Qrs
QR code companies, 236 QR codes, 113-114, 281 iPhone, 79
McDonald's Happy Meals, 218 Northwest Airlines, 122
Radio Frequency Identification
(RFID), 118,240,245 Radiolinja (Elisa), 110 radios integrating with mobile marketing, 222 two-way, 27 Razr, 31 ReachMD, 85 reality mining, 50 Reardon, Marguerite, 92 redeeming mobile coupons,
113-115 RedLazer, 213 Reebok, iPhone, 83-84 Reis, Terence, 288 relevance, 2
Research In Motion (RIM),
BlackBerry, 30 Responsys, 67 restaurants choosing mobile marketing, 14-15 prepaid accounts, 242 retail locations, mobile payments, 245 return on investment (ROI), 89 reviews, mobile applications, 144 ReviewStream, 152 RFID (Radio Frequency
Identification), 118, 240, 245, 253 RIM (Researchers in Motion),
Application Center, 142 ringtones, iPhone, 82 robots.txt, 205-206 ROI (return on investment), 89 RSS, mobile websites, 178
Safe Mobile Use for Younger Teenagers & Children, Implementation Report, 274 Scanbuy, 236
screen size, adjusting, 178-180 SD (Secure Digital) cards, 253 search engines, 187. See also mobile search engines link, 193 searches. See also mobile search location-based search, 300 long-tail keyword phrases, targeting, 194-195 searching on mobile phones, 186 Secure Digital (SD) cards, 253 security, mobile e-commerce, 251 hacking risks, 253-254 operator error risks, 252-253 phone theft risks, 251-252 Semacode, 236 separate mobile sites, 157 services mobile ad design, 313 mobile eCommerce, 313 mobile industry news, 314-315 mobile strategy consulting, 314 mobile testing and tools, 312 mobile ticketing, RFID, and
NFC, 313 mobile tracking, 312 mobile video, 313 mobile VoIP and audio, 312 sex, marketing, 291 Shazam, 213 short code, 110
Short Message Service (SMS), 110
ShortCode, 236
SideKick, 7,31
Silverlight, 173, 228
Simon Personal Communicator, 29
SingleTouch Interactive, 107
site maps, 206-207
SiteCatalysts (Omniture), 59
SkyFire, 36
Skype, 26
smart phones, 29
users by generation, 38 SmartPhone, 131 SMS, 112, 262
coupons, 110 SMS (Short Message Service), 110 SMS banking, 250 SMS marketing, 262 SMS messaging, iPhones, 76 SMS platforms, 47-49 SnapTell, 214
social and curious users, 43 social CPM marketing, integrating with mobile marketing, 231 social interaction, 298 social networking, 229
integrating with mobile marketing, 229 U.S. versus international, 230-231
South America, mobile marketing,
287-288 Southeast Asia
3G networks, 284 mobile marketing, 283-284 Spain, 3G networks, 292 spam, 257
spam laws, privacy, 268
United Kingdom, 271-272 United States and North America, 268-271 spamming, mobile. See mobile spamming spending, worldwide mobile advertising, 278 Spin the Coke, 136 sponsorships, games, 138 sporting events, choosing mobile marketing, 16 SpotLight, 152 spyware, 267 Starbucks, 13, 188 stopping spam carriers, 259-260 mobile marketers, 260-262 stores choosing mobile marketing, 14-15 mobile applications, 152 street vendors, mobile payments,
246-247 subdirectories, mobile sites, 157-159
subdomains, mobile sites, 157-159 submitting mobile applications, 149 subscriptions, 241 sweepstakes, 263 Symbian, 30
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