Participating in Interviews and Podcasts

It goes without saying that invitations by the press and the developer community to be interviewed for a story or a featured guest on a popular podcast should always be accepted when your schedule permits. This can have a similar effect to publishing frequent blog articles and Twitter posts, enabling consumers and peers to learn more about you as a person and business owner. It represents yet one more valuable audience for increasing sales and awareness for your app!

Be aware of the proposed topic before agreeing to participate. If the story takes a negative angle, then your involvement could ultimately tarnish your reputation. Also be very careful what you say in an interview. When you're on the record, speaking too casually about your opinions of other products, companies, and individuals can land you in hot water. Remember that most published articles remain online indefinitely, so your words can come back to haunt you again and again and again.

If you're charming and don't experience difficulties speaking in public, then this additional exposure can help endear new fans to your cause. If you're shy (like most programmers) with a distinct fear of public speaking, then it might be beneficial to first receive some media training. It's important that you're able to make a good impression when speaking to the press or chatting on podcasts. Sure, media training consultants and seminars cost money, but if you blow a high-profile interview, that could cost you even more.

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