Social Media News Releases: Send In Your Case Studies

While participating on the NewComm Forum panel on the Social Media Press Release in Las Vegas, I sensed a palpable desire from the audience to learn more than could be covered in 1 hour.

From the packed hall, it was obvious that the interest is rock-solid, but, questions of all types – from the simple to the sophisticated - are still numerous. (In fact, just this week I got an email from a marketer who wondered why they couldn’t “fill in the blanks” on the SHIFT pdf template!)

During the give-and-take with the audience, the call went out for CASE STUDIES. Granted, the template is less than a year old, and is still “bleeding edge” to many marketers, so I couldn’t expect a flood. We’re still very much in the evangelism era – at the mind-bending-spoons stage, where everything sounds cool, but is not so easy in reality.

But, examples of success are out there.

I am currently working on a couple of case studies from SHIFT clients, and a couple of marketers have proactively offered to write-up their own SMPR case studies for me. Stay tuned.

Meanwhile, dear readers, maybe you can help?

If you are a marketer or PR pro: Have y-o-u tried out a Social Media Release? How did it go? Can you send it to me? Why did you try it – what were you trying to accomplish? Was it worthwhile? What was good/bad about the experience, and/or the reaction (from your colleagues, bosses, media contacts, bloggers)?

If you are a journalist: Have you received or seen a Social Media Release? Did you like it? Would you want to see them crop up more often? Why or why not?

If you work at the wire services: Have you noted an uptick in requests for Social Media Releases? Can you point to any examples? Can you cite any stats on SEO, success, etc.?

As they say at the Social Media Club, “If you get it, SHARE it.”

Continue reading here: The Bastardization of Social Media

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