[ROUNDUP] Your Small Business Guide to Social Media Marketing
Social media is one of the best tools a small business has to connect to its customers. But if you’re running your business, it can be a challenge to have the time to dedicate to managing your social media properly. In this post, we’ll look at tips and links that can help you get more done with your social without it eating up all your time.
Tip 1: Automate Smartly
There’s no reason you need to spend hours a week on social media if you leverage tools that will automate some of the process. Some tools have free plans, like Hootsuite, while others, like SproutSocial, cost a bit more, so find the tools that fit your needs and your budget. You can schedule posts in advance, schedule an update more than once, and set up campaigns to go live without manually dealing with them.
Tip 2: Be Human
Automating your social media is useful, but sometimes you can come off sounding like a robot. You don’t want that, so mix in your manual, handcrafted social shares to diversify your content.
Tip 3: Use it for Customer Service
The more channels you have for connecting with customers for service issues, the happier they are. Social media is a great platform for customer service, so if you have the bandwidth, consider adding it to the mix.
Tip 4: Get Your Images Right
Having a customized image for the top of your Twitter profile or Facebook page can attract more followers, but you want to make sure you have the right sized images to maximize the space. Avoid images that get cut off in the space, and always use stock photos you’re authorized to use.
Tip 5: Pick the Right Person for the Job
If you aren’t the one to manage your social media, think twice before you assign it out. Neither your kids nor your assistant have the skills needed to properly brand yourself on social media. If you don’t have the time or inclination to take the job on yourself, consider outsourcing it.
Continue reading here: How Social Media Analytics Tools Help You Leverage Your Sales
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