Now if youre going with Pay per Click instead of search engine optimization do you like to send them direct to the merchant page or do you have your own landing page
I do both. I do both. Usually I'll do my own landing page to kind of test out different products. And I'll have them on there in a different order and kind of see which one is getting the best conversion rate, and at that point sometimes I'll move it off and just do it on its own.
It just depends you know, if somebody else is advertising that product and using the ClickBank hoplink directly, then you're going to have problems because, like Google AdWords won't allow two of the same links. So you'd kind of be competing with them, so if that's the case, then it's better to do your own landing page.
But if it's not, if you're the only one promoting that affiliate program then you've kind of lucked out and you can just send them straight there.
But I also like to collect emails sometimes too. So I'll do that on my own landing page. Sometimes I'll advertise different affiliate programs and then I'll also have a subscription form for a newsletter on there.
OK, so once they hit your landing page, typically they would see maybe a couple of articles, or is it just like a squeeze page?
Well I do something pretty unique that I know other people do, and I'll sometimes place AdSense ads on those pages and what that helps me do, is that allows me to test. What I'll do is the AdSense at the top and then underneath I'll have four or five of the affiliate programs with brief paragraphs about what they're about. Kind of like a pre-intro to what the site is and what the product's about, and what that will do is I'll get a lot of clicks on the AdSense so it will help me break even without me losing money if none of these products are converting well enough. So I really mix things up a lot.
And then if I find that one of those affiliate programs is doing well, then I'll bump it up toward the top of the page so it gets more of the clicks. And I'll see how it's doing, but by putting the AdSense ads on there you're kind of lowering the risk because you get paid anytime somebody clicks on there whether they buy or not, and you get people to click on the ClickBank affiliate links and buy.
So I have pages out there that I advertise on Google AdWords, and they have AdSense and ClickBank links, and the AdSense will help me break even, and then all the profit that I make from the sales from the ClickBank is just all profit.
Typically where would you see more clicks go? Through the AdSense or to the ClickBank products?
It just depends on how I put them on the page. If I put the AdSense toward the top, you get more clicks. If you put the ClickBank links toward the top and kind of make them stand out more, you'll get more clicks. You can totally determine where you want your clicks to go just by kind of playing around with it a little.
And then on the side, I'll have a side column a lot of the time and then I'll put maybe a couple of other affiliate programs there, or some links to some actual articles just to give the page, and the site a little bit more value.
And then on those other pages with articles, I'll put more ClickBank affiliate programs on them. So basically everywhere they click, is either going to make me money or take them somewhere that makes me more money.
So on these parts that are pre-selling the ClickBank products, what kind of copyrighting tactics are you using to get them to that merchant page?
Well, for example, I do one that's about cover letters and somebody was already advertising this product through AdWords directly to the merchant, and I think it was the actual owner of the program itself.
And he had a great headline for his AdWords ad, so I just used that on my page for the headline and then underneath it, I just took copy from his website. So you know, sometimes I'll change it up a little bit to make it sound good. But usually I just take existing, you know existing copy from the site, if it's good. Usually it is.
Because I'm only picking decent products, and decent products with good sales letters. So I just kind of, you know, piece it together from whatever's already out there. I don't really do a lot of original stuff.
I don't really do, at least for Pay per Click, any reviews, any review sites or anything. Because to me, it's just kind of something I haven't done yet, I guess, and I haven't needed to. So I just kind of do a little brief, couple of sentences.
There's one thing you do that is quite unique, creating your own banner ads.
Yeah. And I'll do that because there's a lot of programs out there that just, the banner ads suck or they only have the sizes of 468 by 60, which is like the most common one. And I like to do that because you can blend it into your site, and usually I'll just take the graphics off of their site and I'll make my own little banner ad because there's so many times when I've been looking for, you know, I have a spot on a page that I say I need a banner ad, that would be a 100 pixels by 100 pixels would fit here.
Well, good luck finding one because you know, a lot of ClickBank vendors don't really have a good selection of banner ads, so I found that if I make my own, at least it gives me a little bit of an edge. And a couple of them have done pretty well.
But I like to do that just because I'm pretty handy with making the graphics. And you don't have to be a pro but you know, some of these really popular programs on ClickBank, they only offer you one banner and it just sucks. It looks horrible. So it gives you a little bit of an advantage.
What graphics program do you use to create those?
I use Fireworks, which is created by Macromedia. But you don't have to use that. You could use any basic program because there's nothing special for the banners that Fireworks does that you couldn't get with another program.
So let's talk about collecting the email addresses. What do you do to get people to sign into your opt-in list?
I've done lots of different things. Usually I offer something for free. Sometimes I'll just word it and kind of do it as a pre-sell to another product, and collect their email and then send them right after they submit the form, right to the product. And then sign them up to a newsletter.
Always something free to entice them to join. Yeah, I think actually all the newsletters I have gives something whether it's a recorded MP3 or it's an e-book or just telling them that they'll get something free when they go through to the site that I'm going to promote.
Like I've done email newsletters where basically I said, you know, learn how to do this and get this for free and then send them directly to the affiliate page right after that. And some of them buy it, some of them don't, but I have all of their emails and then I just promote other products.
It just all depends on what I'm doing. Because you know, if it's under my name, if it's like marketing and stuff, I'll be a little bit more concerned about how I'm presenting it. But you know, with a lot of the other stuff that I do online, that's not under my name, you know it's almost just a numbers game. If people want to sign up, they sign up for it. If they don't, they don't. If they want to unsubscribe, I'll remove them. You know, just kind of like, move them on through.
So then, do you have to create a different newsletter for each niche that you're promoting?
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