Your Merchants Win
If you have decided to add a secondary stream of (affiliate-based) income, your merchants want sales. The best way to deliver that is through outstanding content that gains your visitor's confidence, then using "in-context" text links to refer/recommend/direct those visitors to places that you believe will deliver great value.
You must win, too, of course. How?
Ah, that's the easiest part. If you get the first three wins right, you will succeed. Think about it...
OVERdelivery to your visitor builds trust, confidence and loyalty. This leads to repeat contact and contracts for your service as a personal trainer. Plus, the Search Engines will never ban you. And, as you become a super-affiliate (if applicable), your merchants will pay you more and more, perhaps even giving you special bonuses and deals!
I call the road to your win...
6.1.5. FIND-CLICK-CLICK-CLICK-KACHING
Why? Because here's what has to happen for you to win...
1) FIND -- Your potential visitor must find you in the Top 10 (no worse than top 20) of the search results for your keyword. If your potential client does not find you on the first or second page of the Search Engine's search for your keyword, well, you simply don't exist for that word.
Game over.
2) CLICK -- Your potential visitor must read the Title and Description that the engine uses in the search results, and must find it sufficiently compelling to click to your site. If your Title and Description are boring or tacky, your potential visitor will probably not click to your KFCP (Keyword-Focused Content Page).
Game over.
3) CLICK -- Your visitor finds high-value content, learns to trust you as someone honest who delivers, and as a result follows your recommendations... either to hire you, or to buy a related product from a partner. Click again! If your page delivers poor, low-value info (or even worse, a sales pitch), you still get the click... on the Back Button to the Search Engine's results page. "Who's next?"
Game over.
4) CLICK-kaCHING -- Finally, your visitor arrives either at your "Contact Us" page, or wherever your contact information is, or at your merchant's site in a "feeling smart about myself" mood. Yup, she's now ready to pick up the phone and inquire more about your services. Or, she's ready to click that buy button on a product that you represent!
Did I just hear a cash register?... kaCHING!
Ahhh... if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag!
FIND-CLICK-CLICK-CLICK-kaCHING...
To accomplish that, all you have to do is...
Get the first three wins right. The fourth win, your win, must follow automatically.
And all you have to do to nail down those first three wins is...
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Deliver valuable content to your readers...
... and tasty content to your spiders.
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Ready to begin? Let's start with the physical layout of your new site...
Continue reading here: Yahoo Search Marketing Sponsored Search
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