SEO Search Engine Optimization

The next several pages will introduce the 80-20 best practices of Search Engine Optimization (SEO). Effective SEO improves the likelihood your submitted page will obtain a Top 10 to 20 ranking position for your Specific Keyword on a Search Engine's results page. The higher the ranking, the better are your chances that a surfer will see your listing and click over to visit your site!

Please follow these recommendations but be careful not to go overboard. Some online marketers fall into the trap of constantly experimenting with on-page criteria in order to obtain better rankings. There are so many criteria factored into SEs' ranking algorithms that such efforts are extremely low-yield. The key is to build your pages properly the first time, and then focus on the C ^ of...

SEO is comprised of two elements.

• On-page ranking criteria -- This refers to ranking elements occurring directly on the Web page you are creating. For example, the Title of your article as it appears on the <TITLE> tag of your page is an on-page criterion.

• Off-page ranking criteria -- This refers to ranking elements that do not occur on this page but still affect its ability to rank well and obtain listings. Off-page ranking criteria are important indicators of human behavior, and they reflect the quality of a page.

An example of such a criterion would be an IN-pointing link (i.e., another site has your URL on its site). While your first priority will be to create and optimize your pages, obtaining a few credible IN-pointing links should be a close second. This is known as building link popularity. (We'll see how to do it in DAY 7.)

Both on-page and off-page criteria are necessary for success. Let's begin by highlighting the most important standards for on-page ranking criteria.

To rank well at the SEs, your page's Specific Keyword must be integrated in all the right places. Where, exactly?...

Continue reading here: Yahoo Search Marketing Sponsored Search

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