The sponsored listings at the top of the Google search results page look like this
Web Results 1 -10 of about 11,600,000 for dating service [definition!. (0.11 seconds)
eHarrnony Dating Seivice Sponsored Link
www.eHarmony.com Meetyour soul mate at eHarrnony. Sign up for a free profile today "O
Google Adwords, located on the right side of the Google search results page, look like this:
Sponsored Links
Datinm Personals View Millions of Singles Profiles! Online Photos & More at Match.com www.match.com
Find The Perfect Date
Search Over 3 Million Members! Post a Free Profile - Learn More Here
dathw seivice Canada Free Canadian Dating & Chat. Thousands of photo profiles. www.findsomeone.ca
To make your research easier, install the Google Toolbar and search the web from any website, without returning to Google's homepage to start another search. The Google Toolbar is free of charge, takes only a few seconds to install on your computer, and is available in a variety of languages, including 'Elmer Fudd' and 'Pig Latin'. Once installed, the Google Toolbar appears in your Internet Explorer browser window, like this:
| Google - f ' | ^Search Web (¿^Search Site | i^News | ^Pagelnfo - [t)Llp - j
Features included with the Google Toolbar are:
• Google Search: Search Google from any web page.
• Search Site: Search only the pages of the site you're visiting.
• PageRank: Google's ranking of the current page.
• Page Info: Access to similar pages, linking pages, and cached snapshots.
• Highlight: Highlight your search terms on a page - each word in its own color.
• Word Find: Find your search terms wherever they appear on the page.
You can download the Google Toolbar here: http://toolbar.google.com/
If you don't want to install the toolbar, go to http://Google.com to do your research. Google's search is an easy and objective way to find high-quality Web sites with information relevant to your search.
Pay-Per-Click Search Engine Competition Research - In addition to Google, I also research the competition at some of the major pay-per-click search engines.
Pay-per-click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Some search engines, such as Overture, FindWhat and 7Search specialize in this type of advertising medium.
What you want to do is find out how much the competition is paying to advertise some of the keywords in the list you built.
To find out how much an advertiser is paying for the word 'dating service', visit http://Overture.com, and enter the term 'dating service' in the search box.
On the resulting page, click on 'View Advertisers' Max Bids' located in the upper right hand corner of the page, which will open a new window. Enter the security code presented and you'll see something like this:
1. Match.com - Local Dating Service
Register to join our community of quality adult singles - it's free. View photos of attractive local members, send messages, videos and more. Flirt, mingle and make connections. Start today. www.match.com (Advertiser's Max Bid: $2.21)
She is waiting for you. Get her and share your dreams. Discover happiness and life.
3. Dating Service - Great Expectations
Take the risk out of dating and meet thousands of pre-screened singles. Select your perfect match and meet in person. Get your free profile review today. www.great-expectations.net (Advertiser's Max Bid: $1.70)
Notice how each advertiser's bid is placed at the bottom of their listing.
Continue reading here: Commission Soup
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