5 Incredible Facebook Video Stats for Advertisers
Despite its immense popularity, Facebook was criticized heavily for its video metric overestimation. Even so, many advertisers should think about how to improve Facebook marketing strategies. Take a look at these five Facebook video stats 2016, and see how they have an impact on advertisers working with this media.
1. 100 Million Hours Are Spent on Facebook Video Daily
It seems Mark Zuckerberg aims to create a leading video platform, which begs the question – is Facebook overtaking YouTube? “We see a world that is video first,” said Mark, “with video at the heart of all of our apps and services.” By bringing attention to the stats, we can easily assume that he has a good chance for this. Mark constantly improves his creation by integrating new functions (like Facebook Live).
This led to the fact that now Facebook generates 100 million hours of videos viewed each day, while its daily audience is about 500 million users. However, after hearing about the latest scandals surrounding the social network, it is advisable to put these figures into question.
2. Advertising Revenue of Facebook is More Than $8 Billion
Facebook and Google are responsible for 65% of all advertising revenue online. For Facebook, it’s about $8 billion annually, and $30 billion for Google. In addition, approximately 15% of the total revenue is generated in the United States.
By the way, Facebook’s revenue increased from $3.85 billion to $5.84 billion for the last quarter – almost doubling their numbers. In 2016, the profit was $1.5 billion ($700 million in 2015). These results are associated with the sharp increase in the Facebook mobile advertising revenue.
3. 85% of Facebook Video is Watched Without Sound
Facebook generates 8 billion page views per day. Excellent rate! But did you know that 85% of all views occur without any sound? Of course, this news should not come as much of a surprise, since Facebook has an auto play video function.
Marketers would do well to attract the viewer’s attention without using sound. But this only applies to videos for social networking, or when the video is created for a broader scope of use. What a challenge!
4. 80% of Facebook Advertising Profit Falls on Mobile Advertising
A recent report by Facebook shed light on a number of interesting facts. But the amount of income recovered from mobile advertising deserves special attention. Overall, advertising revenue increased by 57%, while 4/5 of the money had been received by mobile advertising sales. In addition, a recent study showed a clear correlation between size of gadget and duration of views. Should marketers create shorter videos? Quite possibly.
5. Facebook Reveals a 60%-80% Miscalculation in Time Spent On Video
Facebook’s Vice President, David Fisher, recently reported another disturbing bit of news that describes how Facebook miscalculates video views. In his post, David wrote that Facebook has been overestimating the average length of each video during the past two years. Social network divided full-time video views by the number of views viewed for three seconds or more, instead of calculating the total number of videos viewed. Quite cunning!
As we can see, Facebook’s video stats have many pitfalls. Representatives interpret reports and data in such a way that beats records and increases Facebook advertising costs. Advertisers need to be careful. And we wish them high conversions!
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