Product and Service Classifications

The three categories of consumer products are convenience products, shopping products, and specialty products.

1. Convenience products: These are everyday items that consumers purchase frequently and with minimal effort. They are low-priced, widely available, and require little comparison or decision-making. Examples include snacks, toiletries, and household cleaning products. Convenience products are usually widely distributed in many retail outlets, and brand loyalty is not a major factor influencing consumer purchases.
2. Shopping products: Unlike convenience products, shopping products are purchased less frequently and require more research and comparison before making a purchase decision. Consumers tend to invest more time, effort, and money into these purchases. Shopping products are often higher priced, and brands play a significant role in the decision-making process. Examples include electronic gadgets, furniture, and clothing. Consumers may compare prices, features, and quality of different brands before making a purchase.
3. Specialty products: These are unique or specific products that possess distinctive characteristics or brand associations. Specialty products tend to be higher priced and are typically purchased infrequently, reflecting consumers' strong preferences and brand loyalty. Consumers are willing to go to great lengths to find and purchase these products as they consider them highly valuable or superior. Examples include luxury vehicles, designer apparel, and high-end cameras. Marketing efforts for specialty products focus on building brand reputation and loyalty rather than price or convenience.

Product classification is a system where products are organized into categories based on their characteristics. The purpose of product classification is to group similar items together in order to make it easier for customers to shop and find the items they are looking for. This also helps businesses organize their inventory and determine what items are selling well. The method of product classification can vary, but typically involves grouping items according to their purpose, such as tools, kitchenware, and clothing, or by the type and size of the item, such as small, medium, and large. Additionally, other methods may be used, such as categorizing items by color, material, or manufacturer.

An unsought product is a type of product that consumers don't usually think of buying or have no immediate need for. This type of product requires considerable effort through marketing and advertising to create awareness and generate demand.

1. Capital goods
2. Consumer goods
3. Industrial goods
4. Services

Consumer products and services that customers usually buy frequently include: - Groceries - Fast food - Gasoline - Home maintenance products - Clothing - Electronics - Online content and services (streaming services, subscription services, etc.) - Home Improvement (paint, tools, etc.) - Personal Care/Beauty Products - Entertainment (movies, video games, etc.) - Transportation (buses, taxis, Uber/Lyft, etc.) - Restaurants/takeout - Telecommunications (internet, cable, phone, etc.) - Automotive (tires, automotive services, etc.)

1. Consumer products and
2. Business products.

McMurry and Arnold's classification of service selling consists of three types of services: complex problem solving, routine service, and custom service. Complex problem solving services involve clients and companies working together to identify and solve a problem or need. Routine services are typical services that businesses offer, such as haircuts or car washes. Finally, custom services involve companies taking the initiative to create a product or service tailored to an individual customer’s needs.

A class would generally not be considered a product or service. However, in certain cases, a class could be considered a service if it is a service-oriented learning opportunity.

Product level or service categorization is the process of grouping products and services into different categories in order to facilitate marketing, purchasing, and other activities. This categorization process helps to organize and standardize product information, making it easier for customers to make informed decisions when selecting products and services. Typically, product and service categories may be organized by function, purpose, or target market.

The products and services offered by a beauty salon can be classified into the following categories:

1. Hair Services: This includes haircuts, hair styling, hair coloring, perms, hair treatments, and hair extensions.
2. Nail Services: This includes manicures, pedicures, nail art, nail extensions, and nail care treatments.
3. Skin Care Services: This includes facials, body treatments, skincare consultations, exfoliation treatments, and acne treatments.
4. Waxing and Hair Removal Services: This includes waxing, threading, electrolysis, and laser hair removal.
5. Makeup Services: This includes bridal makeup, special occasion makeup, makeup application lessons, and professional makeup services for events.
6. Massages and Body Treatments: This includes Swedish massage, deep tissue massage, hot stone massage, aromatherapy, and body wraps.
7. Spa Packages: These are bundles of services that can include various combinations of the above-mentioned services, often with added relaxation elements like steam rooms, saunas, or spa baths.
8. Retail Products: Beauty salons often sell beauty and grooming products such as hair care products, skincare products, nail polishes, makeup, and beauty tools.
These are some of the main product/services offered by beauty salons. However, it's important to note that the range of services may vary depending on the specific salon and its expertise.

The product is a good or service that is created and sold to customers. The classification of a product or service depends on the type of product or service offered. Common categories of products and services include consumer goods, industrial products and services, technology products, financial services, and healthcare services.

Products and service classifications refer to the systematic categorization of goods and services based on their similarities and characteristics. Classifying products and services helps in identifying their nature, purpose, and target market, facilitating marketing, sales, and strategic planning. Some common product and service classifications include:

1. Consumer goods: These are products purchased by individuals for personal use. They include durable goods (e.g., appliances, electronics), non-durable goods (e.g., food, clothes), and services (e.g., haircuts, fitness memberships).
2. Industrial goods: These are products used in the production of other goods or services. They are typically purchased by businesses, manufacturers, or institutions. Examples include machinery, raw materials, and supplies.
3. Convenience goods: These are everyday, inexpensive items that consumers frequently purchase without much effort or thought, such as snacks, toiletries, and household supplies.
4. Specialty goods: These are unique, high-priced products that cater to specific consumer preferences or needs. Examples include luxury items, designer clothing, and high-end technology products.
5. Unbranded goods: These are products without a specific brand name or identity. They are usually generic and offer lower prices compared to branded counterparts. Examples include generic medications or store-brand products.
6. Branded goods: These are products associated with a well-known brand or company. Branding creates differentiation and perceived value, which often justifies premium pricing. Examples include Nike shoes, Apple computers, and Coca-Cola beverages.
7. Core products: These are the basic and essential benefits or functions that products or services offer to customers. For example, the core product of a smartphone is communication.
8. Augmented products: These are additional features or services that complement the core product and provide added value to customers. It could include warranties, after-sales support, or extra functionalities.
9. Intangible services: Unlike physical products, services are intangible and involve the performance of actions or tasks to create value. Examples include healthcare, consulting, transportation, and banking.
10. Business-to-business (B2B) services: These are services specifically designed for businesses and organizations, such as accounting, legal, IT support, or advertising services.
These are just a few examples of how products and services can be classified. The classification of products and services may vary depending on various factors, including industry, targeted market segment, and consumer behavior.

Products and services can be classified according to a variety of criteria. Some of the common classifications include:

1. By type: Goods, services, and intangible items
2. By use: Consumer products and industrial products
3. By industry: Agriculture, manufacturing, and retail
4. By pricing: Luxury items, mid-range items, and budget items
5. By product characteristics: Durability, complexity, and value-added features
6. By distribution channel: Online, in-store, and through intermediaries

Product classifications: 1. Durable goods 2. Nondurable goods 3. Consumer goods 4. Industrial goods 5. Raw materials / components Service classifications:

1. Professional services
2. Personal services
3. Business services
4. Financial services
5. Technical services
6. Information services

A product core is the essential parts of a product, such as the features, functions, and design. An actual product is a physical or digital product that has been developed and is available for sale or use. An augmented product is an enhanced version of the core product that adds additional features, benefits, and services.