Supplier Selection Process De Boer

As demonstrated previously, we assume that the process of selection an affiliate program by content providers is similar to the supplier selection process. De Boer states, that there are four phases of this process:

Problem definition - organization should decide, what they want to achieve, whether they need to employ suppliers to reach the goal and how many of them will be potentially necessary.

Criteria definition - criteria important for the selecting the supplier has to be chosen and defined. The company can use the historical data about suppliers, if it is available.

Pre-qualification of suppliers - as there can be many available suppliers, their number should be reduced to a smaller set of acceptable suppliers.

Choice of the supplier - the final decision is made and the supplier is selected from the previously chosen set of suppliers.

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