching its intended target audience. It involves the following steps: -Monitoring the effectiveness of the campaign by collecting and analyzing data on audience responses and media coverage. -Evaluating the performance of the campaign by assessing how well its objectives were met. -Controlling the progress of the campaign by making adjustments to maintain its effectiveness and keeping it on track towards its objectives.

Evaluating communication programs is important because it helps organizations to assess the effectiveness of their communication strategies and determine whether they are achieving their desired outcomes. By assessing the strengths and weaknesses of communication programs, organizations can identify opportunities for improvement and ensure that their resources are being used in the most effective way. Evaluation also allows organizations to measure the success of their communication initiatives and better understand how their messages are being perceived by their target audiences.

An integrated marketing communications (IMC) program is a comprehensive marketing strategy that is designed to ensure that all forms of communications and messages are coordinated, consistent, and reinforce one another. Having all of the necessary steps in place ensures that the program is effective and efficient, and that it reaches as many potential customers as possible. The various components of the program such as research, creative development, media planning and buying, public relations, direct marketing, and evaluation all help to create an effective marketing plan that guides the organization's messaging for a given product or service.

Evaluate: 1. Establish measurement criteria: Establish clear goals and objectives and develop metrics to evaluate the performance of marketing communications activities. Use customer feedback, surveys, website and social media analytics to measure your success. 2. Monitor performance: Track metrics such as engagement, website traffic, conversions, enquiries, sales and customer satisfaction. 3. Analyse data: Analyse the data to identify problems, opportunities and trends. Control: 1. Analyse performance: Regularly monitor results to identify areas that need improvement or are performing well and make changes accordingly. 2. Use insights: Use insights from customer feedback, data and analytics to guide decisions and develop strategies for optimising communications. 3. A/B test: A/B testing can help you identify the most effective versions of content, messaging, visuals and other elements for maximum response. Follow Up:

1. Monitor feedback: Monitor customer feedback to identify areas of improvement and ensure that your communications are meeting customer needs.
2. Update content: Develop and update content regularly to keep messages fresh and engaging.
3. Stay connected: Stay in touch with customers via social media, email and other communications channels. Encourage customer interactions and feedback.

Marketing communications are an important part of any business’s marketing strategy. Monitoring marketing communications allows businesses to stay on top of what their customers are saying, what their competitors are doing, and how their own messages are being received. Monitoring marketing communications also allows businesses to quickly respond to any criticism, feedback, or suggestions from their customers. Finally, monitoring marketing communications helps businesses ensure that their messages are getting through to their target audience and are having the desired effect.

The evaluation and control process for communication involves assessing, monitoring, and modifying communication activities and practices. This process can begin at the planning stage of communication, when goals are established, and continue throughout the implementation stage, when communication activities are executed. Once the communication has been completed, it is important to evaluate the effectiveness and efficiency of the activities that were undertaken. This includes analyzing how well the message was received and if it achieved the desired outcomes, as well as any potential problems that may have occurred. Finally, based on the evaluation, adjustments can be made to ensure that future communication is more successful.

Marketing communication evaluation is a process by which marketers determine the effectiveness of a marketing campaign's message and performance, as well as its impact on the target audience. It is usually based on quantitative and qualitative data collected before, during, and after the campaign launch. The evaluation of marketing communication is most effective when it is conducted on an ongoing basis, as it can provide valuable insights for future marketing decisions. Quantitative evaluation consists of assessing key performance metrics, such as sales volume, web traffic, page views, shares and likes, and customer satisfaction. Qualitative evaluation is used to analyze the messaging strategy, creativity, and reach of the campaigns. This type of evaluation is often done through surveys, focus groups, interviews, and online reviews. It is also important to measure brand awareness—the extent to which customers recognize and remember the brand and its messaging. This can be determined by tracking the number of times a brand is mentioned in the media and on social media, as well as the number of visits to the company's website compared to competitors. Evaluating brand awareness helps marketers identify areas for improvement, such as updating or changing their messaging or promotional strategies.

1. Set measurable goals: Establish realistic goals for your sales program that can be measured and tracked. This will help ensure that you can evaluate the success and progress of your sales program.
2. Track progress: Keep track of the progress of your sales program by monitoring key metrics such as sales conversions and customer satisfaction.
3. Analyze data: Analyze the data collected from tracking your sales program to identify any areas where improvements can be made.
4. Adjust strategy: Make adjustments to your sales program strategy accordingly, such as introducing new incentives or changing sales tactics.
5. Monitor performance: Monitor the performance of your sales program over time to ensure it remains effective and efficient.
6. Evaluate results: Evaluate the results of your sales program, including customer feedback and satisfaction, on a regular basis to determine the success of your efforts.
7. Make changes: Implement changes to your sales program as needed based on the results of your evaluations.

Evaluation and Control of Promotion is the process of evaluating the effectiveness of promotional activities and making necessary changes to ensure that they achieve the desired level of effectiveness. This process involves reviewing the objectives of the promotion, assessing the results achieved and making adjustments to reach the targeted outcomes. Control activities include monitoring the promotion budget, tracking competitor activity and measuring customer responses.

1. Set Clear Goals and Objectives: The first step in evaluating tourism marketing and planning is to establish clear and specific goals and objectives. These should be measurable, achievable, and time-bound, and should be tailored to your specific venue and goals.
2. Monitor Your Progress: Developing and implementing an effective tourism marketing and planning strategy requires ongoing monitoring and evaluation. Track results regularly and use the data to adjust your strategy accordingly.
3. Consider Your Budget: Evaluate your tourism marketing and planning strategy in terms of the budget allocated for each component. Are you getting the best return for the money invested?
4. Evaluate Your Audience: Are you reaching the right target audience? Are your marketing materials appropriate for the traveler demographic you are trying to attract?
5. Assess Your Strategies: Are the strategies you are using achieving the desired results? Are they resulting in increased visits to your venue or increased revenue?
6. Analyze Your Competitors: It is important to consider how your competitors are performing in the tourism market. Are they more successful than you in terms of marketing, pricing, product offerings, and customer service?
7. Track Your Performance: Analyze the performance of your tourism marketing and planning strategies over time. Take note of any positive or negative trends, and use the data to refine your strategies as necessary.
8. Consider Your Reviews: Take the time to read customer reviews and feedback. Evaluate your performance in light of what customers have to say and use the feedback to make necessary improvements.

Evaluation is an essential element of marketing communication. Evaluation helps marketers identify which communication activities are delivering results and which are not. It also helps marketers develop better strategies for future campaigns, as well as assess how effective their current campaigns are in reaching their target audiences. Evaluation can help marketers determine which channels and messages are working best and make adjustments to maximize the effectiveness of their marketing communication efforts.

The scope of evaluation, monitoring and control in Integrated Marketing Communications (IMC) involves assessing the effectiveness of the various communication activities, tracking progress, and making necessary adjustments to ensure that the message is reaching the target audience in an effective and timely manner. Monitoring and controlling enable marketers to quickly identify when the marketing efforts are not achieving their desired level of success and make necessary changes. Evaluation helps marketers to measure the success of their efforts and adjust the message or strategy according to the data collected.

IMC plans can be controlled by monitoring the plan's progress, evaluating its effectiveness and comparing the results to the objectives set out in the plan. Other ways to control an IMC plan include:

1. Regularly evaluate the various elements of the plan and consider changes where necessary.
2. Monitor the plan's budget to ensure that it stays within the allocated amount.
3. Track the performance of individual activities to ensure that they are operating as intended.
4. Gauge the response from target audiences and adjust the plan if necessary.
5. Measure the effectiveness of the overall plan and consider changes for the future.

Monitoring and evaluation (M&E) of integrated marketing communications (IMC) programs are essential components of any successful, long-term IMC program. Through regular monitoring and evaluation, organizations can assess the effectiveness of their IMC campaigns and make necessary adjustments to ensure maximum results. This can result in improved ROI, increased income, better customer satisfaction, and sustained growth. The purpose of M&E of IMC programs is to provide feedback and insights on the effectiveness of any IMC activities. This can include assessing the overall success of the campaign, its reach, the impact it had on the target audience, and the return on investment (ROI) achieved. Through a well-structured M&E system, organizations can gain insights into the effectiveness of their IMC campaigns and make necessary adjustments to improve their bottom line. Regular monitoring and evaluation of IMC programs is essential for all organizations as it helps them to assess the success of their campaigns and make necessary changes to improve their effectiveness. The following are some of the key considerations when conducting an M&E of an IMC program: • Set Measurable Goals and Objectives: The first step in conducting a successful M&E of an IMC program is to set measurable goals and objectives. This will allow organizations to track progress and ensure that all objectives are being met. • Measure Results: The next step is to measure the results of the IMC program. This includes assessing the effectiveness of each component of the program, such as the marketing strategy, the media channels used, and the overall reach and impact of the campaign. • Evaluate ROI: Finally, organizations must evaluate the ROI of their IMC program. This includes calculating the cost-effectiveness of the program and determining its overall success in terms of achieving its intended goals. By conducting regular monitoring and evaluation of their IMC programs, organizations can ensure that their campaigns are successful and

Market monitoring evaluation is a process that involves gathering, analyzing, and interpreting information about market conditions, trends, and behaviors. It is usually carried out by market research firms or companies that specialize in providing such services. Market monitoring can help organizations understand current market dynamics, identify new opportunities, and anticipate future trends. This information can then be used to inform strategic decisions, adjust product offerings and pricing, develop marketing strategies, and adjust customer service initiatives.

Monitoring and evaluation of the marketing plan is a process of tracking the results of the marketing strategy. It determines whether the strategy was successful and if not, what adjustments can be made to improve the strategy. Monitoring and evaluation helps marketers track progress, stay on target, and make adjustments to achieve the desired outcomes. It also helps to understand the return on investment (ROI) from the marketing efforts.

1. Set measurable objectives: Make sure the promotional program includes clearly defined objectives that are quantifiable and measurable.
2. Track Progress: Track the progress of the promotional program and identify any areas for improvement.
3. Analyze Results: Use analytics such as web analytics, customer surveys, focus groups, and other methods to analyze the data collected and identify trends.
4. Monitor ROI: Monitor the return on investment (ROI) and refine the program based on findings.
5. Evaluate and Refine: Evaluate how successful the promotional program was and refine it as needed.
6. Act on Feedback: Encourage customer feedback and act on any suggestions or criticisms in order to improve the program.

Integrated marketing communications should be monitored in order to ensure that all marketing efforts are working together effectively to reach the desired outcome. By monitoring marketing efforts, companies are able to detect any potential areas of improvement and gain insights into what is and isn’t working. This allows them to better tailor their strategies and make adjustments to maximize the effectiveness of their overall marketing campaign. Monitoring integrated marketing communications also allows companies to track progress and success, making it easier to evaluate the success of their strategy over time.

1. Set Clear Goals: Establish clear objectives and strategies for the promotional program before you start. Define specific goals and metrics to measure success.
2. Monitor Performance: Measure and monitor the performance of the promotional program on a regular basis to ensure it is meeting expectations.
3. Analyze Results: Analyze the results of the promotional program regularly to determine if changes are needed.
4. Evaluate Your Audience: Evaluate the target audience of the promotional program to ensure it is effective in reaching the intended market.
5. Prioritize the Message: Make sure that the promotional message is clear and concise, so that it will be remembered.
6. Track Results: Track the results of the promotional program to determine ROI.
7. Review Budget: Review the budget of the promotional program to ensure it is meeting financial goals.
8. Adapt to Changing Strategies: Be flexible and willing to adapt to changing strategies as needed.

1. Set Goals: Establish clear and measurable objectives for each of your marketing communication campaigns. This will help you track the effectiveness of your efforts and make adjustments as needed.
2. Monitor Traffic: Monitor the traffic driven to your website, emails, social media sites and other marketing channels. This will help you understand which channels are driving the most engagement with your message.
3. Monitor Engagement: Monitor customer engagement with your campaigns. Pay attention to how customers are responding and engaging with your messages, and what type of content is resonating the best.
4. Evaluate Results: Track and evaluate the results of your integrated marketing communication campaigns. Analyze the metrics of your campaigns and determine which ones are successful and which ones need to be refined.
5. Utilize Analytics: Use analytics tools to measure the results of your campaigns. These tools can provide insights into the effectiveness of your campaigns and can help you adjust your strategy accordingly.
6. Review Budgets: Make sure to review your marketing budget on a regular basis. Determine your ROI and allocate resources appropriately for each campaign.
7. Adjust Strategies: Regularly review the effectiveness of your campaigns and adjust your strategies as needed. This will help you maximize the effectiveness of your integrated marketing communication campaigns.

Marketing programs need to be controlled in order to remain effective and successful. It is important to control marketing programs to ensure that the strategies being developed and the resources being allocated are achieving the desired results and are not being wasted. Additionally, controlling marketing programs helps to ensure that budgets are allocated responsibly, that all campaigns are aligned with company goals, and that all marketing efforts are being tracked accurately. Proper control and monitoring of marketing programs also helps to ensure that strategic marketing goals are being met and that all stakeholders are provided with regular updates and reports.

Monitoring and evaluation of promotional programs is the process of collecting data and assessing the success of a promotional program in achieving its stated objectives. This involves tracking the efficacy of promotional activities, such as advertisement campaigns, social media activities, and website promotions, and assessing the impact of these activities on sales and other key performance indicators. Monitoring and evaluation of promotional programs should be an ongoing process and may involve surveys, interviews, focus groups, and data analysis. By tracking the impact of promotional activities and assessing their effectiveness, marketers can make educated decisions about when and how to adjust or alter their promotional strategies in order to maximize their success.

Monitoring and evaluation of a promotional program is the process of tracking the results of implemented promotional activities and determining the success of these activities in achieving the desired outcomes. This process will involve collecting and analyzing data on the performance of the promotional activities, including the effectiveness of the promotional materials, the impact of the promotional activities on brand awareness and sales, as well as customer satisfaction. This data can then be used to optimize the promotional program, identify any areas of improvement, and determine whether the program should be continued or discontinued.

Monitoring and evaluation of promotional programs is the process of collecting, analyzing and interpreting data to assess the effectiveness, efficiency and impact of promotional activities. It involves tracking progress and performance over time in order to assess the efficacy of promotional communication efforts. This information can be used to inform and guide decisions about future programmatic activities. Additionally, it helps to ensure financial and operational alignment and identify areas for improvement for better results in the future.

Monitoring of marketing promotion program is the process of evaluating the effectiveness of promotional campaigns and initiatives in order to ensure that objectives and goals are being met. It involves analyzing metrics such as sales, customer feedback, and market share to understand how marketing activities are impacting overall business performance. Monitoring also helps marketers identify opportunities for improvement and develop more effective promotional tactics in the future.

Monitoring of a marketing promotional program involves regularly assessing the performance of promotional activities, such as advertising campaigns, newsletter campaigns, and loyalty programs, to ensure that the program is meeting desired objectives. It involves tracking data such as open rates, click-through rates, and sales conversions, as well as analyzing customer feedback, to determine whether the program is having the desired effect. Monitoring also involves making changes to the program, if needed, to ensure that it is continually achieving the desired objectives.

Control is an essential part of integrated marketing communications (IMC) because it ensures that all marketing activities are in sync, aligning to the same goal and working together to produce the desired results. It helps marketers coordinate various forms of communication, from traditional media to online and social media, while also tracking marketing performance across channels. Additionally, it allows marketers to adjust and refine their approach based on real-time data, ensuring that their message is both timely and effective. By having control of the IMC process, marketers can reduce costs, increase efficiency, and better reach their target audience.

Yes, sales figures are an important metric for evaluating integrated marketing communications. Sales figures can help marketers evaluate how effective their campaigns were in reaching their target audiences and influencing their buying decisions. Sales figures can also provide insights into how different channels worked together to drive sales and what strategies were effective in driving conversions.

The evaluation process in marketing control and monitoring involves an ongoing assessment of marketing strategies, operations, and results. This includes measuring and analyzing performance metrics, such as customer satisfaction and sales, tracking progress against goals and objectives, and providing feedback to staff in order to make improvements. Additionally, the evaluation process should include assessing the effectiveness of marketing tactics, such as advertising and promotional campaigns. This process helps organizations identify areas of strengths and weaknesses, and develop strategies to increase the success of their marketing efforts.

Monitoring, evaluating, and controlling international marketing communication is an important element of a successful international marketing strategy. Monitoring helps marketers measure the effectiveness of their campaigns, identify potential problems and adjust their strategy if needed. Evaluation helps marketers understand the impact of their campaigns, make decisions on what works best, and prioritize resources. Finally, controlling ensures the success of the campaigns and helps the marketers remain on track and within budget. By actively monitoring, evaluating, and controlling international marketing communication, marketers can make sure their efforts are successful, maximize their ROI, and ensure the success of their international marketing strategy as a whole.

Monitoring: 1. Track all IMC activities with a unifying tracking system. 2. Monitor all communication channels to ascertain what messages are reaching the target audience. 3. Keep track of consumer responses and feedback regarding the IMC message. Evaluating: 1. Estimate the reach of the IMC campaign by measuring the number of people exposed to the campaign. 2. Assess the reaction of the target audience to the IMC message. 3. Monitor changes in consumer attitudes and purchase intentions as a result of the IMC campaign. Controlling:

1. Make use of flexible planning so that changes can easily be made in the IMC campaign if needed.
2. Track actual performance against planned performance to determine the effectiveness of the campaign.
3. Allocate resources efficiently and make adjustments if needed.

1. Set Clear Objectives: Before beginning any marketing communication activity, it is important to set clear objectives and define your target audience. Identifying the goals of your communication efforts will help to ensure that all activities are laser-focused on achieving those goals.
2. Utilize Multiple Channels: Reaching your target audience will likely require using multiple communication channels. Consider which channels will be most effective, such as social media, email marketing, website content, or press releases.
3. Create Quality Content: Quality content should be the foundation of all of your marketing communication efforts. Your content should be engaging, relevant, and persuasive enough to make an impact on your audience.
4. Track and Measure Results: Once your marketing communication efforts are underway, track the performance of each channel to assess the effectiveness of your message. This will empower you to create more efficient campaigns in the future.
5. Manage Your Brand Image: Finally, be sure to monitor the reputation of your brand and manage potential issues. An effective communication program can help you protect and enhance your brand’s image.

Sales figures are important when evaluating integrated marketing communications, as they provide an indication of the success of the campaign and its return on investment. Sales figures provide a measure of the effectiveness of the campaign, as well as the effectiveness of each of the marketing communication channels used. Additionally, they can provide important insights into customer behavior, preferences, and needs. With this knowledge, businesses can tailor their communication efforts to optimize impact and performance.

1. Establish the Goals and Objectives: Before evaluating the promotional program, it is important to assess the initial objectives, goals, and desired outcomes. Understanding the desired objectives and goals will provide a framework for the evaluation process.
2. Measure Results: Results can be measured in terms of reach and frequency, sales, awareness, and customer engagement. Reach and frequency measures the number of people exposed to the advertisement, sales measure the results of the advertisement, awareness measures how well the advertisement resonated with the target market, and customer engagement measures how well the advertisement persuaded customers to take action.
3. Analyze the Results: Carefully examine the results to determine whether the promotional program achieved its intended goal. Look for patterns and trends in the data that can be used to make adjustments to the program if necessary.
4. Evaluate the Cost: Finally, consider the cost of the program when evaluating its success. Calculate the return on investment (ROI) of the program, which is the benefit that was received divided by the total cost of the program. This will provide an indicator of whether or not the promotional program was a success.

Monitoring: Monitoring is essential for ensuring that a marketing communications campaign is achieving desired outcomes and is delivering results. This can involve tracking the number of impressions or reach generated, tracking response to the campaign, monitoring media coverage and sentiment, and analysing customer feedback. Evaluation: Evaluation is important in international marketing communications in order to assess the effectiveness of a campaign. This can involve assessing the impact of the campaign on brand recognition and engagement, and measuring performance against key objectives such as click-through rates, website visits, or ROI. It can also include measuring sales conversions, or tracking customer feedback or sentiment. Control: Control is also important in international marketing communications in order to ensure that campaigns remain on track and that resources are used effectively. This can involve setting performance indicators to measure progress, adjusting campaigns as needed, and ensuring that campaigns remain within budget. Control can also involve regular monitoring of results and determining the appropriate course of action.

The effectiveness of a public relations promotion mix can be evaluated in terms of the following criteria:

1. Reach: How many people were reached with the PR campaign?
2. Media Coverage: How much media coverage did the campaign generate?
3. Quality of Coverage: How positive, neutral, or negative was the coverage?
4. Sentiment: How did the public react to the campaign?
5. Engagement: Did the campaign generate buzz, activity, and discussion?
6. Measurement: Did the campaign meet its predetermined goals and objectives?
7. Cost: Was the campaign cost-effective?
8. ROI: What was the return on investment?

Evaluation and control are important in the communication process because they provide feedback on the effectiveness of messages and the accuracy of communication channels. This feedback helps to ensure that the intended audience receives the message in the way it was intended, that the message is appropriate to the audience, and that any potential misunderstandings are avoided. Evaluation also allows for revisions and improvements to the communication process, as needed.

Monitoring: • Measure the effectiveness of the IMC programme by monitoring results and gathering feedback. • Create a system to track expenses and other relevant data related to the IMC programme. • Put in place a system of tracking customer responses, such as inquiries, orders, and complaints. • Incorporate metrics into the IMC programme to measure the response rate and key performance indicators (KPIs). Evaluating: • Set up a team to evaluate the programme’s success and make improvements as needed. • Evaluate the impact of each component of the IMC programme to ensure each element is making a positive contribution. • Assess the customer’s perception of the company based on the data gathered from the IMC programme. • Measure the success of the IMC programme and identify areas for improvement. Controlling: • Ensure that all IMC activities are aligned with the company’s overall objectives. • Establish rules and regulations for the IMC programme, and ensure that these are followed. • Set up a system for monitoring and controlling expenses related to the IMC programme. • Ensure the IMC programme is flexible enough to accommodate changes in the marketplace.

1. Track and Analyze Your Campaigns: Use analytics tools to measure the performance of each of your marketing communication tools and campaigns. Monitor the success indicators such as website visits, clicks, downloads, emails and sales, to evaluate how well each tool is engaging your target audience and converting them into customers.
2. Monitor Engagement: Use social media analytic tools to measure the volume and type of conversations you’re having with customers. Monitor your competitors’ performance, too, to better understand how your communication tools stack up against theirs.
3. Gather Feedback: Ask your customers for feedback on your communication tools. Create surveys, polls and focus groups to gain insights about how you’re reaching your customers and whether your messaging resonates with them.
4. Test and Iterate: Continuously test different versions of your communication tools to see which versions have the most impact. Make changes based on what you learn from the testing and continue to refine the tools until you find the most effective versions.

1. Monitor Promotional Programs: Monitoring is an important step in the promotion process. It involves researching and tracking the progress of the promotion and its effect on sales, customers and other important metrics. Companies can use a variety of tools to achieve this, such as tracking customer responses, analyzing website analytics, and utilizing social media insights.
2. Evaluate Promotional Programs: Evaluation is the process of assessing the effectiveness of a promotion. Companies can use feedback from customers to measure the success of the promotion and identify areas where improvements are needed. Data from website analytics, lead generation sources, and sales numbers can also be used to evaluate the success of the promotion.
3. Control Promotional Programs: To ensure the success of promotional programs, companies should set objectives and set limits on spending. Controlling a promotional program involves making sure that promotional materials are targeted to the right audience and that the budget is managed appropriately. Companies should also track customer responses and adjust the promotion accordingly.