The Ultimate Guide To Micro-Influencers
If you’re keen about online marketing, you probably already have some idea about how influencers can help promote your brand’s image, services, or products. But have you heard about micro-influencers?
Micro-influencers are influencers who do not have a massive following like other influencers. Yet oddly enough, this type of influencers have higher levels of engagement with a relevant audience. And they can offer more value for your money than top influencers.
Benefits of Working with Micro-Influencers
Most micro-influencers are social media-based influencers who have between 1,000 to 100,000 followers. Some of the reasons you should choose micro-influencers for your campaign are:
#1. Relevance
They are considered experts in selected fields and cater to a niche audience who has a high regard for their opinions in those fields. By working with a micro-influencer, you will be able to reach a more relevant audience for your business.
#2. Higher Engagement Rate
Micro-influencers have much higher engagement rates than macro-influencers. Meaning, the ratio between the number of likes, comments, and views to the number of followers is higher.
According to a study, in comparison to macro-influencers who have an engagement rate of 1.7%, micro-influencers have an 8% engagement rate. This is mainly because micro-influencers find it is easier to interact with their followers due to the smaller numbers.
#3. More Cost-Effective
You can rest assured that collaborating with micro-influencers will not break the bank. Micro-influencers charge noticeably less than top-tier influencers.
Their rates usually vary between $100 to $250 per post for some social media platforms. However, it can even be less than that for some micro-influencers.
You will get so much more by spending considerably less because you are connecting with a section of highly relevant audience. The cost of working with micro-influencers is ideal for startups and small businesses.
#4. More Trust Among Followers
It has been found that micro-influencers are highly trusted individuals for their expertise in one particular niche. People are more likely to make a purchase based on the recommendations made by a micro-influencer.
#5. Working with Multiple Micro-Influencers
Since working with micro-influencers doesn’t cost much, a business can collaborate with more than one micro-influencer to add value to their campaign.
#6. It Gets You More Attention
Many big brands ignore micro-influencers since they have smaller followings. You can take advantage of this, and get more attention from a relevant audience for your brand by working with micro-influencers. In the same way as working with macro-influencers, it is important to choose micro-influencers who will be relevant to your business.
Find out more about micro-influencers, including how to find them, and some best practices for working with them in the gifographic below.
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