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The advantage of these headlines is that they promise easy reading, increasing the chances that your text will actually be read. It's also easy to slip a call-to-action sales message into these kind of documents: one of the promised solutions can be: "buy my product"!
On the other hand, easy reading isn't the same as interesting reading. The headline still has to grab your readers to make them want to read it.
Numbered Headlines are most effective when you're confident your readers will find your message interesting and you don't have to fight to make them read on. They're best used when you're competing against other articles or sales letters. I use them a lot in newsletters, especially when I know it's going to be published in a joint venture partner's newsletter.
The Testimonial Headline
These are some of the toughest headlines to write. You take a chunk of text from a letter written by a satisfied customer and use that as the headline for a sales letter:
"Last Year, I Was Working 12 Hours A Day And Making Just $36,000. Last Month, I Made $32,000 And Worked Three Days — All Due To The Amazing Techniques Revealed Below!"
"I'd Tried Every Weight Loss Program Ever. I'd Tried Dieting, Exercise, High-Fiber, Low Fat, High-Carbs... You Name It, I'd Done It And Nothing Worked. Then I Tried The Lose Fat Fast Program. I Lost 33 Pounds In The First Two Months And I've Never Felt Better!"
"Within A Week Of Sending Out My Resume, I'd Got Three Interviews And A Fantastic Job Offer. I Couldn't Have Done It Without You!"
These headlines put your reliability right at the top, increasing the customers' confidence to buy. They explain in detail precisely what you're offering and what you can do for the reader. They also create massively long headlines that are difficult to absorb at a glance and can put a reader off.
© Stone Evans
Testimonial headlines are best used in industries where reliability is a bit of a problem. If you're selling weight loss products for example, or any other life-changing service, then a headline like this goes some way towards proving to the buyer that you're trustworthy.
Those are just five kinds of headlines that I use in my businesses every day. There are dozens more, but these are the ones that I've found the most effective. There's certainly enough here for you to get started. Play around with them, figure out which ones would work best for your business and try them out.
But even the best headline will only grab a reader's eye and get him reading. They won't close the sale. After the headline you'll need to describe all the wonderful benefits of your product in order to get the reader to actually take the action you want.
TIP: If you can't write killer headlines, but you still want to make money online with direct marketing, I encourage you to sign up for the Plug-In Profit Site service at this site. You'll gain access to hundreds of profit pulling headlines I've already tested that you can use immediately to earn multiple streams of profit on the Internet!
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