Note
With Google AdWords, you place small text ads for specific keywords. You determine how much you are willing to pay per click through. The more you pay, the higher up on the screen of results your ad is displayed. With all things equal, if several competitors are willing to pay 35 cents a click and you are only willing to pay 5 cents a click, then you will be at the bottom.
Fortunately, few advertisers do thorough keyword research. This means, that you can usually find many keywords that still have few or no bids.
The CPC is not the only factor that determines your ad's rank. The rank is also based on a proprietary formula that weighs Cost Per Click against Click Through Rate. So a lower bidder could potentially get a higher position, if they had a better ad that received a higher CTR. Google uses this system so that the most relevant results are the most prominently displayed.
I next asked myself, "What are other keywords that people would search for relating to eBay, besides just the keyword ebay?"
This led me to words related to cars. I have sold several cars on eBay and have really liked how well it worked. The first time I tried to sell a car; I didn't think I could do it, but it was easy, fast and inexpensive. I was hooked. I figured that other people would like it too. I had previously used the magazine Autotrader and its website to sell vehicles. So I did a search for the keyword: autotrader on Overtures Suggestion Tool as indicated below:
Si Overtime- Search Term Suggestion Tool - Wicroso,
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Address jffif
Search Term Suggestion Tool
Not sure what search terms to bid on? Enter a term related to your site and vie will 5how you!
• Related searches that include your term
• How many times that term was searched on last month
Get suggestions. For: (may take up to 30 seconds"'
|autotrader
Nate-: All suggested search terms are subject to our standard editorial review process.
Searches done in March 2QQ3 Count Search Term
|
650115 |
auto trader |
|
41414 |
auto trader online |
|
13292 |
auto trader canada |
|
9132 |
auto trader .com |
|
9089 |
auto trader uk |
|
4883 |
auto trader magasine |
|
3021 |
Canadian auto trader |
|
2742 |
auto classic trader |
|
2402 |
san diego auto trader |
Done
# Internet
There were 650,115 searches for the keyword autotrader for Mar 2003.
Next, I checked the Overture Maxbid Tool for the keyword autotrader:
Wow, no bidded listings. That looked like good news!
Then, I went to Google and searched for autotrader.
There were no AdWords for the keyword autotrader. That was even better news!
I was able to determine that there were 650,115 searches for the keyword autotrader during the previous month; and no Overture Ads or Google AdWords for the keyword autotrader.
I concluded that this could be a profitable market. My next step was to become an affiliate of eBay. This was free and easy and took only 5 minutes. I went to eBay's site and looked for information about their affiliate program. I found it easily. At the bottom of eBay's home page I found their "Affiliate Program" link. Upon following that link, I learned that eBay uses two different Affiliate Program Providers for their affiliate program - BeFree and Commission Junction.
At this point I was already a member of CJ. (You'll see in Step #1, p.32 how easy it is to become a member without cost).
I next logged into my CJ account and clicked on "Get Links". There, I found eBay.com from the list of advertisers. Before I could get the links I was prompted to join eBay's affiliate program. I clicked on "Join Program". A pop up window automatically told me that I was accepted for the program. Ebay automatically accepts all publishers (CJ calls their affiliates, Publishers and their merchants, Advertisers). I also got an email from eBay welcoming me to their Affiliate Program.
I was now an eBay affiliate. Still in CJ, I then clicked again on "Get Links". Now that I was a member of eBay's Affiliate Program, a window popped up that provided me the URL to use with my Affiliate ID embedded in it. http://www.qksrv.net/click-1234548-5463217?loc=http%3A//pages.ebay.com/ebaymotors/
I copied and pasted that URL link into Notepad and saved it as a text document called ebaylinkcode.txt. This link, when clicked on, opens: www.ebaymotors.com.
Continue reading here: Step 3 Join Affiliate Programs and get the link
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