Step 4 Keyword Research How to build a list of relevant keywords
In Step #2 you found lucrative Affiliate Programs to join.
In Step #3 you joined the program(s) and got the link to their site with your Affiliate ID in it.
Now you are going to do Keyword Research. You are going to come up with many words and phrases that your Merchant's customers might use when searching for the Merchant's products or services.
For example, imagine that you have identified a nutritional supplement company that gives good commissions. You've visited their web site and know that one of their products is vitamins.
First, brainstorm and try to think of every combination of words for which people might search. Also think of different forms of the word.
For the example above, don't just stop at the phrase "buy vitamins". Here are a few more phrases that people might use:
• Buying vitamins
• Buy vitamins online
• Purchase vitamins
• Vitamins for sale
• Cheap vitamins
• Discount vitamins
• Order vitamins
The longer your list the better, because the more keyword phrases you have, the more visitors you can attract and the more money you can make.
You will find that many of the most popular keywords are overpriced. Don't let that discourage you. You can attract click traffic for much less. Most advertisers think too narrowly, bidding only on the most popular words, which obviously drives up the price. But, with a little effort you can identify hundreds of keywords that cost only 5 cents per click.
The key is in your keyword research. Find every combination of keywords that you can think of.
Let's consider our vitamin example. At the present time the minimum bid on Google for vitamins is $2.05. That is the minimum; which will likely put you at the bottom of the list of 8 advertisements and get you very few clicks.
We want to expand our keyword search. Have a look at these keyword combinations:
• vitamin sales
• vitamin stores
• vitamin sale
• purchase vitamins
• buying vitamins
• buy vitamins with computer
• discount vitamins
All of the above keyword combinations are available for only five cents.
There are always keywords or keyword combinations that other people have missed. I have even managed to attract clicks for mortgage traffic at 5 cents per click, which is a difficult area to get web traffic.
The trick is coming up with as many keywords and combinations as possible.
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