Content Marketing

Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends What would entice him to click an external link What type of content would be convincing enough to convert a like to an eventual sale These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products.

5 Facebook Advertising Trends You Should Be Following

Facebook has turned out to become a messiah in the world of advertising. With its fast growing advertising and business platform and a range of solutions for small, medium and large size businesses, it is creating waves in the world of digital and even conventional advertising. There's only one other platform whose efficiency and creativity in providing advertising solutions rivals Facebook and unsurprisingly, that's Google. But let's forget that search giant for now.

The Proper Way To Market With Your Social Media Marketing Plan

Social media platforms have broken through the barriers and created a perfect way for startups or established companies to reach the masses. It removes the boring feel of general text ads and offers interactive possibilities that will entertain the audience. You should learn to utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity. Done correctly the use of Twitter for business promotion can be highly effective.

7 Immense Benefits of Internet Marketing for Businesses

Internet marketing is the use of the internet to advertise goods and services. Businesses can employ various tools to market their products or services. These are social media marketing, pay per click, blogging, direct marketing, content marketing and much more. Successful online advertising translates to increased traffic to your website and increases return on investment. Here are some of the benefits of electronic and internet marketing to businesses. 1.

Building a Strong Instagram Presence for Your Brand

The social network and mobile photo-sharing app Instagram was founded in 2010 by Kevin Systrom and Mike Kreiger, and was bought by Facebook in 2012 for 1 billion. According to the site, the social media platform has over 500 million monthly users and 300 million daily active users. Instagram is photocentric and videocentric, meaning users can post and edit pictures and short videos, record stories , and go live with video.

5 Dangers to Avoid When Hiring a Freelance Writer

A good freelance writer for your business is as important as your bookkeeper, your publicity person, or the exterminator who comes in once a quarter to kill all the ants. Sure, you could probably do the job you hire them to do, but You wouldn't do it as well You wouldn't do it as quickly The project would steal time from your primary tasks You don't like doing those things Hiring a freelancer to write your ad copy, video scripts, blog posts, white papers, e-books, and more is a smart move for...

The Pros and Cons of Using Social Media to Promote Your Business

Almost every business must advertise in some way, at least if it hopes to grow. Sure, a small mom and pop restaurant that is known to all the locals might get enough local business to scrape by, but if they want to grow their customer base even they need to advertise. Your business needs to advertise, and one of the most effective ways to do this in our technologically modern world is to make effective use of social media to promote your company.

Effective Email Marketing For Financial Institutions

Marketing is an opportunity for banks, credit unions and other financial institutions to connect with their customers. And although the financial industry is restricted by regulations that often shape external communications, email marketing is a great resource for institutions to give their business personality and boost its bottom line.

Hashtag Marketing: Empower Your Business to Engage an Audience

For everyone who's wondering what Hashtag Marketing is it's a method of boosting impressions and making the content searchable and easy. Hashtag marketing encourages users to talk about your brand, on platforms like Instagram, Twitter, and even Facebook has started using hashtags. Their usage makes your brand stand out and the users do not want to miss seeing your posts if they are interested.

How Social Media Analytics Tools Help You Leverage Your Sales

According to a survey organized by Harvard University , around 85 of organizations on the planet are actively using social media platforms to endorse their products and brands. Social media has been one of the key platforms that have provided various organizations with their dream place in the marketing sector. The data mined from social media activities or social media marketing campaign is nothing but a gold reserve for an organization.

How to Develop a Successful Digital Marketing Strategy for 2016

Staying competitive in today's world often depends on your ability to use digital media to reach potential customers and clients. Developing a strong digital marketing strategy and then following through on it can be the difference between turning a profit, or turning in your keys. Consider the following guidelines when working to develop your digital marketing plans for the 2016. Know Your Target MarketThe first thing you need to know is who your customers are and the best way to reach them.

Pros And Cons Of Mobile Marketing

The CMO Council recently reported that nearly 30 percent of marketers already shifted their 2015 budget dollars away from traditional advertising to invest in digital marketing efforts. Research by Gartner echoes that sentiment, indicating that digital marketing budgets of companies across various industries will see an increase of about 20 percent this year.

4 Ways Tech and Digital Marketing Make the Perfect Marriage

The business marketing world is changing. Technology has offered up new, creative ways to advertise to potential customers, and the advancements are always changing. From social media integration to CRM to VR, there is so much to be aware of and keep up on. Since the landscape of the digital and technological world is constantly changing, it can be hard for any business to follow or understand exactly what it is they should do.

The Benefits of Writing Guest Posts for Your Business

Previously I wrote about how to get more of your guest posts picked up. So when Susan was nice enough to ask if I would like to write here again, I thought it would be appropriate to dive a little deeper into the subject. Why Should I be Guest Posting in the First Place From an SEO perspective the reason is simple, you gain backlinks to your site. A link is like a vote from one site to another, signaling that they trust (or endorse) the content, services and or products on the site.

What is Cross Cultural Negotiation and How Does it Work in International Marketing?

Considering that the global economy is stabilizing and that the importance of globalization is becoming self-evident to most companies in the US, it's only natural for the number of cross-cultural negotiations with foreign agencies to escalate. Whether your company is buying, selling or investing, we must admit it can't avoid negotiating. On a global scale, people bargain in numerous different ways.

Best Practices for Marketing Your Small Business on Facebook

Social networking is among the most popular online activities, which boasts high user engagement rates and offers growing mobile possibilities. Social network penetration across the globe goes on increasing. According to Statista, in 2017, 71 of Internet users were social network users. Marketing your small business on the social networking platform, Facebook, is of immense importance to your success.

10 Effective Influencer Marketing Strategies You Should Know

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important. Take a look at some of the most important facts behind the increasing demand for influencer marketing these days. Importance of Influencer Marketing Some Facts Influencer marketing has higher ROI than conventional forms of marketing.

How Blogging Helps Your Startup Achieve Success

With over 1 billion websites in the online world, and more and more people consulting the Internet prior to making their final decision on purchasing a particular product or services, it is evident startups have to do whatever it is in their power to stand out in this competitive market.

5 Ways to Achieve More Success with Your SEO Efforts

Do you want to see your website succeed at SEO Well who doesn't Every business wants their website to be visible on the first page of Google. Unfortunately, it is easier said than done. Google uses more than 200 ranking factors to rank websites and you should know them in order to succeed at SEO. With millions of people using search engines like Google, it is critical that you optimize your website for search engines.

Evergreen Marketing Strategy: 5 Practical Tips

The concept of evergreen marketing is becoming increasingly popular in the business world of today. At its core, labeling something as evergreen is a way of saying that a product or concept will have a continuous marketability. If your business is implementing an evergreen marketing strategy, here are some practical tips to keep in mind. 1. Create an Appealing Website If you are looking for a powerful way to market your product, then having a website is a must.

5 Incredible Facebook Video Stats for Advertisers

Despite its immense popularity, Facebook was criticized heavily for its video metric overestimation. Even so, many advertisers should think about how to improve Facebook marketing strategies. Take a look at these five Facebook video stats 2016, and see how they have an impact on advertisers working with this media. 1.

SEO for B2B: 7 Reasons You Can't Avoid It

Search engine optimization for B2B happens to be a little different from the way it's done for most B2C websites. For one thing, we're looking at a completely different kind of demographic. Your average target customer is not a dad who's looking to buy a toy for his kid or a teenager shopping for her school project. Your average consumer is someone working in a managerial position. Their needs and preferences are different. They are mostly making decisions on the behalf of an organization.

How Digital Marketing Affects E-Commerce Growth

Digital marketing is a field of study that continues to expand and evolve over time. Just as some practices begin to become widely accepted, new pathways are established to potentially expand e-commerce growth. Digital marketing encompasses the same goals as traditional advertising methods you need to effectively market your product or service to sell it.

Know How Digital Marketing Is A New Revolution That Nobody Should Miss!

Ever wondered why these ads pop up on your screen when you are on the internet Ads are telling you to check out a particular brand or a website It's digital marketing a flourishing new field for those who wish to achieve their goals of advertising and display skills of publicity. Nowadays, with everyone being interested in the online pursuit, offline marketing doesn't have the role it used to have earlier. Every small and large company needs lots of promoting online.

Using Content Influencers to Shape Your Marketing Strategy

Over the last few decades, marketing as an industry has gone through so many changes I'm sure there are a few individuals reading this who will remember the simpler days of flyers, billboard advertisements and thirty-second TV advertisements Then the digital world came along, making things that little bit more complicated for everyone. However, one of the things that has remained in our little bubble of marketing is brand endorsement.

Frame-of-Mind Email Marketing Formulas To Fuel Conversion Rates

Is your email communication intimate enough In other words, do you put yourself in your audiences' shoes and dig in deep to figure out the actual frame-of-mind of your target audience before writing your email copies If yes, good for you. Why Because your emails opt-in rates could climb. If your answer is no, be sure, your emails would get buried alive under the mountains of other emails that tend to litter the audiences' inboxes these days.

Taking a Page From Print Ads To Improve Your Website

Every few years, I re-read David Ogilvy's, Ogilvy on Advertising. Each time I crack open the familiar binding, I find something to inspire me. Filled with practical advice that is as relevant now as it was when it was written almost 30 years ago, I recommend you picking it up for the first time, or rediscover it as I do. As I recently re-read this classic, it struck me how his recipe for print advertising success sounds a lot like successful websites.

4 Stunning Strategies of Enhancing SEO using Social Media Marketing

Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in boosting SEO campaigns. Those who have learnt the sweet secret are enjoying the fruits. The good news is that everyone can be part of this happy caravan.

5 Powerful Ways to Use Content Marketing to Your Advantage

The entire Internet thrives on one thing content Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across different sectors have fully embraced the concept.

Google Vs. Facebook: Which is Right for My Business?

It is obvious that marketing online is the wave of the future. However, with so many different options for digital advertising and so many confusing aspects and analytics, it can be challenging for a business to decipher what online strategies will work best for their needs. The two biggest heavy hitters in the digital marketing world are currently Google AdWords and Facebook Ads. Depending on your company and goals, one of these platforms may be more successful for you than the other.

Top 10 Ways to Boost the Social Signals

Before we get to the point of How To', take a look at the What are' of the social signals. What are Social Signals Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving.

5 Ways to Expand Your Company Using Small Business Startup Ideas

As a new business owner, you would only want to have a bright future for your investments. You will set your eye on numerous goals that you will want to achieve along with the success of your business. Rapid business growth, customer recognition, and higher returns are just a few of these goals you will have in mind. There's no such thing as overnight success. A smooth sailing business entails effort, hard work, patience, and a lot more ingredients essential to success.

5 Reasons to Love Micropreneurs-The Best Small Business Owner Traits

Even though I've taken a full-time role writing content for a fintech company, I'm still running my content agency part-time. I will always be an entrepreneur at heart nay, a micropreneur , which I've written about many times. A micropreneur (or microbusiness) is one that operates on a very small scale, with no more than five employees. We micropreneurs are a breed all our own, and there's plenty to admire about us.

How to Choose Keywords for Your Website

Whether you dive fully into SEO or just dabble a bit, keywords are a must for your website. They're the key (get it) to people finding your website when they're searching online. If they're not properly targeted, they will lead the wrong people to your site, and keep the right ones away. Here are some tips for identifying and using the appropriate keywords for your website. The information is adapted from Search Engine Optimization All-in-One For Dummies, which I reviewed here last week.

6 Steps To Start A Social Media Consulting Business

Social media consultants serve as the face and voice of the business in social networks. They run social media campaigns, improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms. Demand for social media specialists has grown tremendously in recent years. CNN has even ranked social media manager as one of the best jobs in America and predicted a 9 percent job growth over the next 10 years.

How You Can Solve the Most Common Social Media Marketing Challenges

How You Can Solve the Most Common Social Media Marketing ChallengesIn recent years, social media has become a key driver of conversions and sales for many businesses. Marketers who realized the importance of social media early on were able to capitalize on the opportunity in front of them. Others realized what was going on, but only when the prime time had passed. As time passes, there is bound to be some change in the way these social media platforms behave.

Marketing Your Internet Business

Wendy Piersall, our Sparkplug CEO, wrote an amazingly popular post, Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear. Starting an internet business is one thing, but marketing it is a whole other animal. So I decided I'd piggyback Wendy's post with some tips for marketing and promoting each type of internet home business. 1. Affiliate Marketing. As per Wendy's definition, this is when you Promote other company's products and services on your website.

5 Ways You Can Curate Your Instagram Feed Like A Pro

In this day in age, you need to be prominent on social media if you're a small business. The problem Knowing which social network to choose. With social media giants and newbies alike constantly competing for the next top spot in the online marketing industry, it can seem like you need to be everywhere to have a reasonable impact (or make any sort of dent in your online sales goal ) But the truth It only takes one to really send you to the top. For us, that's Instagram.

5 Low-Budget Marketing Strategies Every Startup Can Afford

The competition among small businesses is high. So when opening a new business, you'll have a long checklist of must-do tasks. In order to compete effectively, business owners need to be ready to give marketing all it takes. Honestly, no matter how outstanding the product of a particular business is, without getting it into the view of the target customer, the organization will hardly make any profit. Marketing is a core part of any business operation.

Top 5 Passive Marketing Ideas

Marketing is a vital part of any business or personal endeavor, and the right techniques can go a long way in helping you to create a thriving enterprise. And while there are different types of marketing, such as active and passive, we will focus on the latter. Here are 5 passive marketing ideas. 1. Revise Your Email Introduction If your email tagline is boring and out of date, then chances are that recipients are going to dismiss it before reading much into it.

5 Best Vlogging Tips for Youtube Vloggers

Nowadays, we have seen a lot of people doing their own vlogs and everyone has their own reason why. The reason why you are here, is simply because you want to know the things to consider, like the best camera to use when vlogging. Whatever your reason is, you are in the right place to see the best tips on being a Youtube vlogger, either you are a starter or have already done this in the past. These tips should help you out regardless of the number of fans you have, or whatever topic you choose.

7 Helpful Tips for Social Media Managers

It is truly amazing just how much we depend on social media in our everyday life. If we want to learn how to fix a problem on our computer or make something DIY, we go to YouTube. If we want to find a place to eat, we turn to Yelp or Facebook. Moreover, one of the biggest names in this industry Twitter, is no longer even considered to be social media, but a full-scale news medium.

Are You Ready for a Freelancer?

Now that we've established that you're a micropreneur like me, let's address the fact that you do too much. Far too much. It's time to learn to delegate. Take it from me having help can open you up to having more time and energy to focus on the tasks that you and only you need to do. Run your business. Talk to customers. Close sales. So how can you capture this elusive extra time Freelancers.

Great Tips to Boost Your Instagram Sales Funnel

Business or lead generation is not limited to the search engines only. Social media platforms are also the most reliable channels to drive significant business. Instagram is one of the popular social media platforms and has better engagement than any other online social medium. Instagram has a huge user base of 1 billion active users, and many businesses are considering the Instagram sales funnel to sell their products. Instagram allows shoppable posts, from where users can buy directly.

What Can Pop-Up Promotions do for Your Business?

Building a brand that people recognise is always tough for small businesses and start-ups. You can do as much as you like online but without some level of brand awareness, all of your other marketing channels could come to nothing. Print ads, AdWords, Facebook and direct marketing, all of them can be overlooked and even missed completely unless a recognisable name or a logo jumps out at the reader.

Savvy Social Media for Pop-Up Promotions

Pop-up promotions are an increasingly popular marketing tool for small businesses and start-ups, with some even going as far as saying that they are a better way of launching and growing a new business than social media. But when it comes to the battle between social marketing and the real-world, face to face kind there doesn't have to be a loser. Pop-up promotions and social media can work together, and if it's done well the whole can be significantly bigger than the sum of its parts.

[Book Review]: Explosive Growth: Finding Inspiration in Cliff Lerner's Mistakes

When I read the title of Cliff Lerner's book, Explosive Growth A Few Things I Learned While Growing to 100 Million Users and Losing 78 Million, I chuckled to myself. In an era where it seems like every business or marketing book is focused on success, here was an author using his abysmal failure to speak to his audience. I received a complimentary copy of the book to review for you, dear readers.

5 Content Marketing Hacks To Increase Online Visibility And Reach

Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand's online visibility and reach. Developing actionable and authoritative content is one of the best long-term business strategies.

‘What the Coronavirus Crisis Has Taught Me About My Business': 4 Entrepreneurs Weigh In

In the stages of grief we are experiencing from the coronavirus crisis, we've moved past denial. We're now keenly aware of how real this pandemic is, and that it will continue to impact every one of us long-term. We've (hopefully) worked through our anger and depression, although I think there will continue to be challenging emotions for a while. So if we can agree that we're ready to accept what's happening and try to move forward, we'll be better off.

Lead Generation for Small Business Owners During the Coronavirus Outbreak

The novel coronavirus has negatively affected every aspect of our world, especially in the business sector. Small business owners are desperate to find a sense of normalcy and a way to gain access to capital right now to remain solvent. The time calls for us to strive for survival, and this requires us to pivot our operational strategies to accommodate the needs of consumers during this unusual time.

3 Resolutions Every Small Business Owner Should Make

It's a new year, which means it's time to set goals you want to accomplish with your small business. Rather than creating a list you'll forget about by February, I've come up with three resolutions every small business owner should make to reap immediate results so you stay motivated all year. Write down your goals and publicly post them to help you and your team stay focused and committed to making 2015 the best year yet.

Convert Site Traffic into Leads

Let's suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What's the next step Converting your website traffic into leads of course What do you do if people visit your website, but they don't become your customers It's pretty simple. Concentrate your efforts to convert your website traffic into sales leads.

7 Ways to Increase Leads with Webinars

In today's competitive business world, several digital marketing trends are being implemented to generate new leads. However, many of them have a lengthy process and require constant follow up with cold leads, leading to low conversion rates and substantial waste of time and resources. That's why webinars have emerged as one of the most popular lead generation methods in the digital marketing industry.

Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you'll find yourself wading through murky, non-impactful results all on top of wasted resources. Let's face it, content marketing simply isn't easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it.

How to Create a Successful Content Marketing Funnel

Think about your online buying behavior. Do you buy from the first website that you stumble upon Or, do you like to first educate yourself by reading a couple of articles I'm pretty sure you fall into the second category. How can I say that Research proves that 53 of B2B buyers consume three to five pieces of content before they actually contact a seller or make a final purchase decision. The same research found that the amount of time buyers spend on research increased by 37 in 2019.

Excellent Content Marketing Examples That Have Worked for the Manufacturing Industry

Creating a successful content marketing campaign is not easy. But I'm not going to talk about how to do it. There are countless guides, tips and tricks online that will tell you exactly how to create a content that will reach your marketing goals. What I do want to turn your attention to is content marketing in manufacturing. The manufacturing industry is a financial giant that has a lot of untapped potential for marketing.

6 Proven Ways To Get Leads For Your Consulting Business

Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness. If they appear to be bona fide leads, you need to see whether there is sufficient scope for business and whether you have the resources to fulfill their needs.

Start Using Flipboard to Promote Your Content Marketing

As a content marketer, I know how much time and effort we put into creating the right message, using the right medium in order to deliver specific results. But the only way to achieve those results and to get a return on your content marketing is to promote the content, which in turns promotes your brand, products, services, offers, etc. Including Flipboard in their social media marketing mix can be an especially effective way to promote your content.

Five Digital Freebies That Will Help Attract Customers

Giving out promotional items is an excellent way to remind people what your company does and how to get in touch with you when they need the products or services your provide. But while pens, coffee mugs and calendars play a valuable role, why not supplement those tangible freebies with your own expertise and information clients can use in the form of white papers, reports and even webinars Here are five ways to capture the interest of your target audience and give potential customers a reason...

6 Ways to Use Customer Support to Increase Sales

Customer support goes far beyond responding to customer questions. When strategized well, it will boost customer satisfaction, retain customers, and encourage brand advocacy. Above all, it can be a powerful sales tool. Here is how to use customer service to boost sales. 1. Communicate to CustomersModern customers know the internet like the back of their hands. When seeking fast fixes, most of them will not contact your customer support reps.

5 Great Tools to Improve Your Business Knowledge

Knowledge is power, as we all well know. And yet, for many entrepreneurs, once we initially figure out how to run our businesses, we don't reinvest time and energy into knowledge to keep moving forward. That's a shame because learning more skills and tools is what makes us more competitive in a marketplace that never stands still. Here are a few ways you can improve your knowledge. 1.

Quick Guide to the Evaluation Stage of the B2B Content Marketing Funnel

The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the getting to know you part of a relationship. Your potential client has become aware you have something to offer in the first stage and wants to know more. These are your qualified leads. Your prospect is interested but inclined to be skeptical. He will do some investigation into your company to find out if you are who what you say you are.

How the Customer Journey Has Changed in the Last Decade

Only nine years ago, direct mail accounted for more than half of all ad spend in the US. It worked pretty well, generating large amounts of money for direct mail advertisers. And what did it mean for the customer journey Well, first of all, the customers didn't enjoy that journey. They considered it to be rather unpleasant and they even coined the term junk mail to refer to the piles of unsolicited advertising material that was filling up their mailboxes every single day. But not only that.

6 Ways to Establish Yourself as a Thought Leader

Being known as a thought leader in your industry has many perks. First, it opens the door to new opportunities for you, whether that's to speak at a well-known conference or get referrals for people you might want to work with. It can drive traffic to your website. And it's also a fantastic way to attract new business. For me as a business writer, my thought leadership efforts (specifically in guest blogging) are what attracts about 70 of my new clientele.

What Your Content Marketing Machine is Missing Will Hurt You

How often do you crank out content to check a box, adding to the noise we're all trying to get above A well-oiled content marketing machine drives news leads, nurtures them and qualifies them so sales departments can prioritize their prospects, reduce their sales cycle times, and increase sales volume. If you have a content marketing machine, now's the time to refine it so your content produces the right message to the right audience at the right time.

Brand Your Work With Effective Video Marketing Strategy

Video marketing is one of the most effective ways of branding your business if you have not started doing it, then chances are your competitors will outsmart you. Here are some tips that will help you to brand your work with effective video marketing strategy. Dedicate the Resources Great brands use video marketing strategy to keep their clients glued to their products or services. Over 60 of companies globally have pledged to keep on enhancing their video marketing budgets.

What Small Businesses Can Do to Combat Fake News

The fake news phenomenon has taken on an unprecedented role in today's society. We often hear the phrase thrown around amongst our politicians, on our news outlets, and occasionally from our next-door neighbor. But what exactly is fake news To put it simply, it's false news, stories, and sometimes even images meant to elicit a strong emotional response to sway you one way or another.

SEO Vs. SMM: What Makes Your Website More Searchable For Users?

Adjusting your website for Google's search engine algorithms can be a tricky affair. The same can often be said about marketing your products and services on social media platforms such as Facebook, Instagram and LinkedIn. Based on global population, the percentage of internet users is estimated to grow up to 53 by the year 2021. This is a huge potential market which you can tap into if you choose your advertisement tools correctly.

OK! So Google is Forcing my Hand. How Best to Become Mobile Friendly?

We all know that having a business website is necessary if you want to be successful. But having a website that looks good and works well on a computer is not enough. It has to look good and function well on mobile devices. The percentage of internet searches performed on mobile devices is steadily increasing and Google is implementing its next step to make search results useful to mobile device users.

Mobile Website Design and Optimization Tips for Small Businesses

Choose a Web Design Method One of the toughest decisions today's marketers have to make is whether to create a separate version of their website that exclusively caters to mobile websites, or build a single website around the responsive web design concept. Let's take a look at the pros and cons of each method.

9 Instagram Marketing Features That Will Help Marketers Ace the Content Game This Year

Instagram is always adding new features, trying and testing algorithms, and keeping marketers on their toes. Because of the constant algorithm change, it becomes quite daunting for marketers to align their brands with its dynamic features. In recent times, the social media giant has rolled out quite a few new features marketers brace yourselves Right from enabling people to create face filters to tagging a brand's product on their post, Instagram is becoming a force to reckon with.

Eleven Email Marketing Tips

Regular readers of my blog know I love email marketing as a way to establish yourself as an expert and stay on top of the minds of your future customers. I wanted to give you some quick email marketing tips to help you get the most out of email marketing for your business. 1. Send out a newsletter once a month, then a promotional (or announcement) email 15 days later. 2. Send your email Tuesday, Wednesday or Thursday, after 10 am if you're sending to people's work addresses.

Eight Rules of Social Media Customer Service You Can't Afford to Ignore

We're seeing more and more companies using tools like Twitter and Facebook to reach customers and address service issues. I personally am loving this, and have been helped by numerous companies this way (sure beats calling an 800 number). In High Tech, High Touch Customer Service , author Micah Solomon covers eight unbreakable rules of social media customer service. Whether you're currently using social media for customer service or simply considering it, these are worth examining. 1.

Do Not Pause Your Digital Marketing During COVID-19: Accelerate it Instead

To say that the COVID-19 pandemic has thrown a wrench in the works is putting it mildly. Lives, economies of nations, and businesses are in virtual shambles. Given that the lockdown has brought manufacturing, logistics, and marketing activities to a grinding halt and that cash flow has dried up, it is understandable if businesses put activities like digital marketing during COVID-19 on hold. This, as Schwarzenegger is so fond of saying, is a Big Mistake. It's like a bear market situation.

Combining SEO, SMM, and Adwords to Make a Success of Your Business

Promoting a business online is a multifaceted one these days. It is no longer enough just to do search engine optimization (SEO), social media marketing, and paid advertisements using Google Adwords. You need to do all of them in concert to make a success of your business without breaking the bank. However, establishing a symbiotic relationship with these three facets of online marketing is not always easy. Here are some issues you will encounter.

8 Steps for an Effective Social Media Marketing Plan

Social media is the most widely used marketing channel of today. This makes it vital, but its effectiveness still depends on how well you execute your social media marketing plan. Creating this plan can take a lot of time if you want to do it properly. We've come up with eight must-do steps that will facilitate this challenge and help you get the brand out there. 1. Find Out Where You AreBefore you do anything about your social media strategy, find out where you are.

5 Tools to Make Instagram Marketing Easier Than Ever Before

Do you need the better marketing tools on Instagram Most of the marketers have used Instagram as it provides the right kind of tools for helping them. Why Instagram The platform of Instagram is the fast growing picture and video sharing social network, having 700 million active users. Google Trends exhibit the large mass of searches on the Instagram which makes it a renowned network for marketing purposes.

5 Easy Ways Entrepreneurs Can PR Their Personal Brands

In the rich digital world we inhabit today, there are few things that a dedicated and ambitious entrepreneur can't achieve on their own you can sell online without any support, network with anyone you can reach without any introductions, educate yourself however you like with no formal course, and (of course) establish a substantial following through their own initiative. In times gone past, PR was seen as a third-party service.

What Do You Want To Be Remembered For In Your Business?

Recently, I attended a local networking event, and we had a speed networking element where we'd walk up to another attendee and ask a scripted question. Rather than the easy what do you do -type softball questions, we had to ask much more thought-provoking questions, like What do you want to be remembered for Immediately, I bristled when this question came up. I didn't need to change the world with my content marketing firm I didn't need to be remembered for anything.

Video Marketing: How a Professional Service Works

In these times, more and more consumers are performing video search, and YouTube is generally considered to be the world's second biggest search engine. Hence, for any brand looking to ensure relevance and longevity , online video content is a must. In fact, it should be an absolutely integral part of any good overall marketing strategy . However, despite all this, a surprisingly low proportion of businesses have video content available.

Using LinkedIn Groups to Brand Yourself

If you're actively looking for ways to brand yourself using social media, LinkedIn is a great tool to add to your armory. In general, it serves as your public resume, with your job experience, testimonials and other social widgets being available for viewing by anyone interested in looking at your profile. But Groups are a whole other level of branding to consider. LinkedIn offers members the chance to join different groups to connect to other likeminded folks.

Twitter Glossary: Just What The Heck is a Twaunt?

There are a bajillion new words surrounding Twitter being invented every day, so I don't pretend this list is complete. If you have other terms, please leave them in the comments DM Direct message. Sending a direct message means only the recipient will get it. If using TweetDeck, type D username to get to work (trust me did it wrong and put my phone out to 2,000 people ) Follow When you find a Twitter user you want to keep up with, you follow them. All their tweets will appear on your page.

The Difference Between Hiring a Writer and Hiring a Content Strategist

I was talking to a potential new client the other day, and he told me they had tons of writers. So why was he looking to hire Egg We don't have anyone who really gets our client. That's what we need you for. His writers, it seemed, did their jobs. They wrote what they were assigned. But what the company needed was a content strategist. You see, writers are a dime a dozen (and I truly hate to be able to say that), but professionals who can go one step further are rare.

How to Sell More Event Tickets with Email Marketing

I recently started a second business that is on the other end of the spectrum from Egg it's a creative workshop business. Each month, you can find me hosting a succulent arrangement event at my favorite bar or guiding an intimate group of folks in a collage project at the local coffee shop. Luckily, I know a thing or two about marketing, so I'm using my knowledge to get people to sign up for my workshops.

How to Keep Your Business Partnership From Imploding

Originally published on AllBusiness.com Running a business on your own, especially if you're a first-time entrepreneur, can be daunting. There's so much to do . . . so many mistakes to be made . . . So it's understandable that you'd consider having a partner to share the decision-making and the risk. I felt the same way. After running my content marketing firm on my own for 13 years, I decided to start a second business with a good friend.

How to Develop a Content Marketing Strategy for a Small Business Part

Whether you're a small business owner keen to make the most of digital opportunities, or a marketing manager at an SME tasked with getting the business's online presence off the ground, the words content marketing can sound like one of the many marketing buzzwords now floating around in cyberspace.

Fellow Female Entrepreneurs: It's Partly Our Own Fault That Male Entrepreneurs Earn More

We hear a lot in the media about the wage gap female employees experience in the workplace, but something that didn't occur to me was that there is a similar divide for female entrepreneurs. If we can set our own prices, why aren't we making more money Look, we can point the finger in a million directions. We have to charge less to get our foot in the door. We're not taken as seriously as men. Men are just more aggressive when it comes to charging more.

What Kind of Entrepreneur Energy Are You Bringing?

You might not put much thought into the energy you bring to your business, but it's worth reflecting on. Your entrepreneur energy how you feel about your business and your customers, and how you express that energy into the world has a direct impact on the success of your business. That energy attracts and repels things in your company. You've heard the saying, like attracts like. If you're feeling negative, you'll draw more bad stuff.

Become an Email Marketing Expert

Tomorrow I am giving a presentation on email marketing, so I thought I'd share my notes with you here. Also, I just got a link to this blog post 100+ Tools & Tutorials to Optimize Your Email Marketing Campaigns. It's an amazingly in-depth list of tools and resources that will help you improve your email campaigns. Emails sent to your contacts should be informative and useful, not blatant, advertisements.

4 Things You Shouldn't Ignore When Creating Content in Your Word Press Blog

If you're creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it there's a lot there, and most of it can seem overly technical. But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines. I use and highly recommend the Yoast SEO plugin, so I use the terms that the plugin uses.

How to Perform a Content Marketing Analysis

How to Perform a Content Marketing AnalysisRecently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for many businesses because of COVID-19, this is the perfect time for you to do your own analysis.

Avoid These 9 Digital Marketing Mistakes

People always talk about what you should do to make your digital marketing strategies a success, but you don't often hear about what you shouldn't do. The truth is that most of the must-include elements of any successful. marketing plan were more than likely born out of errors and mishaps that happened along the way.

9 Great Tips to Improve LinkedIn Leads

As the social media craze continues to grow every day, businesses and individuals are finding innovative and novel ways of driving awareness and generating leads through exploiting the available social media platforms. If a business or an individual is looking to gain more leads in the market, they are missing out if they are not capitalizing on LinkedIn. LinkedIn is, irrefutably, the largest online professional network in the world with about 450 million users.

6 Things That Make Shopify API Integration Solution a Must for Ecommerce Businesses

Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.

5 Things Anthony Bourdain Taught Me About Entrepreneurship

My heart is heavy after hearing that Anthony Bourdain, a man that inspired so many of us to eat better, travel well, and, in general, live life on our own terms, has left us. His impact resonates with millions of people (check out Twitter to see just a drop in the bucket of the respects paid). To tip my hat to the man who truly gave me a thirst for traveling beyond the tourist version of a country, I wanted to share a few things he had to teach us all about entrepreneurship. 1.

5 Misconceptions That Will Hurt Your Digital Marketing Campaign

Marketers should know this because they are, after all, in the business of promotion. In that context, hype is something marketers will work hard to create, foster, and spread. But not all hype is good. Every once in a while, the marketing industry gets taken over by an overblown piece of information that often turns out to be completely false. The marketers who manage to see through the hype might have a chance to avoid it.

[Book Review] The Ultimate Guide to Content Marketing & Digital PR

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they're published. It's hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books for example, The Ultimate Guide to Content Marketing & Digital PR by Luke Nicholson, Charlie Marchant, and Tim Kitchen provide long-lasting value by focusing on strategy and tactics rather than the latest and greatest trends in marketing.

Top 4 Customer Retention Strategies for an eCommerce Store

The ultimate goal of any business is to make its customers happy because customers are the ones that keep the business going and bring in the revenue. While attracting new clients, business owners also have to keep an eye on existing customers and develop a smart strategy for customer retention. It is a well-known fact that attracting a new customer costs 5 times more than retaining an existing one.

The Importance of Choosing the Right Domain Name for Your Business

Once you decide to start your own business, you realize that this single decision calls for making a whole slew of other, closely-related decisions, as well. Even as an expert in your field of work, you cannot merely set out on your own online and expect people will just find you out of the blue or recognize your relevance among so many other competing businesses in your sphere.

Instagram vs. Reality: How to Deliver a Product That Matches Client Expectations

Selling online is an opportunity for you to minimize costs, expand quickly, and literally make money in your sleep. And when you're ready to dive into the world of ecommerce, Instagram can be a big part of your success and even one of your online sales channels thanks to Instagram Shops but it can also harm your brand if you're not careful. Instagram is a platform where all too many brands overpromise and under-deliver.

The Top Social Media Tools and Why You Need Them [Infographic]

If you're a business with an online presence (and you certainly should be these days ), chances are you've taken advantage of social media tools at one stage or another. If you haven't, you certainly should. Social media tools help to streamline your digital processes and keep your business front of mind for your consumers. Social media is all about connecting, so it only makes sense that social media tools focus on better connecting businesses with their clients.

Why Businesses Should Utilize Native Advertising on Instagram

Social media is the future of digital commerce. A whopping 79 of users have discovered new products through platforms like Instagram, and the number of unique users on social networks continues to climb. This makes social channels a prime target if you're looking to advertise your business and bring in new customers, but there's a rub. When it comes to social media and advertising, Millennials and Gen Z are savvy.

Marketing Eggspert Round-Up: SEO, LinkedIn, Content Marketing & More

In this month's Marketing Eggspert round-up we include posts on SEO, LinkedIn, content marketing, small business, marketing online, blog traffic, marketing using Wikipedia, social media and lots more. The Essential Element for Marketing Your Business Online As competition for peoples' attention rises and people increasingly spend more time online instead of focusing on more traditional media channels, different methods of marketing are becoming more effective.

How to Identify and then fill Content Gaps in Your Niche

The saying goes that content is king', and all cheesy clich s aside, for an online business it's undeniably true. Content comes into every single aspect of owning and running a website from your basic web page, to your blog section, your content marketing strategy, your product or service descriptions and even the content you choose for your paid advertisements Whether you're a trained writer, a product person through and through or a social media wizard, novice or newbie, to succeed online...

How Long Should a Blog Post Be Before You Annoy Your Reader?

One of the top questions I get asked by prospective clients is how long should a blog post be It's a fair question and one that will never have a concrete answer, simply because content marketing experts keep changing their mind as marketing trends change. Neil Patel, who tends to set the bar for the content marketing industry, currently says content between 1,500 and over 2,000 words (depending on the industry) hits the mark.

What 15 Years of Being an Entrepreneur Has Taught Me

Egg Marketing's 15th birthday slipped right past me in June. Today is my son's 17th birthday, which reminded me. I look back on that year in awe I had two babies, one in diapers and one online. It was a lot to manage, but somehow, both have grown and thrived. I just reviewed some of the past lessons learned posts I've written, and while they all still ring true, I have even more wisdom to pass on to you about being an entrepreneur 1.

3 Ways to Be More Authentic and Successful in Your Business

This was originally published on AllBusiness. There's something to be said about authenticity in business. Vulnerability. Imperfection. It allows us to show up as ourselves, not the cardboard cutouts we think others want to do business with. The result A much more enriching and personable work experience and an irresistible magnetism that attracts new business.

6 Essentials for Small Business Success

Maintaining an independent venture can now and then feel like a juggling demonstration. Regardless of the extent of your group, you require all the assistance you can get the opportunity to run deals, advertising, operations, fund and HR. Also, this is simply to keep business as usual. In what manner can an entrepreneur discover an opportunity to develop their business with this action going on Having the correct innovation set up can help answer that inquiry.

5 Tips On How To Omit Content Pollution on Your Blog

Do you remember the last blog post you've read What was the content there like Was it informative or dull, compelling or boring, clearly structured or chaotically arranged If it was engaging or jaw-dropping, that's the right content. You probably followed it smoothly, naturally, without any effort. But if it was just a cluttered mix of words that didn't make any sense and left you thinking What have I just read that's content pollution, which is bad.

V5 Things You Should Be Outsourcing Right Now

As a small business person, your time is precious and should be spent adding value to your company rather than doing menial tasks. To help keep you focused on only those activities that matter most to your bottom line, let's look at some things you should be outsourcing right now.

5 Reasons Your SEO Efforts Are Not Driving Results

SEO is an integral part of a marketing campaign which works to provide visibility to a website in organic search results. The importance of SEO can be gauged by the fact that 70 of the links clicked by the users on SERPs are organic links propelled to the top of the rankings by powerful SEO. In addition, 75 of the users never go further than the first page of the search results.

6 Ways to Market Your Business Online

Nowadays, nearly every business maintains an online presence by having a website. However, the truth of the matter is that merely having a website is no longer enough to draw the attention of prospective customers out there. A decade ago it was easier to be found on the World Wide Web. Today you must have the technical know-how of the menagerie of ranking factors in order for your site to show up in online searches.

Marketing Eggspert Round-Up: Mobile Marketing

This week's Marketing Eggspert round up concentrates on Mobile Marketing you just know it's here to stay. This collation of posts include mobile and web apps, mobile marketing strategies, best practices to use, 2018 trends, mistakes to avoid and lots more. 3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy In this blog, we will discuss three ways mobile and web apps are essential components for an omnichannel marketing strategy.

Event Marketing on a Shoestring

Whether your small business sells goods or services, marketing events can be an ideal way to get in front of your audience because you literally get in front of your audience. Marketing events can encompass a variety of events from trade shows to roundtables to cocktails, meaning any business with any budget can pursue event marketing, even on a shoestring. The Open House Don't underestimate the power of relationships.

Ten Important Facts That You Should Know About Facebook Marketing Tips

With the dawn of social media websites, new possibilities have opened up for many. Setting up a new business was once cumbersome work which required a number of long and strenuous steps. With the advent of online stores, it has become much easier to set up a virtual store and start earning real money Today, Facebook is the most popular social media website for running a small or medium business. According to a survey, 30 million businesses have their stores on Facebook.

How Will High-Level Writing Skills Help in Marketing

Have you ever thought about why many well-known companies succeed Is the hard work of specialists, thousands of dollars invested, and a lot of luck, things that define the future of a company The answer to this question is not that far-fetched. Actually, a good advertisement well-executed can make any business successful. You only need to know what can present you in a good light before your targeted audience.

5 Practical Time Management Hacks Every SEO Marketer Should Master

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time. Distractions are everywhere regardless if you're office based or remote based.

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for boosting your eCommerce business. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve. Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable.

Best Email Marketing Practices: 5 Key Thumb Rules

As we all know, despite a plethora of innovative channels available for brands, email is still one of the most effective cross-channel marketing strategies to reach and communicate with your customers from the business point of view. Let's share some of the best email marketing practices that marketers worldwide should use (right from figuring out what to write in your emails to whom to send) to optimize their campaign results.

The Cornerstones and Parameters of Social Media Marketing

All the top businesses and brands that we come across today were unknown once. They all had to carry out social media marketing along with other online marketing strategies to become well-known in their field. Social media helps businesses with global market penetration, brand awareness as well as manage customer relationship apart from providing other benefits. Today most of the businesses have an official page on Twitter or Facebook to connect with people.

3 Ways Mobile and Web Apps are Essential Components for Omnichannel Marketing Strategy

Over the past many years mobile and web applications usage has skyrocketed. People these days are using their smartphones and tablets to browse the internet and do other things by only using these devices. Moreover, technology in mobile is growing more sophisticated and functional with no sign of letting it go. According to the recent research by Deloitte, it was found that Americans check their smartphones up to 8 billion times in a day.

5 Important Online Marketing Strategies Every Entrepreneur Must Have

Even if it all sounds new and innovative, the Internet era doesn't bring radically new ideas to the table, it just adapts to the new communication channels that we use and that's why you should not be intimidated as a young entrepreneur by online marketing embrace it and use it to your advantage.

What Does ‘Customer Experience Management' Mean To You?

There have been many evolving definitions of customer experience management.' Are you sure you have the right one Is customer experience just about the quality of digital engagement and interactions with customers Or is it also about the engagement practices involved in the buying cycle Or is it how well businesses solve customer issues and concerns No surprise, it is all of them.

Social Media Transgressions: The Whole World is Watching

On a balmy August night in 1968, police and national guardsmen bore down on anti-war protestors outside the Chicago Hilton Hotel during the Democratic National Convention. As the young protesters were mercilessly beaten and tossed into paddy wagons, a chant rose from the crowd and was carried throughout the city and across television airwaves The whole world is watching. The whole world is watching. The whole world is watching.

Top 5 Tools Every Blogger Needs

Running a blog can be a pretty challenging prospect. There are a lot of things to think about apart from writing the article itself. There's the outreach, the functionality of your website, marketing on social media and so on. It takes a lot of time and patience to get the hang of all of this, and it can be really frustrating at first, when all you want is to be able to create the perfect blog post and be done with it.

Make Your Next Fundraising Event a Success

Combining old and new forms of advertising and marketing efforts to promote your local fundraising event will set it up for success. With well-rounded, varied strategies, it shows you care about your community and the event you're promoting. Make it a great gathering that everyone will want to come to by following a few simple tips.

How To Write A Great Resume For A Marketing Position

Isn't it ironic that there are people who aspire for a marketing career a job that entails promoting a product's selling points, cannot even promote their selling points Maybe it's a case of having biases, fears and self- limiting beliefs. But if the proof of the pie is in the eating, then marketers need to learn how to write a great resume to land that key marketing position.

Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low.

7 Almost-Effortless Ways to Engage with Mobile Marketing Automation

There are a lot of great ways to boost your mobile marketing, but if you're short on time or personnel or if you just want to work smarter, not harder the very best thing you can do is learn a little more about mobile marketing automation. Not only does MMA software free you up to do some super important tasks only you can do, it also gives you more ways to engage with and learn from your audience.

Why SEO and Content Marketing Go Hand-in-Hand

SEO and content marketing continue to make changes in the world of digital marketing. According to the claims of many digital marketing companies, content marketing probably will replace SEO. However, it will hardly happen, as both strategies are important in the world of digital marketing. Instead of replacing one another, they can work together towards the same goals.

How Will Small Businesses Market Themselves ?

The Internet has leveled the playing field for small businesses in many ways, including allowing them to advertise their wares across a nation and across the world via their websites. As more marketing has gone digital and started taking advantage of technologies that are essentially free (e.g., blogs, social media) small business are finding that they are now more able than ever to compete with the big guns in their field.

The Ultimate Guide to Micro-Influencers [Gifographic]

Businesses are racing against each other to win the trust of consumers. Due to this, any promotional efforts such as advertisements and sponsorships are focusing more on authenticity. This greater focus is exactly why you need to work with micro-influencers. Despite a smaller reach, these influencers are more effective at engaging, and winning the trust of your target audience.

5 Simple Marketing Tips for Small Businesses

It's easy to want to go all out when marketing your small business. The bigger, the better, in terms of launching your small business with an awesome start from advertising, right Wrong. Going too big, too fast, and too expensive in the beginning is a sure way to make your small business fail. Instead, focus on the small, simple and even free ways to market a business. Utilize tools that cost little to no money to get your business noticed without spending beyond your means. 1.

10 Things You Learned in Kindergarten That'll Help You With Social Media

In our formative years, we form the blueprint for everything we come to know about social behavior. How to make friends, the importance of manners, playing nicely and embracing our unique creativity are all skills that we are encouraged to develop and pursue and they serve us well in later life, both online and offline. Here are 10 lessons taught at kindergarten that we should all be sure to remember when working with social media. 1.

Guide on How to Hire Freelancers for Your Small Business

Our idea of the office environment is quickly changing. Virtual offices won't replace the traditional brick and mortar work environments anytime soon, but communication has become so fast and dependable that a business can exist with employees located anywhere in the world. Small businesses and tech start-ups, for instance, thrive on the outsourced and freelance talent. What are the benefits of hiring a freelancer Finding creative talent is no longer relegated to geographic location.

The Ultimate Guide to Measuring ROI in Social Media

Do you know how your social media is helping your brand Are you aware of how Twitter and Facebook are directly impacting your brand's awareness Businesses want to know the accountability' of their social media strategy and the return of investment they seek to make. Yet, there isn't a single-cut answer to achieving the impact social media directly has. Social media is similar to traditional marketing efforts.

Attributes for SEO Success

It seems there is a wealth of information on offer for small businesses to take advantage of, whether it be the expertise of an SEO agency, the in-depth data of Google Analytics or one of many third-party management systems. However, so much information can be overbearing, confusing and lead to hours wasted on trying to decipher what is important, what is not and ultimately what the next stage of an SEO campaign should be.

9 Steps to Achieving an Amazing Mobile User Experience & Avoiding SEO Demotion

In 2015 the Google mobilegeddon was a hot topic for SEOs who were positive that Google's changing mobile ranking algorithm would see major demotions for unprepared websites. Despite the initial update going out in April 2015, the fun is still not over we saw a new Google mobile friendly update in 2016, and we're constantly learning more about Google's plans for mobile search.

7 Tips To Boost Your Business's Engagement On Social Media

Like many businesses, you're using social media as an effective marketing platform. Right now, you're doing ok, but you could have better engagement with your audience. This guide will show you how to get the most out of every post you make online, and really boost your engagement. Give them a try and see just how much it improves. 1. Track your progress When you're writing blogs or other content for your website, you'll take the time to sit and examine the data behind it.

3 Fail Proof Ways to Nurture Leads

The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.

Business Blogging: Essential or Expendable?

A business blog should be an integral part of every business's content marketing strategy. A good blog may seem like a lot of effort, and truth be told, it is. A good' blog requires time and dedication. Between creating quality content, building a following of readers, driving traffic, monitoring, promoting, and engaging It can feel like a full time job.

The Giant Small Business Mistakes Post

As a business owner, I find it just as instructive to learn from other entrepreneurs' mistakes as I do learning from tips and tricks. To that end, I wanted to put together a roundup of posts dealing with exactly that mistakes others have made that can help you avoid them and succeed with your business. Let's dive in. What NOT to Do When Starting a BusinessLet's start our giant list with the common mistakes people make when first starting a business. My post over on CorpNet.

No Monologues: 7 Smart Ways To Make Your Business Tweets More Conversational

While social media can be a great tool to market your business, it's easy to get stuck into a monologue. You are tweeting constantly, but it feels like every tweet falls into a void no replies come back from the other side and nobody gets involved in an engaging dialogue. If this has happened to you, it's time to rethink your social media strategy and stop overwhelming your audience with tweets that lead to no engagement.

[Infographic] How People See Your Website

No one can argue that more and more businesses, both big and small, are relying more and more on their website to bring them money. They may use their website for purely promotional purposes or they may actually use their website to convert and have potential customers or clients use their website to do business with them. In any case, it is important to know what the visitors look at so that we are able to design a website that will appeal to the most people.

Your Guide to Business Blogging

No matter where you are in your blogging journey, whether you're only now considering whether you should blog or you've been blogging for a while and need fresh ideas, this post will serve as your guide to help you move it forward. First, Why Blogging Rocks If you're not blogging yet, why is that Do you think it's more trouble than it's worth Not so. In fact, 46 of people read blogs, most reading 5-10 blogs. One of those blogs could be yours, and could help potential customers find you.

5 Key Strategies to Write Clickable Content for Every Social Network

For instance, according to the Business Insider information, people spend around 50 minutes daily on Facebook. They scroll through their newsfeed and regularly check what their friends and people they know are involved in. That is why more and more businesses have moved to the social media to find their potential customers and nurture them into loyal clients. Clickable content is the way to do it.

Instagram Marketing For Small Businesses: A Beginner's Guide

Instagram's most redeeming factor is the high visual appeal it offers. There are millions of beautiful images uploaded every day a majority of these images attract quality engagement with followers. While individuals count for a majority of Instagram accounts, businesses have also used the platform to leave a mark on their target audience. National Geographic, Coca-Cola, Lorna Jane, Absolut, and Staples are some of the popular brands making their presence felt on Instagram.

How You Can Be More Like The 3 Best Sound Cloud Podcasts?

SoundCloud is fast becoming one of the go-to platforms for hosting all sorts of sounds, and one of the fastest-growing varieties of sounds is podcasts. Many people are turning to SoundCloud to host their podcasts because of its exceptional interconnectivity with social media, and for the fact that it is a social media platform itself. As is the way with most things in life, looking to those who are successful is a way to build strategies towards your own success.

How To Do Your Own Online Marketing

Whether you own a Brick & Mortar' or you're an online nomad, there are so many advantages to online marketing. Kicking out old sales tactics and going to where all the attention is now The Internet. We are a couple of months into the new year so my team has been able to forecast how the year's online marketing will behave which means we have also put together a simple strategy for you DIYers out there I strongly believe ANY small business employing these techniques can be successful.

What Makes a Great Freelancer: Hiring Tips for New Business Owners

There comes a point with running a business when you're going to need some assistance in accomplishing tasks. Whether you're a one-man show who has an increased workload or you have a small team but they don't possess the skillset you need to complete the job at hand, great freelancers are an economically wise solution to the problem. What are Freelancers A freelancer is a self-employed individual who offers services to businesses.

How to Match the Branding of Your Website with Your New eBook

Have you just written an excellent and original eBook Congratulations Now it's time for the next stage getting your eBook to sell. It won't be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand. One of the best ways you can promote your new eBook is to use your own personalized website. If you already have a website, it may need a few tweaks or a full-scale renovation to successfully market and sell your book.

Things to Learn from these 3 Highly Effective Social Media Campaigns

That social media marketing is essential for businesses is like saying that eggs are essential for making an omelet (pun unintended ). Having realized their indispensability for businesses to reach, and engage with, their audiences, social media sites have made marketing more challenging. This is to protect their users from unnatural promotions and salesy content. Businesses have to now overcome these hurdles and be more creative and innovative to reach their audiences.

How to Leverage Content Marketing to Boost Your Business - Part Two

This is the second installment of a two-part series. See the first part here Content Marketing to Boost Your Business which covers planning and creating good content. Content Delivery Publishing your content is simply not enough. If you want to make sure you're reaching your target audience, you will have to do a little more to get their attention on a regular basis. Making a conspicuous (and easy to use) email opt-in form for your site or blog is one way of doing this.

4 Reasons That Will Make You Understand Why Instagram Is The Best Marketing Platform

The route of marketing and advertising is pointing towards profound visual and social trade. With that in mind, Instagram is leading in this movement, making the said app as the best social media platform to advertise your products and services. This platform in social media holds an enormous amount of opportunities when it comes to digital marketing through their ads and tools. Instagram is proving that they're a must-have in any digital marketing and social media strategy.

Which is the Best Ecommerce Platform for Developing Websites?

There are a number of choices available if businesses are considering selling their products using a website. Starting an eCommerce website is one of the quick and good options for businesses who want to start selling their products online. However, it looks easy to start an online website for selling products, but it has increasingly become more important and difficult to select a good eCommerce platform.

Advertising In The Digital Age: Social Media Marketing Tips For Small Businesses

There's absolutely no reason why you shouldn't belong to some form of social media platform in order to build a community and drive traffic to your website which is exactly the whole point behind social media platforms. For small business owners, who may not have the budget to employ the expertise of a digital marketing agency, it's always a great idea to have a few key social media marketing tips up their sleeves specifically for advertising purposes.

Using Facebook Advertising as a Valuable Tool for Improved Results [Infographic]

Of all social media platforms, which other than Facebook is more apt to be crowned king With active users surpassing any other social media platform out there, choosing not to implement it in your social media marketing strategy can be a painful experience you will never forget. Although Google AdWords is popular for getting awareness almost immediately, Facebook advertising gives you all that, and more.

10 Do's And Don'ts Of Conducting Employee Background Checks For Marketing Professionals

As a marketing professional, your business relies on influencing consumer behavior and providing high-level guidance to your clients. To maintain credibility, it's imperative that you hire dedicated, honest employees with the right skills and credentials. Employee background checks are vital for verifying important information about prospective team members and for maximizing your chances of success.

5 Social Media Mistakes Businesses Should Avoid Making

It seems as though no company, business, or organization hasn't attempted to market itself effectively using social media. As a business owner, you should look at social media marketing as a technique associated with most successful ventures. However, since this platform serves as one of the best ways to reach today's customers, it can be very costly. Therefore, avoid blindly deploying social media tactics without first thinking through your business goals.

8 Social Media Tricks for Driving Customer Traffic Straight To Your eCommerce Site

New businesses struggle to find the right channels to market their businesses. With a little too many channels available, it is perhaps a bit difficult to ensure which channel is the most promising one or delivers results as required. Nowadays, most of the small businesses are relying on social media marketing and prefer it over other mediums of marketing.

How Small Businesses are Shifting to Coronavirus Marketing

The emergence of the novel coronavirus came as a blow to many businesses. In many cases, small businesses were the most affected as they did not have the structure or resources to comfortably handle the pandemic. However, some adaptable entrepreneurs took the opportunity to strengthen their online presence through digital marketing, coming up with a new strategy that we might call coronavirus marketing.

New Technologies for Advanced Content Marketing

Today's consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn't notice most of the ads they encounter they can't. If they did, they'd probably start to question their sanity. Because there are more ads than ever before, it's even more difficult to cut through the noise to reach your target customer. You already know that content marketing is one of the ways you can do just that.

Small Business Burnout? Use This Time to Rest, Rejuvenate, and Reframe Your Business Strategy

It's been a hell of a year, hasn't it Between the pandemic and politics not to mention the day-to-day stressors the average small business has it's been challenging to keep our heads above water, let alone think about the future. I think I'm not the only one who's experienced a bit of burnout this year, am I right But as things slow down a bit around this holiday season, I invite you to do three things rest, reframe, and rejuvenate. Trust me, both you and your business will be better for it.

How to Crack Instagram Influencer Marketing in Ecommerce

The digital marketing landscape is changing dynamically. To stay ahead of your competition, you need to keep up with this constantly shifting landscape. Instagram influencer marketing is one of the strategies that can help you stay at the top of your marketing game. Instagram is the preferred choice among marketers because it boasts a higher engagement rate. A 2017 study found that Instagram's engagement rate is 70 higher than that of Facebook.

How to Make Your Mobile Marketing Strategy Grow Big: 10 Awesome Tips

For marketers, nothing is more important than staying competitive and for this, they need to fine tune their mobile marketing strategies from time to time. A recent study by Forrester Research unveiled some surprising truths in this respect. As per the report, marketers all over the globe are using mobile marketing techniques in a way that is having a depreciating effect on the user experience of the mobile users.

Using Google Analytics to Plan Your Future Content

One of the most powerful tools in your arsenal for developing a world class website is Google Analytics. In real time you are able to monitor a wide range of stats that can help you make your site more successful. By analyzing the way visitors interact with your content, you can devise a plan for future pieces that could engage others in a similar fashion. Here is a list of some of the important metrics you can leverage in Google Analytics 1.

Humanize Your Company With the Power of Storytelling

I hate how grown-up we've all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It's a conundrum. Recently, I was visiting the Team page of a company called Nav. Rather than having the typical stiff suit-and-tie employee headshots, each staffer is superimposed into a funny photo, often as a character from a popular movie.

Keyword Research Right Now: Where to Go

There's a well-loved myth out there that if you write extremely well, that's all you need to rank high on Google. Although it's true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you're writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research. Without question, there are a wealth of keyword research tools available to you.

Is Your Website Safe from Search Engine Updates?

If you operate a website, you know how detrimental search engine traffic is. It's the glue that holds everything together, helping you bring in a stream of targeted visitors day after day. The only problem, however, is that you often have to be on your toes, as your endless flow of traffic can be easily stopped overnight all from a small algorithm change.

Is Dan Kennedy Missing the Mark with His Outdated Marketing Strategy?

I've been hearing about Dan Kennedy, one of the most respected copywriters in history, for years, but I never picked up the gauntlet and explored him until recently. A potential client mentioned him, and I thought, wow, I haven't heard that name in a while. Clearly he's still helping people. I should check him out. So I visited his website. He's now branding himself as the Glazer Kennedy Insiders Circle, and offers a subscription service for people who want to sell through copy.

6 Ways to Run Successful Instagram Giveaway Campaigns

Launching Instagram giveaway campaigns can help put your brand front and center, grab users' attention, generate leads, and improve your sales funnel. They can also increase the chances of your target audience engaging with your brand and spreading the word about it. But what's the best way to run an Instagram giveaway campaign that surpasses your expectations In this post, we'll look at different strategies you can employ to ensure that your giveaway campaign becomes a success.

12 Instagram Features That You Need To Make The Best Use Of

Instagram has more than 500 million active monthly users and is a popular choice for businesses to reach their audiences. With a wide range of Instagram features, this social media tool serves as the best virtual platform providing new opportunities for both users and brands. Instagram offers various possibilities for personal and brand accounts to engage with their audience. To take advantage of these opportunities, the first thing you need to do is make sure you are ahead of the curve.

How to Develop an Instagram Marketing Strategy for Your Ecommerce Website

Developing an Instagram marketing strategy for your ecommerce website may seem daunting. However, all you need to create a solid strategy is to keep your business goals and target audience in mind and follow the right process. In this post, I've outlined a simple, step-by-step process to use Instagram to grow your ecommerce business and boost sales. 1. Identify Your Goals and Target AudienceFirst, identify why you need an Instagram account.

How Guest Blogging Works: Real World Examples

I've written before about the benefits of guest blogging for other blogs that target your industry. It can be a powerful tool if you target decently popular sites that your audience visits frequently. You provide useful content, and they can click that link to your site in your author bio. At Egg, we've been offering more of this service, and I wanted to share some of our successes.

The Entrepreneur Edge: Learn from People Who are Smarter Than You

I'm one of those know-it-all people you love to hate. I've felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I've been in the industry for 15 years But I've learned to set my ego aside in this matter, and as a result, I feel like I've achieved what I'd like to call the entrepreneur edge. What's the secret Being open to learning from people who are smarter than you.

5 Ways to Use Snapchat for Your Business . No Matter What Industry You're In

Radio and TV ads are a thing of the past. Millions of people have Internet access through their laptops, phones, or cyber cafes. In fact, we are truly living in the digital age right now. Facebook, Instagram, and Twitter have peaked in the past few years as social media platforms. As a result, marketers have left no stone unturned to promote their businesses on these platforms over the last few years. They have almost become saturated for this reason.

4 Unique Marketing Tactics that Lead Your Business to Victory

Marketing your business may be challenging and time consuming. However, taking time to meet with your fellow employees about tactics and execution is well worth the invested time. The most successful industry leaders know where their strengths lie and they play to them. They plan and organize their strategy before implementing it. Using the four simple marketing techniques below will build your business and increase your sales. 1.

3 Tools You Need to Use to Market Your Business

It's not just about social media and writing blog content anymore. If you're not using the latest tools to market your business (and your clients' companies), then you are missing big opportunities. Let's look at three online tools that can help brand your company in new realms. 1.Storify Content curation is one of the biggest trends in marketing because it's a great way to brand your business as an expert in a given field.

Tips for Successful Community Building on Twitter for Your Brand

Twitter was launched in 2006 and despite being considered by several big companies as one of the top social media networks, many companies still do not understand how they can successfully monetize it. Some understand that it's important to have a Twitter profile, and to generate engagement from your followers, but most do not have a successful strategy to achieve that goal. Share what people want to read This may seem obvious, but many treat Twitter as a place to just promote their own agenda.

Partnering up with Influencers Sounds Great; The Key is to Identifying Your Audience

No matter what you're trying to sell, be it an SAAS-based product, eCommerce goods, or B2B services, you will have to work on getting a high engagement rate on your content. We'll have to agree that the use of some traditional marketing strategies is declining. Long gone are the days when capturing the people's attention was as easy as displaying a brightly colored commercial or posting a cheesy billboard up on the side of the local highway.

3 Powerful Video Marketing Approaches for SMEs

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won't be disappearing anytime soon. According to an infographic presented by Hyperfine Media 90 of users say videos help in making a product purchase decision 92 of users viewing video on mobile will share them 87 of digital marketers use video marketing Click-throughs...

Best Email Design Trends for Digital Marketing Success

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it. In order to appreciate the new design trends that the rest of 2017 will see, lets first take a look at what made a splash in 2016 which is now fuelling new insights and options for designing successful email marketing strategies.

How Small Businesses are Failing with their Facebook Ads

With 2.2 billion active users, it makes sense for marketers and businesses of every stripe to leverage Facebook Ads to turbocharge their leads and sales pipeline. And with Facebook earning 27 billion in revenue, the social media giant is not just the biggest revenue spinner for Facebook but other businesses too. All said and done the fact is the majority of the small businesses 62 according to Weebly are unable to meet their targets with Facebook ads.

6 Facebook Marketing Tricks to Avoid That Will Only Waste Your Time

Facebook has been the top-most rated social media in product marketing today. Product branding and advertisements are done through posting contents that showcase and flaunt the products information. There are many strategies and tricks available to all Facebook marketers everywhere, but there are also a lot of common misconceptions and mistakes they should avoid. These are the top 6 Facebook marketing tricks every social media marketer should avoid. 1.

The 80/20 Rule: How To Do 20% To Get 80% Of Results In Local SEO

There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape. Search engine optimisation should be at the forefront of businesses marketing strategy and in today's interconnected world there really is no excuse for this not being the case.

Best Practices to Combine Instagram and Email Marketing for Business Promotions

Email marketing is one of the oldest and first-generation online promotional tactics, which is still efficient and useful. The major advantage of e-mail marketing is that it can go along well with the new age marketing strategies including content and social media marketing, and it enhances the value and outcome of the marketers' efforts. Social media can now function on its own, but it can produce much better results when strategically paired together with other components.

The Best Ways to Promote Your App with Instagram Video Ads

With more than 429 million users blocking mobile ads, Instagram's native ad platform is making it big owing to its lower CPI and CTR that is appealing to app marketers in mobile app development companies worldwide. Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33 with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget.

6 Ways Pinterest Can Boost Your Business

Pinterest is a wonderland app where many people go for inspiration. Many people use Pinterest as a way to create and pin their happily ever after . As a business owner, Pinterest is a perfect place to grow a thriving business. While some products will do better than others in the Pinterest marketplace, it is still an excellent place to boost your business for a number of reasons. 1. ExposurePinterest is a great place to gain exposure. If nobody knows about your business, it can thrive.

Trending Brands Vs Established Category Leaders and How They Stack Up in Google Search

Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there's constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps market. Waze is another example of an emerging brand taking away business from an established market giant like Google maps.

How To Save Time From Your Content Marketing Efforts

Most businesses these days engage in content marketing in one way or another and we take this process for granted. We rarely stop to think about if what we are doing is optimized and if our time is being spent efficiently. Even if you have delegated the whole process, you will need to give instructions to your in-house employees on how to do tasks in a timely and optimized way. In this article, we will see the best ways to save time on your content marketing efforts, while reducing complexity.

The 4 Biggest Mistakes Companies Make on Twitter

With an estimated 328 million users per month as of this writing, Twitter is one of the most important social media platforms for business. If you think Twitter is declining or not important, consider what happened on Twitter with United Airlines after United's most recent fiasco. Ignore Twitter at your peril. Surprisingly, many companies still don't seem to know how to use Twitter effectively and waste a terrific networking and sales opportunity.

How Prepared Is Your Business for Mobile Ads?

Making the most out of mobile advertising is a must for all types of businesses because it is more manageable and budget-friendly compared to traditional marketing avenues. Particularly, small and medium-sized businesses can make the most of mobile ads by using them to increase their online presence and boost customer interaction especially on social networking sites.

3 Ways For Small Business To Use Pinterest

Pinterest is one of my favorite sites for marketing products and services because its visual posts quickly convey a message. One of my clients is a supplier of precious and semi-precious jewels and I've been working with her to develop a digital marketing strategy to build and grow her e-commerce channel in the U.S. We included Pinterest in our strategy and noticed the value of the site for both internal needs as well as externally communicating information about her brand and her products.

Social Networks Have Changed Our Lives Forever

At the moment almost nobody takes a photograph without seeing it published on Facebook many are those who, whenever they go somewhere worthy of note, register their presence electronically through a check-in. The enthusiasts of sharing give good days, good afternoons and even good nights via Twitter to their followers and friends daily.

How NOT to Manage Your Brand: Things to Avoid for Effective Brand Management

Managing your brand is not always an easy thing. It's like trying to wrangle an unruly pet there are times when you think you are in control, but really, at the end of the day, you're the one on your hands and knees cleaning up it's mess. But, there are many ways you can take control of your brand and make it do what you want. There are many articles and experts who tell you what you should do, but few tell you what you should NOT do.

How Mobile Applications Can Help Small Businesses Exploit Digital Marketing & Grow Exponentially

Every marketer understands that mobile apps are a smart choice for businesses because it makes consumer engagement easier and helps in retaining the customers. Mobile applications allow you to improve consumer experience, strengthen technology infrastructure and implement cutting-edge technologies to grow the customer base.

6 Tips To Make Naming Your Business Easier

It's an exciting place to be you have a business model, your business plan is underway, you've identified your target customer, and scoped out your market. All that is left is settling on your business name. After reading 7 Mistakes to Avoid When Naming Your Business by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective.

How to Tell if You Are Neglecting Link Building

Link building is about getting hyperlinks from other websites to your own. It gives your visitors a way to navigate between pages on the Internet. After that, search engines use links to crawl the web. In fact, they crawl the links between individual pages on your website. In addition, they crawl the links between entire websites. There are many techniques for link building, which can vary in complexity. Some digital marketers think link building is the most difficult part of the job.

3 Ways Your Competitors Can Help You Improve Your SEO Rankings

So you want to improve your organic search rankings There are several factors that influence search rankings, but links are the most important factor of them all. And if you want to build links effectively, competitor backlink analysis is a must. Spying on your competitors has undoubtedly grown in popularity in recent years because it shows you what is working for your competitors and what could potentially work for you, too.

Ways On How To Avoid Piracy In Content Marketing

The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content marketers, SEO enthusiasts, and web influencers. No one knows who started to talk about what, and no one knows when whoever started talking about it.

4 Marketing Tools to Connect With Customers & Grow Your Business

We live in a digital age which means more customers are online. If your business is not actively engaged online, you are missing out on connecting with potential, and current customers. Today, with more millennials entering the market, companies have to adapt to the way the millennial generation interacts with them. Marketing has changed and successful companies are finding ways to use digital marketing to reach and engage with customers.

Key Messages: The Key to Content Marketing

The sheer volume of content required in today's digital landscape makes it difficult to keep a consistent message to your key audiences. That's why key messages are more important today than ever before. But rather than an exhaustive exercise, let's look at a quick way to create key messaging that will keep your content focused on what matters your business Step 1 Talk to your Customers All marketing begins with customers but instead of intense research, take a month and run a survey using a...

5 Steps To Write Awesome Blog Posts People Love To Read

Putting your ideas and thoughts into words is easy. Just a little brainstorming, organising, and then typing would do. But, it's a different story to entice readers into reading your posts. To make people want to read your blog, check these steps so you'll have a blog that people would want to read. 1. Come up with a very catchy title After you finish typing, it's now the time to unleash your creativity and create your working title.

How A Good Positioning Statement Will Improve Your Content Marketing

Content marketing takes your audience on a journey that starts with acknowledging a need and ends with a sale. When done right, that sale is yours. But if you've ever had to make up a story on the fly to satisfy a six-year old, you know how hard it can be when you're not prepared. A marketing positioning statement is like preparing for the story of your product or service.

3 Ways to Maximize Your Social Media Marketing by Using Remote DBA Experts

Social media has dramatically transformed how we transact business across the globe. It has made it possible for firms to target their customers in a very deep manner and this has had striking results in the way businesses are run all across the globe. The key thing that has made this type of marketing and interaction possible is the fact that people leave a large trail of information about themselves on social media and this detailed information that includes their demographics, likes,...

Learn Effective Ways to Create an SEO Friendly Blog Post

Creating content for your blog post can be successful with your writing skill. For keeping your readers glued to your post, you must create an appealing blog. If people like your style, they will start sharing the blog in social media and this will help in improving the search engine ranking. However, you must keep your blog post an SEO friendly one to create a positive impact on the ranking.

Why Your Business Needs Internet Marketing to Survive Today's Competition

Running a business is not an easy thing, especially if you are a budding entrepreneur who is ready to risk time as well as money. Risking money and efforts is fine, but risking the things without any strategies or goals will be sheer foolishness. You need to keep pace with recent business trends. You need to be careful on selecting the right strategies for business promotions. It has to be remembered that businesses are developed upon various exciting tactics as well as strategies.

Why Case Studies Should Be Central to B2B Content Marketing Strategie

Putting the SEO building blocks in place will boost your website's search engine performance. Having a regularly-updated blog will give you a great platform to showcase industry expertise. Contributing guest articles to high-authority websites within your niche will extend your reach and allow you to build a healthy portfolio of backlinks. All of the above, complemented by strategic social media activity, will drive targeted traffic to your website.

Social Media Branding For Small Businesses: Understanding The Scenario

The concept of social media has proved to be highly advantageous for the new age generation. Be it merely for the sake of interaction purpose with people or to promote brand awareness, social media can just be the perfect place to begin. When it comes to branding a newly launched venture or a small business, it may not be an easy walk through the park. The process of digitization has proved to be effective in making the branding process a little easier.

Quick Fix: What Tools Help You Get Smarter Email Signups?

I've been playing around with a few cool email tools over on my PR site, How to Create a Press Release, and I wanted to share them with you. As a result of using them, I've seen far more email signups over the last few weeks than I ever did with my old stale signup form. Scroll Box by SumoMeThis is truly my new best friend And it's free, to boot.

7 Critical Online Marketing Trends

Digital marketing changes at an increasing pace. What was hot one year might be completely obsolete in the next one. The rapid rises and falls of social networks, new developments in the tech industry and the growing importance of new devices all influence marketing trends. That's why all marketers who want to stay relevant need to keep a close eye on these online marketing trends and take to heart those which directly impact their campaigns. Here are 7 essential digital marketing trends. 1.

The Worst Black Hat SEO Tactics That May Put You in Trouble

SEO experts are always updating their knowledge and skills to be competent and successful in the highly competitive and ever-changing SEO sector. The most frequently heard terms in SEO are black hat' and white hat' techniques, which are actually derived from the Western movie conventions, in which the good guys used to wear white hats, and the villains wore black hats.

Marketing Automation: Email Marketing In Overdrive

For nearly two decades, email marketing has been an integral part of digital marketing. However, the process of email marketing in itself has undergone a sweeping change. Email blasts have lost their sheen in an increasingly evolving digital marketplace. Over the course of time, marketing automation platforms gained lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts.

Why Small Businesses Should Invest in Content Marketing

If you've spent any time reading about digital marketing for your small business, then you'll probably already understand the benefits of content marketing. However, as the online sphere becomes increasingly competitive, content marketing is no longer a nice to have' it's a necessity if you want to stand out and maintain your market share. 1.

What To Do If Your Blog Goes Viral? 5 Ways To Prepare

Going viral is the gold star of blogging, social media and content marketing. It's the biggest, brightest, shiniest gold star that we all strive to be awarded with when we hit publish on a new post or share a new update. As marketers, we all want our content to be seen. We all want to produce something so epic that it takes the internet by storm, spreads through social media like wildfire so rapidly and so intensely that it even becomes the topic of offline conversation Oh my God, did you see...

What Does It Take to Be a Digital Marketer: Is It in You?

Digital marketing is gaining more popularity than ever as more and more of the market moves to, and relies upon, digital means. That means there's never been a better time to become a digital marketer. People who love social media or search engine technology are just the types to jump into digital marketing, but is that love of the means enough What else does it take to break into the field of digital marketing Love What You DoThis probably goes without saying, but it needs to be said anyway.

How to Measure Your Online Store's Social Media Success

If you've been investing a part of your budget on social media marketing, you surely want to measure the returns. However, the common problem social media marketers are facing today is the vagueness of measuring social media ROI. Is your social media marketing strategy a pop or a flop But, how can you say so For many online marketers, measuring returns on investment (ROI) of social media marketing efforts seem to be a bit puzzling especially by the numbers.

Local SEO: A Deeper Look Beyond The Snack Pack Introduction

It's very easy to get obsessed by local snack pack rankings. For those who are not sure what these are, they're the top 3 map listings that appear for a local search query We know that these companies appearing in the top 3 maps results are getting a high percentage of clicks for local-specific queries. That's because they are ranking above the traditional 10 organic blue links and that's why we all want our sites, or our client's sites to appear in this space.

Top 10 Ways To Rock Your Facebook Channel With Video

According to a study by Social Bakers , Facebook Videos are shared 157 percent more times than YouTube videos . If that's not reason enough to make you want to rock that Facebook channel with some exemplary video content, you're headed in the wrong direction. Of course, Facebook is going to add value to your business, and in this day and age where there is absolutely too much information, creating great videos are one way of ensuring your audience doesn't lose interest in what you are trying to...

How to Create a Culture That Will Allow Digital Marketing to Flourish

Almost every business concern wants to join the digital marketing bandwagon. It's an investment that brings quick, measurable results so it's not something that's a passing fancy. With its special features, it is faster to get feedback on consumer behaviors and preferences. It can provide consumer metrics such as statistics on sales conversions, type of content that works or doesn't, or how long and how often consumers stay on a web page or use a website.

Emarketing: Why it Needs to be Part of your Content Marketing Strategy

Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. However, emarketing should be a regular, well-planned activity, that promotes both blog content and sales offers.

How to Get the Most Out of Your Social Media Dashboard

A good social media management tool should not only help you save time and become more efficient, but also provide you with the tools you need to improve your social media strategy and the results you get. In this blog post, I'm going to share with you my top tips for how to get the most out of your social media dashboard.

Email Marketing Will Experience a Second Coming of Age During 2016

What's coming next for email marketing this 2016 Thus far, things are looking pretty good. Responsive designs are becoming more present, quality emails abound and a wealth of new strategies are being developed by web marketers to make sure their business can live up to the competition. Interactive email functionalities have been limited to email carousels, live Twitter feeds and embedded videos and that's not all.

How to Use ECommerce to Grow Your Offline Business

There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business.

Mobile Marketing Do's and Don'ts for 2016

Mobile devices have started playing a huge role when forming marketing strategies of various businesses. It is seen as a crucial step toward reaching out to larger audiences, thus building brand awareness. Because of its simplicity and ease of access, mobile marketing has changed the way we interact with brands. It seems as though the consumers are more open to it now than ever before. However, building a good strategy is key. You cannot approach this without a plan and hope for the best.

How to Build a Successful eCommerce Brand

We live in a world of global trading, a world where eCommerce is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone with a solid Wi-Fi connection and a laptop can launch and grow their online store, and establish a global reputation.

Maximize Your Social Media Marketing to Make it Worth More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach potential customers. Fewer still would argue that it is easy to prioritize the time, effort, and channel selection for a campaign.

8 Dreadful Blogging Habits You've Probably Been Following

You need to generate loads of content, you need to find the ideas that will reach your audience, you need to find visuals that will support your message and make a post more interesting to read. You need to work on the technical aspects of your blog, you need to improve your marketing, you need to participate in all conferences and meeting. You need to do so many things, that an average person cannot handle.

What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market

The first time I saw them, I wrinkled my nose in disgust. They'd arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile. A few weeks later, I signed up for classes at a new Pilates studio in my neighborhood. The website read New students must have toe socks, which can be purchased in the studio.

6 Tips to Help You Develop a Social Media Policy and Avoid PR Disasters

It's safe to say that we're all well-aware of what a social media disaster can mean to a brand. Just recall what happened to Chrysler in 2011 and their infamous Detroit tweet that got the person responsible for managing the ChryslerAutos account fired and forced the company to apologize to thousands of outraged consumers.

CRM Data and the Opportunity It Provides for Marketers

There is a vast amount of useful data that is stored in CRM software. Everything from contact information, email interactions, purchase history, demographic information, and customer attributes among other things. Not all marketers realize the value of the CRM data that is literally right at their fingertips that can be used to both improve customer experiences as well as improve ad targeting.

How to Use Affiliate Marketing For Your Ecommerce Sites

Affiliate marketing essentially involves you partnering up with one or more experts in your niche to make them promote your products and services on a commission per sale basis. Every affiliate is assigned an exclusive link, which is tracked through pixels and cookies to follow the trail of the sales or reference that comes from that link. This is perhaps one of the most successful ways to drive traffic to your website.

It's A Cat's Life: 9 Lives of Your Social Media Profile

An ancient proverb says A cat has nine lives. For three he plays, for three he strays and for the last three he stays . That's what concerns cats. What about inanimate things, such as social media, for instance Did you know that your profile can also live 9 different lives I bet you did not. Are these lives similar to those of cats Keep reading and you'll see. Your social media profile is, virtually, a representation of your life treatment, your attitude to life, and the way you live it.

15 Best Practices For Twitter, You Tube And Instagram

Chances are you're familiar with these social networking and sharing sites Twitter for quick exchanges with real and digital friends YouTube for watching stand-up comedy and cute cat videos and Instagram to get your dose of mouthwatering foodie photos and pictures of exotic locations. However, using these networks to promote your brand and business is an entirely different story.

How to Use Reddit as a Marketer

Marketing strategies for today's world include several online sources to spread brand recognition and boost traffic. While it is an obvious choice to turn to social media for a marketing campaign, there is a little-known online marketing source you can also implement in your next campaign to keep up with current marketing trends. What is this mysterious source It's reddit.com. What is Reddit Reddit is an online community that proudly calls itself The Front Page of the Internet'.

Mobile Marketing 101

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights. Further, the same publication reports that consumers spend more time on their mobile devices than they do on a desktop computer. Here's a look at the basics of mobile marketing and why more small business owners have incorporated it into their strategy.

3 Methods to Leveraging Content in Your Sales Approach

Companies, depending on their size and availability of resources, tend to either lump the sales and marketing functions of their business together or treat them as completely separate entities, funds allowing. In bigger companies, the two are usually separate with a distinct division in the duties and responsibilities of the sales and marketing teams.

How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes

You would think that guest bloggers have this down by now, but there are still many things they do that drive me up a wall. I have been a guest blogger on many websites and also received guest post pitches from writers. At this point, I can't help but scratch my head at some of the things bloggers are still getting wrong. You don't need to be perfect, but you do need to know the basics.

Merge Social Media with Direct Mail for an Effective Marketing Strategy

Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it's possible for them to be combined into a killer marketing strategy too. You just have to know how to use them both to create the most potent multichannel marketing tactic for your business. Direct mail campaigns can easily be linked to social media using simple methods to help build a bridge between client and brand.

Why Your Business Needs to Start Using Video

Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites. They surely didn't know it then, but this was an early indication of a game changing evolution in the way companies connected with their audience. Around the same time, a fledgling online company called Google was starting to find it's footing and take control of the search engine market.

How To Start A Successful Online Business With A Global Audience

An online business is a smart way of starting a career as an entrepreneur. The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, Internet-based business ideas are the way to go. The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to.

Lessons In Customer Loyalty From 3 Successful Businesses

Whether you're a local mom-and-pop shop or an international business, there's a common thread that your business relies on loyal customers. A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they're usually willing to refer their friends to you.

12 Deadly Social Media Marketing Errors

This is the time and age when businesses are beating the hell out of their social media accounts to boost customer engagement and brand promotion. Partly because 91 of the Millennials are spending most of their time on Facebook, and mostly because internet users are swarming the social media accounts like hornets. According to business2community, an average internet user has about 54 social media accounts.

Supercharge Your Small Business With These Social Media Marketing Tips

Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it's different. More and more businesses and organizations are turning to social media for obtaining meaningful insights and information about customers or prospects.

3 Ways To Generate More Leads For Your Business

The point of lead generation is to bring people into the sales funnel. You should be wary of people offering to get you tons of leads in a short amount of time because there is no easy strategy that will get you the desired results overnight. Getting traffic to your site and generating leads is a slow process, and must be accomplished by making small incremental changes. In this article we will take a look at a few ways to generate leads for your business. 1.

How to Improve Your Facebook Ads ROI

It's becoming increasingly difficult to get much organic reach for your Facebook Pages. As a result, many businesses have turned to Facebook Ads to ensure that they reach the right audience. Facebook Ads is also hailed as the much cheaper and all around better cousin of Google Adwords, but is that always the case It's expected that by the middle of this year, Facebook will begin running out of places to show ads.

Short Guide to Help You Filter Expired Domains Before Buying Them

Choosing the best domain for your website is the first step to online success. But how do you know which domain is the best for you to buy There are innumerable scammy domains available with high page ranks and others that people have purchased for large sums of money only to realize they are completely worthless. This article focuses on some of the things you need to look at in order to avoid buying scammy expired domains.

How to Manage a Mobile Workforce

When you have employees that live in different parts of the country or even world it can be a challenge to manage them the same way you would a team working in the same office. These five strategies will help you nurture communication among your mobile team and help your staff be as productive as they would be in your office. Provide Easy Means of Communication Most mobile teams default to email to communicate, but not everybody uses email effectively.

Does My Business Need An Instagram Page?

Instagram is a very unique social media platform. For many businesses, it might not seem like a necessity. Twitter can provide quick, instant updates in 140 characters or less, and Facebook makes business posts look more official. But Instagram isn't just for teenagers who take selfies every day. No, it's much more than that and here's 5 reasons why 1 More Followers More Brand Recognition More Business. A simple algorithm that makes perfect sense.

How to Leverage Content Marketing to Boost Your Business - Part One

This is the first of a two-part series on how to use Content Marketing to Boost your Business. Check back next week for the second part. Content marketing is a type of marketing aimed at consumers who have largely insulated themselves from the world of traditional advertising. Modern consumers are likely to use DVR technology to skip commercials (or are cord cutters who see little to no television advertising), listen to podcasts rather than radio and simply ignore most of the marketing...

What's In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty.

What You Need To Know About Pay Per Click Advertising

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It's a form of digital advertising that works for small businesses and small budgets. It's very different to traditional advertising for one simple reason You only pay when someone actively clicks on your advert. In the past, you never knew if your advertising was really connecting with people. With PPC, you know exactly who you're reaching. And you know whether it's working.

Turning Visitors into Customers: 4 Elements of a High Converting Landing Page

You've created a high traffic website that attracts tons of visitors through paid ads, organic search as well as social media platforms. However, if you're unable to convert them into paying customers, then all your efforts will go down the drain. Here are 4 ways to build high-converting landing pages for your website. 1. Remind them about their pain point Whenever people encounter pain, they immediately start looking for a solution. It's human psychology.

Top 10 Reasons Why Your Customers Love Video Marketing

Have you ever wondered how video marketing made it so big in today's online marketing arena If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn't enough, along came music videos and the music industry as we knew it had changed forever.

Excellent Ways on How to Build Relationships With Social Media Influencers

It's getting much harder to gain attention these days. We're all overwhelmed by social updates, marketing messages, emails, and even a bunch of snail mails. But we still pay attention to people who are important to us. We still listen and take their advice and opinions to heart. Most of us ask for suggestions from friends or family before buying or taking action. A lot of people also search social networks and read online reviews for recommendations and advice.

How to Build a Social Media Campaign from Scratch

One of the major aspects of having a successful business today is your social media presence and presentation. It's not enough just to post here and there in order to be heard and noticed on social media new technologies have taken it pretty far when it comes to Internet marketing. Being messy and incoherent with your content is not acceptable to the pretty tough and demanding audience. You've even tried posting frequently and you're still not getting the results you expected.

Techniques that Will Give You High Quality Social Media Content Without a Lot of Effort

Raise your hand if you believe that social media marketing is one of the most effective advertising approaches. If you're attempting to increase the popularity of a website or a business, you're certainly familiar with the fact. Doing social media marketing, however, isn't the easiest task out there. Producing quality content is a tedious, time-consuming process.

Top Five Interesting Trends in Social Networks

Social networks have become indispensable for individuals, institutions, businesses or companies, striving to build up a public presence. All established businesses and 90 of start ups and small businesses have a definite social media strategy, and have tied up with experts to ensure a viable presence for their brand. Regardless of whether you are in business or a regular user including students, you should be aware of the changing trends in the social networks field.

How Social Networks and Blogs Can Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone's throw of years back. Nowadays, it's all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it's also about social networks and blogging. However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful.

Best Practices for Direct Mail Campaigns

With inboxes filling up with multiple email marketing messages, invites and the like, some small businesses are turning to direct mail as a way to stand out with specific audiences. While direct mail requires more time, more money, and more creativity, with the right planning and these best practices, your direct mail campaign can prove well worth the effort.

5 Mistakes Businesses Make When Outsourcing for the First Time

When businesses start outsourcing for the first time, it can be easy to make mistakes that cost them dearly later. Using services that connect business owners with freelancers online is a cost-efficient and time-saving option but it can have it's pitfalls. When trusting your tasks with someone you barely know, there are a multitude of things that can go wrong. Fortunately, there are simple steps you can take to avoid these common outsourcing mistakes. 1.

Be Sure to Target Your Social Media Marketing

Before you can even think about marketing your products and services, the first question that you need to ask yourself in this situation is where are my potential customers and prospects hanging out on the Internet This is vital information because if you do not know where your prospects are then how can you market to them You need to find them because if not, you are just wasting advertising dollars.

[ROUNDUP] Your Small Business Guide to Social Media Marketing

Social media is one of the best tools a small business has to connect to its customers. But if you're running your business, it can be a challenge to have the time to dedicate to managing your social media properly. In this post, we'll look at tips and links that can help you get more done with your social without it eating up all your time. Tip 1 Automate SmartlyThere's no reason you need to spend hours a week on social media if you leverage tools that will automate some of the process.

Start At The End: How Your Content Marketing Goals Develop Your Strategy

Content marketing is one of the biggest buzzwords. It's also one of the most vague marketing terms out there. Content includes audio, video, writing and everything in between. Anytime you put out some type of informative media, you're using content to market your business. With such a vague outlook, it's hard to know how to tap into this popular, must-have marketing strategy.

Twitter's Character Limit to Increase to 10,000: What Does This Mean for Businesses?

In the last few days, reports have emerged that Twitter's famous 140 character limit could be increased to a giant 10,000 characters (the current size of its direct messaging feature) in the next few months. One of the biggest social media platforms going, Twitter has gained over 302 million active users since it began in 2006. However, since its launch 10 years ago, it's not yet made a profit.

Get Better Freelance Work Opportunities While You Explore The World

Do you have a passion to see the world Do you want to go to India, see the royal palace of Spain, swim in the clear blue waters of the Bahamas, or snap lots of photos of giraffes on your next safari in Africa How about the Eiffel Tower of France, the gondolas in Italy, or the market streets of Mexico Does this all sound like a wonderful dream to you that just sounds too good to be true For those who have a passion for writing and journalism, you could totally have this.

Business PR: 5 Ways to Effectively Promote Your Company

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. 1. Social Listening In order to have an effective public relations campaign, you need to know what to say and who to say it to Fortunately, you do not have to guess at what your target audience wants.

Broaden the Audience of Your Blog Using These Tips

In today's world, keeping a freshly-updated blog is a major component in any business's content marketing strategy. It's an easy way to gain search engine optimization perks, establish yourself as an industry leader, and increase brand awareness. What isn't so easy is getting your blog in front of a large number of eyes. After all, millions of blogs are published online every single day, making it quite difficult for most postings to stand out among the wave of new articles being produced.

How To Effectively Manage All Your Social Media Profiles

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with network specific audiences. All this hassle can be overwhelming at times, so we'll cover some of the best practices of social media management, as well as the tools available for doing so.

How Authentic Content Marketing Can Make Your Business Remarkable

Here's the big challenge with content marketing today It's hard to get heard. It's a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you're podcasting) of the right people, you need to do something worth paying attention to. That means list posts need to be a little more valuable, opinion pieces need to be a little more exciting, and humdrum articles need to kick it up a notch. Sure, you've got important, valuable things to say.

3 Tips for Cost-Effective Small Business Facebook Ads Marketing

Fifteen years ago the place for small business advertising was the Yellow Pages. Five years ago, it was Google Adwords. Tomorrow who knows. But today it is Facebook Advertising. Whereas the ROI on Yellow Pages is almost certainly negative for most businesses, and with Adwords cost per click rates increasing daily the margin on that platform is nearing zero, Facebook Ads offer an amazing return on investment for your marketing dollars if done effectively.

What Makes Email Marketing So Effective?

E-mail has slowly and steadily replaced traditional mail and communication methods. This is one of the reasons why it is essential for all companies to get into e-mail marketing, that is if they have not done so till now. E-mail marketing will always be important and vital to an organisation's marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams.

Tips for Doing Content Marketing on Your Own

There is no way that you can ignore content marketing any more and expect that your business is going to be successful. When it comes to promoting an online business, you have so many options to employ. Actually, these online marketing methods work for all sorts of businesses and not just those that are online. If you would like to improve your site ranking on the search engines, then what you need to do is make sure that you use strategies like content marketing.

The Big Link: Visual Content and Social Media

If you are not incorporating visuals into your content strategy, now is the time to start. Slowly but surely visuals are taking over and one of the main reasons why platforms such as Pinterest and Instagram have such a powerful influence in the B2C market. It is important that your business is using professional imagery if you want to increase brand awareness and customer engagement.

How to Develop a Video Marketing Strategy for Small Business

Your products and services are solid. Unfortunately, that isn't enough to bring in the big business these days. Between success and failure it's marketing that makes all the difference. Marketing gives you a way to get out in front of your prospects and make a great first impression. The marketing tools available to today's businesses are far and away the most innovative and impressive in history.

Effective Social Media Tactics Your Business Can Learn From … Celebrities

When it comes to social media strategy, celebrities are tough to beat. Of course, they have the advantage of massive fan followings to start with, but their strategies go way beyond popularity. They know how to be in the public eye across platforms and they know what their followers want and expect from them.

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

As always, I find inspiration for my business articles in the things I experience personally. Let's start this article off with a little TMI I am divorced and dating at 40. It's an interesting world, and I'm learning a lot (though I have to say, it's not for the faint of heart ). It occurred to me that there are parallels between what you'd want in a good mate and what you'd want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative...

4 Best Content Marketing Tools and The Features You Need To Know About

Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app.

My Super Efficient Way to Track Guest Blogging Opportunities

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I've pitched for them, and where. Because most blog sites don't respond right away or even publish within weeks of my submitting an article it can easily become a logistical nightmare keeping up with it.

8 Blogging Mistakes to Avoid When You Are A Beginner

There are many opportunities that this world presents to give those with some skills in writing a chance to take a slice off the huge income pie. Then again, it is not as easy as it seems. There are some things you need to learn in order to make this effort worth it. Do not imitate those who failed by copying what they did that made them so. Blogging is serious business and it will drive up your revenues but, only if you put in lots of effort into it.

The Downside of Content Marketing

Content marketing is often the cornerstone of any good marketing program. It differentiates your business from the competition, can position you as a trusted information source and can feed your social media monster and public relations machine. What's not to love Not surprisingly, there is such a thing as too much of a good thing. So let's walk through some of the key challenges with this marketing strategy and how you can overcome the downside of content marketing.

Is Keyword Tracking Dead?

When it comes to keyword research in 2016, digital agencies and freelance SEOs alike are putting a hyper-focus on long-tail keywords. And for good reason. As Google's semantic search becomes more intelligent and users search specific questions (and even full sentences), long-tail keywords can help SEOs increase organic traffic tenfold. SEO agencies have also shifted their key performance indicators away from keyword tracking and towards the number of leads and sales generated by a website.

8 Signs Your Website Should Undergo Re-Designing

How can one say that a website design is performing well Does it have to be pretty Does it have to be an expensive website design for one to say that it will surely set expectations for the business For websites, appearance is not everything. It is very crucial for a website to help the business achieve its objectives. If the website is not making any good to the business, then it definitely has already failed.

Beyond Keywords: Relationship Building to Boost Your SEO

Did you know that Google's search engine algorithm is made up of over 200 ranking factors No, that's not a typo. You may be saying to yourself, Crikey With over 200 ranking factors in the game of SEO, how does one craft a strategic game plan Where do I even begin We know it can be overwhelming, but not to worry because we've identified specific ranking factors to focus on to help you gain the advantage over your competition.

The Top Strategies For Building Quality Links Infographic

Backlinks are a small, but extremely important aspect of any modern SEO business strategy. While buying links worked in the past, today's rules prohibit such behaviors. Instead, we have to build our backlinks through a number of different strategies. Today we'll look at what defines a high-quality backlink, and examine some of the most effective ways to building quality links and a strong and varied profile for your website.

Natural Links: Healthy for Content or Just a Health Fad?

Guide to building natural links. Relating much Google says that Links are one of the top three ranking factors that decide the fate of a website. So, our first response was to get as many backlinks as possible for each content we write. Working in an SEO firm, I know one thing for sure the clients are obsessed with the backlinks. Some clients do not care for the rankings as much as they care for the number of backlinks.

Quick Guide to Building Effective Video Marketing Campaigns

Online video marketing can offer many benefits to businesses of all sizes whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product. The amount of people that routinely watch videos online are staggering, and increasing yearly, so using video marketing is one of the most efficient ways to engage with people without having to spend a lot of money on TV advertising.

5 Tips for Promoting Your Blog

Promoting your blog has never been easy, and right now in 2017, there are more blogs than ever before. The success of a few has prompted many to dream of seeing their blog blow up, but the reality is that a lot of hard work is needed to get there. Here are 5 key tips that you will need to promote your blog in the present time. 1. Be socially presentThe sad fact is that most people won't remember to check back on your blog, even if you are sending out email notifications for new posts.

Marketing Eggspert Round-Up: Podcasts

Have you tried them Do you listen to them This weeks Marketing Eggspert round-up features posts about Podcasts the best ones, the back story of Podcasts, whether or not to have a Podcast for your small business, an interview with Colin Gray about podcasting and lots more.

5 Psychology-Based Copywriting Hacks for Your Next Email Marketing Campaign

Leverage the power of psychology to make your copywriting come to life and generate results. By molding your message to appeal to human behavior you can improve your ability to attract and retain the attention of your readers, and inspire them to act. Put psychology to work by using the following copywriting hacks. 1. Social proof Noah Goldstein and Steve Martin are two psychologists who have studied social proof.

5 Tips on Keeping Your CRM Data Secure

Customer data can be used to track purchases, provide an accurate inventory of products and provide the customer with a one-of-a-kind experience. Yet, you need to be aware of the fact that this information can be a potential target for hackers. Cyber-crime is increasing exponentially and both small and large companies are vulnerable to cyber-attacks. Your customers are counting on you to keep their personal data secure and safe from would-be hackers and exploiters.

Marketing Eggspert Round-Up: LinkedIn Marketing

This week's Marketing Eggspert round-up is all about LinkedIn Marketing. It includes posts about mistakes to avoid on LinkedIn, using LinkedIn Pulse, LinkedIn influencers, using the platform to brand yourself, tools and features to grow your business, LinkedIn marketing tips, an ultimate guide to LinkedIn marketing and more. 7 Mistakes to Avoid When Doing LinkedIn Marketing In order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it's best to avoid.

4 Must-Do Tips to Succeed with Local SEO

When it comes to SEO, every effort you make can bring you additional customers. When you're a local business, that SEO is even more important. But you've got to take a different approach from someone who is marketing to the entire nation. Here are four tips that will ensure you rise to the top of local searches. 1. Use City Keywords If you're a Vancouver-based bakery, make sure you're using Vancouver in every keyword phrase you use on your website.

Have You Found Your Blogging Voice?

During the journey of your blogging, have you ever noticed a gradual change in the way you write your articles Have you become more comfortable with expressing your ideas the way you want to If not, then maybe you haven't begun to find your blogging voice yet. You, only on paper. In essence, your blogging voice is the real you in print form.

Five Reasons Why Every Small Business Website Needs A Blog

To many business owners, regular blogging may seem more like a dalliance than a business activity. After all, aren't blogs simply a place that writers gush about what is going on in their lives The truth is quite different. Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today's customers need to be sold, not only on your products and services but on your business as a whole.

Marketing Eggspert Round-Up: Freelancers

Being a freelancer or hiring a freelancer can often not be that simple. I've collated some posts that may be able to help hiring a freelancer, why now is good to be a freelancer, infographic guide, freelance job sites, how to manage freelancers, how to become a good freelancer and lots more. What Makes a Great Freelancer Hiring Tips for New Business Owners A freelancer is a self-employed individual who offers services to businesses.

Social Media: A Growth Platform that Serves Every Business Equally

Businesses today are ready to walk an extra mile when it comes to improving their marketing campaigns to stay ahead of their competitors. One of the most effective ways to make your brand recognised is to make use of social media channels that leverage a wider reach within a minimal time. Social media works as a great tool to hoist up the business growth, making the company more visible and accessible.

14 Hidden Windows Programs To Rejuvenate Your Online Marketing [Infographic]

Apple Macs, with their clowder of wild cat-themed operating systems, are known as the computer of choice for creatives, but with the right PC and a full understanding of what it can achieve there's no reason to feel left behind. The Windows 10 operating system that Microsoft powers personal computers with these days is packed with all sorts of added software programs which, in all their no-nonsense austerity, Microsoft tends not to shout about too much.

Practical Facebook Strategies for Busy Small Business Owners

More than 72 per cent of Americans access the internet on a daily basis, according to a 2016 report from Pew Research Centre no surprises there. Further research conducted by Pew revealed that nearly eight-in-ten online Americans (79 ) now use Facebook, and 76 of Americans who use Facebook report that they visit the site on a daily basis. These statistics suggest that not only are most Americans online, but they are very active on social media, particularly Facebook.

4 Mobile App Marketing Mistakes That You Should Avoid

In the last couple of years, mobile apps have enriched the daily lives of people no matter whether they are reading news, socializing, shopping or navigating. Mobile apps have enabled people to do almost everything from their phones. As of June 2016, there were approximately 2.2 million applications to choose from on Google Play Store, whereas the Apple App Store had 2 million apps.

How Can Social Media be Beneficial for Your Small Business?

As a small-business marketer, you know there is a lot to achieve despite the inadequate resources. Fortunately, social media marketing is pretty low-cost, compared to high-end traditional marketing tactics. Social media can be beneficial in providing you a direct line to prospective and current customers. Social media offers small brands a cost-effective way to reach their consumer base and drive their business forward.

CRM Software: How to Accelerate Your Business Growth with it

Business growth is an important attribute of entrepreneurial life. When a person starts a business, he she has to take care of several factors to establish it and make the desired progress. Despite introducing an exponential business model, many business organisations are forced to shut down their operations soon after launching. It is because they fail to sustain in the competitive business market and make profits.

Step-By-Step Guide to Building a Content Marketing Calendar

With close to 1 billion live websites, it's becoming abundantly clear that companies must raise the bar on content creation. This involves going above and beyond just committing to publishing content on a weekly or bi-weekly basis. It requires a content marketing calendar, one that will make decisions concerning identifying topics and scheduling tasks a much simpler process. It's a considerable undertaking, but one well worth the time and effort.

5 Marketing Tools Offered By Cheap Web Hosts

The success of your business online is dependent on how robust your marketing is. Your website or online shop will only address your targeted market if you have the best marketing tools and strategies. This has to start from having a web host offering tiered packages inclusive of marketing tools. The thrilling part is that you do not have to pay a premium sum for some of these products. There are many affordable hosting service providers that offer the best hosting inclusive of marketing tools.

Social Media Customer Support: The Wave of the Future is Here Right Now

You already know that social media is a fantastic marketing tool for your small business. However, social media also has another important application that more and more companies are beginning to use, and that's utilizing social media for customer support . I think social media is a great tool for customer service, and was happy to see the recent report from Software Advice, the online reviews and comparisons hub for CRM buyers, that stated the number software vendors offering social media...

5 Lessons Small Business Owners Should Learn From the Pandemic

If you're like me, you're a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it's going to look like once the threat of the coronavirus pandemic dies down. So many small businesses have been impacted, and the small business landscape is going to be forever changed. I've had my moments of despair, as have we all, but I find myself looking for the silver lining.

Mastering The Art Of Local SEO [Infographic]

When tackling an SEO problem to make sure your local business sits on top of the search heap can be tricky. Unlike regular SEO, there are specific guidelines for local SEO that can bump up your ranking. If you are stumped on how to improve your standing, the infographic below can set you straight. But before digging into all the information, here are the most indispensable criteria that affect how your website ranks locally.

5 Ways You Can Increase Your Email Opt-ins and Get More Subscribers

Several advertising groups and business advisers rouse people to invest in social media advertising, but you have to make sure that your email marketing efforts are not eclipsed when you pay more attention to social media. After all, email remains to be the top communications channel where people prefer to receive promotional messages from a brand. According to ExactTarget, 77 of consumers show a preference to email when it comes to receiving marketing communications.

Local SEO for Restaurants: Tips to Dominate Local Search

In today's fast-paced industry, people rely on mobile phones to search for local businesses. This is especially true when people look for restaurants. We expect to see a full menu and reviews in order for us to decide. As a local business, relying on search engine optimization can be crucial. Local SEO can help increase your exposure to potential customers. Set up a search engine-friendly website and create a solid digital marketing plan.

Quick Guide: How To Create Your Digital Marketing Plan

In this article, you will learn what a digital marketing plan is and how it can help your business Also, how to make sure your website is helping your digital marketing. Imagine ShimmerXYZ Studio is a salon known for chic haircuts and colorings. They know everything about hair, but feel lost when it comes to digital marketing. They have a website, but haven't updated it in ages. They pay to run search ads, but don't monitor them. They have social media, but only sign in occasionally.

6 Best Tools for Successful Facebook Marketing

Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach.

Crisis Management Tips for Small Business Owners

It is not easy to deal with hard times or crises. In this article, we are going to reflect on some great strategies that will help you to lead your organization out of critical situations. Many small business owners complain that during critical situations, their businesses stop bringing enough revenues. Crises can make certain methods, rules and routines you have known all these years to stop working.

How Should New Businesses Build Trust on Social Media?

Brands from all over the world are now turning to social media to build their online presence. Social media has provided a level ground for businesses of all shapes and sizes to advertise and communicate with their target audience directly. Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform. In the middle of it all, the question of trust is getting lost somewhere in the haystack.

3 Ways to Design a Flawless Customer Experience

If you're a business owner, you've undoubtedly made customer service a major priority. You've figured out a way to make a customer's time in your store or office simple and carefree. For customers that walk in through your front door, you've got their experience covered. But what about the customer experience you offer online, for those who enter your business through its digital front door For small businesses, online customer experience can get lost in the mix.

How To Use Instagram To Grow Your Business

Instagram has emerged as one of the largest social media platforms on the internet today. Between 2014 and 2017, the number of daily active users on this service grew from 200 million to 500 million. To put this in perspective if Instagram were a country, this would be the third largest after China and India From a business perspective, Instagram is not only attractive because of the large user base, but also because the users here have high engagement rates.

5 Ways to Influence Consumers & Drive Sales with Mobile Marketing

Modern business relies on mobile connectivity. As consumers access brick-and-mortar and e-commerce platforms alike, future plans grow alongside the smartphone's newest innovation. Mobile marketing is essential for sales-increasing business plans, and a few strategies can greatly enhance your potency in the marketplace.

Time-Saving Content Marketing Tools to Use

Content marketing is a proven marketing strategy where people who are selling products or services use website articles or blog posts to attract the attention of readers. The process starts by determining what people are finding interesting on any given day. You then write and post content to your blog or website that addresses this popular topic.

How Direct Mail Marketing Can Generate More Leads and Convert

Ever wondered what to incorporate into your marketing strategy to increase the client base Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Forget about social media platforms and Search Engine Optimization strategies because they have certain weaknesses that cannot help anyone who desires to reach as many clients as possible.

Rich Media in Email Marketing [Infographic]

Email marketing is an integral part of any marketing strategy. But long gone are the days when a one-size-fits-all ideology was used for roping in new prospects. Email marketers now strategize their marketing approach and like to experiment (A B test) with different elements to understand what their subscribers love to receive. Ever since HTML coding was introduced into email coding methods, the race for offering a rich user experience through multimedia began.

Creating Your Perfect You Tube Marketing Channel

The power of video marketing, with images and sound coming together on screens, can not be denied. It was incredibly successful on TV (oh, really Tell me more, wise writer), and now you can expand to YouTube. You have to be careful to use YouTube approved concepts for video marketing. Recycling your old TV ads is not a good option. This article is going to look at three important aspects of any YouTube marketing plan Creating content that appeals to Youtube users.

Digital Marketing KPIs You Should Be Tracking to Increase Sales

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at. Read on to learn some of the most important KPIs you should monitor to measure the performance of your digital marketing strategies.

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time. With the advent of internet and technology, the various kinds of digital marketing programs are also becoming the star attraction to a number of people.

5 Benefits of Outsourcing Your Content Development

I've been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I've started working with bigger brands. This surprised me initially. After all, corporations have their own marketing teams why would they outsource content But after working with large corporations, I see the perks for them.

3 Reasons Why Facebook Video Advertising Crushes the Competition

Don't get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there's no better place to invest. Here's why 1. Targeting With 1.86 billion monthly active users (as of Dec 31, 2016), Facebook is the world's largest social media platform.

Smart SEO: Insights for Better Google Organic Search Rankings

Google is constantly improving its algorithms to provide better search results for its users. However, that means businesses that want to rank their websites have a constant battle on their hands to stay in the top results. But actually, by sticking to basic SEO strategies and avoiding gaming the system, you can ensure you have nothing to worry about when Google updates its algorithms.

[Post Roundup] Everything You Need to Know About Guest Blogging

I'm a huge fan of guest blogging, as any reader of my work around the Internet knows. There are so many reasons why you should guest blog on other blogs that target to your industry. It expands your reach. Lets you show you know your stuff. Gets you new business. That's my favorite I wanted to share some of the best posts we've got here on Marketing Eggspert about guest blogging so you've got one big resource for it.

Internet Marketing: Why Outsourcing Your SEO and Social Media Needs is Ideal

In the ever evolving digital age we live in, marketing your business effectively is a top priority. According to an article printed by Entrepreneur, the average attention span of an adult is approximately 8 seconds. When you consider the thousands of websites and hundreds of competitors there are out there, making a lasting first impression is of the utmost importance.

Should You Let Your Kids Help With Your Social Media Marketing?

You know it's important to your business, but you're simply not a digital native. Heck, you might not even be a digital immigrant. Your kids, on the other hand, are Snapchatting, Gramming, and Tweeting like pros, so you're considering letting them help your business with its social media marketing endeavors. Good idea or classic fail Why Being Social Media Fluent Does Not Equal Being a MarketerSure, your kids (whether they're 8 or 18) live and breathe social media.

Here's Why Guest Blogging Will Take Your Business Places

Carol Tice built a blog from zero to almost 12,000 readers through guest blogging and posting valuable content. She admits that in the beginning, nobody cared about what she had to say, but she stayed persistent and the results showed gradually. She went ahead to write an award-winning book Make a Living Writing and founded the Freelancers Writer's Den'. Guest blogging is an easy, low-cost and effective way to market your business.

7 Ideas for Finding Effective Keywords to Grow Your Business

In today's cut-throat era, when everywhere contemporaries fight fiercely against each other to reach the ultimate goal, to do the right things at the right time is absolutely obligatory. So, if you own a business then you might already have an idea about how important digital marketing is nowadays. And, one of the significant steps of the whole concept lies in keyword research.

3 Mistakes That Make Your Blog Pointless

What separates strong, super-charged marketing blogs from the rest 3 common mistakes Blogging can be a very useful tool in your marketing toolbox, but only if you do it right. A low-quality blog is pointless. Imagine a blog run by a small business. Maybe it has poorly written posts, irrelevant posts, or just a glorified news board. I've seen all three. And you know my takeaway These guys don't know what they're doing.

5 Copywriting Mistakes You're Probably Making and How to Fix Them

Copy is necessary, but it's not something that gets the amount of attention it deserves. You're reading copy right now. If you continue to click around this very site, you're only going to find more copy. With the prevalence and importance of all of this copy, one might assume that it's easy enough to write. That couldn't be further from the truth, and it's surprising what an impact bad copy can have. It's time to stop taking copy for granted and be sure you aren't making some major mistakes.

7 Mistakes to Avoid When Doing LinkedIn Marketing

LinkedIn is an online business networking platform with over 175 million users. It has a more formal tone compared to other social media channels and is used to showcase your professional skills. But in order to maximize the benefits that LinkedIn has to offer, there are several common mistakes it's best to avoid. 1. Not using a professional photo Your profile picture communicates a strong message about you, so it's always best to use a professional shot which shows your head and shoulders.

Grow Your Startup This Year with These Digital Marketing Strategies

Digital marketing remains on every business owner's mind as a new year slowly unfolds. But with so many different tactics to choose from, it can be rather difficult to know what might work and what might turn out to be nothing more than a waste of resources. In this post, we'll take a look at some of the most popular, trending, and relevant digital marketing strategies you can use to grow your startup.

How Blogging Makes You an Industry Expert

When you're one business in a sea of thousands, you've got to take every advantage to stand out. One way to do that is to show off your expertise. You know your industry inside and out, and the more you share your wisdom, the better connected potential customers become to you and your brand. Blogging is one of the best ways to become an industry leader. Consider this people are searching for answers to their questions or solutions to their problems about 400,000 times a day.

3 Reasons Why Blogging Can Be a Game Changer for Business Marketing

As a business owner, you've probably got your hands full with day to day problems. We get it. Sales have to be closed, expenses need to be paid, you have to lay down the law to ensure everyone's doing the best they can it can get overwhelming Whatever your situation you shouldn't let up on blogging because it can be a game changer. After all, an optimized, engaging, and well-planned blog can yield great results for your business.

What Is Evergreen Content and How Can It Help Your SEO?

One of the biggest concerns for digital marketing specialists is website performance. More businesses are becoming aware of the importance that SEO has to offer a website, and the pressure is now on for digital experts to get websites on the first page of search engines like Google and Bing. One area that has always been a vocal point of SEO is content marketing. Everybody knows that regular content helps SEO and that a flurry of blog posts can increase website traffic in the short term.

Lessons of Business Success…From the Beastie Boys

As I was driving today, I heard a Beastie Boys song. Now, I'm a huge fan, and have been for a long time. I started to see some parallels between these rappers and small business owners. Here are the lessons I think we can all take from them. 1. Defy the Odds. Three Jewish white guys did not fit in with the hip hop demographic of the early 1980s. They weren't even tough looking. But they didn't let that stop them from making seven platinum or better albums over an 18-year period.

7 Signs You Should Outsource Your Blog Content Writing

Killer content is more than just writing. You need to know your audience, its fear, desires, intentions, and you need to find proper words to reach out to your readers. It's almost impossible to do from scratch if you have no experience in writing blog posts. Besides, creating a great post takes too much time, and if you are responsible for all other processes of your blog, like marketing, for instance, you will have no time to do everything perfectly.

7 Social Media Power Techniques That Build Your Brand and Business

In the age of social media, being present on all major platforms is a must for anyone who wants to get their brand and their business known. Fortunately, you don't have to be a social media guru with millions of followers to effectively use these tools to your advantage. All you need to do is show followers that there are real people behind your business, with real emotions and dreams like everyone else.

How to Use Social Media Hashtags

The reign of social media brought with it the indispensable use of hashtags. It is one thing to inject hashtags into one's personal posts to make them stand out and easy to find. Using hashtags to drive in leads, increase conversion, and boost brand awareness, on the other hand, is a whole different story. Hashtags used to be prevalent only on Twitter. Now, it's all over Facebook, Instagram, Google+, and Pinterest.

6 Social Media Trends To Watch Out For

The social media world is very dynamic. What is in' today can get obsolete before you know it. You should look out for different trends and anticipate how they will affect your business. Let us look at 6 social media trends that have the potential to transform your business this year. 1. Customer Care Service Will Get a Facelift Remember the time when you had to get through the slow customer service that came with that annoying music, which never got through the customer care team.

How to Manage a Creative Freelancer When You Can't Do it Yourself

Most small businesses do most of their marketing in-house but with the rise of services like Elance, it's becoming easier and easier to outsource projects where time constraints or skills sets don't allow you to do it yourself. Yet this can be difficult when you're used to doing everything yourself. Having been both a creative freelancer and a client, I thought I'd share a few tips for effectively managing a creative freelancer when you can't do the work yourself.

What Makes Your Customer Unsubscribe From Your Email List

When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it's not always the case. If you regularly analyse the customers' behaviour, content sent and underlying reasons to unsubscribe, you cannot get back all, but a few of them can be retained.

How Personalization Technology Helps Ecommerce Marketing

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights. In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.

Why Micro-Influencers are Winning Marketing this Year

Marketers are trying to take advantage of influencer marketing strategies while the iron is hot. It is the latest buzzword in the marketing arena, and both consumers and brands are relying on influencers for their own reasons. While consumers consider influencers a reliable source of information to base their purchasing decisions on, to marketers they are a bridge between brands and a target audience.

How Brand Strategy Can Influence Out-and-Out Creativity

The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be established in such a way that it positively affects the forming of an emotional bond between the customers and the brand. The effectiveness of the brand-customer bond heavily relies upon the creativity of the team in charge of the branding strategy.

6 Things You Could Be Doing Right Now to Make Your Blog Content Rock

I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn't, I'd be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better only they don't know how. So let me provide a few easy-to-implement (with professional results) tips that will help you look like a content rock star even if you're far from it. 1.

Top 8 Tips on Using Social Networks to Increase Your Blog Traffic

Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms. However, even though social media marketing might seem simple and straightforward at first glance, there's actually quite a bit of finesse to it.

The Storytelling Movement in Marketing

As a child, some of my favorite nights were sleepovers with my cousins. We'd play outside until exhaustion set in. After cleaning up and brushing our teeth, another nightly ritual would begin story time. We'd crawl under the covers, snuggle up with our glow-worms, and listen intently while a book was read aloud. Listening to a good story was one of the best parts of growing up. There was excitement, adventure, mystery, and heroes.

How to Provide Great Customer Service on Twitter

Social media has become every business' companion in implementing a great marketing strategy, as well as, delivering amiable customer service. According to the statistics and social media facts gathered by Jeff Bullas, while Facebook remains the unbeatable platform, Twitter is significantly, productive and useful too. In fact, Twitter has 550 million active users and approximately 500 million tweets sent every day.

This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

This post was originally published on AllBusiness.com In San Diego, there's a taco shop on every corner you think I'm exaggerating, but I'm not. And while every San Diegan has her go-to shop for the city's famous fish tacos, most of the shops look the same Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise because you're there for the food But what if the decor was the experience Where wrestling masks, tight pants, and burritos collideThere's...

Four Ways to Thank Customers and Encourage Them to Do Future Business

Nurturing relationships with customers is a fundamental part of any business. Regardless of field or domain, retention is the secret ingredients to boosting leads and keeping your business on the floating line. Social media can be your best ally for nurturing prospects but it can also be your worst enemy. Negative comments affect your bottom line, and if you don't take action the moment something happens, you risk losing your customer base once and for all.

10 Tips for Optimizing Your Videos for Search Engines

While producing quality video content may seem too complex for smaller businesses, you don't need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you'll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there's several different ways to promote them across the web. One of the best ways is to properly optimize them for search engines like Google.

Mobile Marketing Best Practices to Promote Your Business

Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68 of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mobile search. There are five times as many mobile phones in the world as personal computers and almost everyone carries a smartphone.

How Can Digital Marketing Help You Out In Business Growth?

With the significant progress in the information technology (IT) sector, the digital world has also developed a lot. This proliferation of technology had also diversified the term marketing as digital marketing. Every other business owner is now trying to captivate and capture an ever-growing online marketplace. Digital marketing is a process, not a technique, as it helps one to create a larger traffic and audience for their website and create loyal customers.

7 Reasons Why Your Small Business Really Needs a Blog

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don't need to waste the time writing articles every day. You might think this, but you'd be wrong and here are seven reasons why your small business really needs a blog. 1. Increase your traffic It almost seems too obvious to include in this list, but the main reason you really need a blog is to increase your traffic.

Three Hot Tips on How to Recover Your Lost SEO Ranking

The top management, and even SEO managers, tend to get extremely panicky when the site, or some pages with key content, drop in the search engine rankings. This is usually because the reason could be due to multiple factors as the SEO environment is extremely dynamic. The issue could be an internal rearrangement, activity by competitors or even the way the search engine algorithm works.

Quick Tips for Finding Resources for Your Blog Posts

If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links. Tip 1 Make Them No Older Than a YearWhen you're Googling something, click the Tools button just above search results. You'll see a couple of other dropdown menus appear, including Any Time. Click it, then choose Past Year.

How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics Over 4 billion people around the globe still use their phones to text. More than 6 trillion text messages are sent annually. More than 9 out 10 smartphone users still send texts. Nearly 100 of all devices on the market are SMS-enabled.

How to Choose the Right Social Media Platform for Your Business Growth

This means two things for businesses They have a lot to benefit by taking their marketing to social media. The complexity of social media has increased, which is tough to manage for businesses. Horses for Courses Understand Which Social Media Platform Is Best Aligned to your Marketing GoalsSocial media success depends on the choice of platforms, and your choice of platform should be made based on your business marketing goals.

6 Apps That Make Starting Your Business Easier Than Ever

Becoming an entrepreneur is no easy task but with today's technology, starting a business is a very real option for anyone, at any stage of their career. The internet is chock-full of useful advice for industry professionals, best practices from top research firms and incredibly useful tools that simplify running and sustaining a business. With so much available with just a few clicks, let's look at six apps you need to make starting your business easier than ever.