Mobile Marketing Do's and Don'ts for 2016

Mobile devices have started playing a huge role when forming marketing strategies of various businesses. It is seen as a crucial step toward reaching out to larger audiences, thus building brand awareness. Because of its simplicity and ease of access, mobile marketing has changed the way we interact with brands. It seems as though the consumers are more open to it now than ever before.

However, building a good strategy is key. You cannot approach this without a plan and hope for the best. With that in mind, here are some of the dos and don’ts of mobile marketing to look out for.

DO – enable mobile payments

Contactless cards have been making waves since their introduction. They enable payments up to a certain amount. The method is simple – you swipe the card on the card reader and the payment is completed without the necessity to enter a pin and, we are now introduced to mobile payment, which is set to make a big splash.

Many major players are taking a stake in this game, from Apple to Samsung. Thanks to them, we now have Apple Pay, Samsung Pay, as well as Android Pay. All of them enable the users to pay easily and quickly. Mobile payment is a great feature that every retailer should enable.

DO – add a BUY button

Having a profile on social media networks is a must nowadays. However, if you want to take things further than merely sharing content and engaging your audience, you should add a “BUY” button to your Facebook, Instagram, Twitter or Pinterest page. By doing this, you will make it a lot easier for the consumers to buy directly from the page. You should turn your social media into commercial media as soon as possible.

DO – follow trends

Following the latest trends is what will ensure that you stay ahead of the game. So, have someone follow all the latest tech and online marketing developments and get yourself updated as you go.

For example, Instagram ads are becoming incredibly trendy at the moment. More and more brands are jumping on the bandwagon as they start to see the potential of these ads. Almost everyone is using Instagram, so your reach on this platform will be enormous. Additionally, quick updates and beautiful images keep audiences engaged.

DON’T – spam or send bulk messages

Push notifications are awesome. They are instant and offer valuable information. However, if you send too many and start spamming your customers, you are in for a bad time. When you send messages or newsletter updates, have each email personalized according to the individual customer. This will make them feel appreciated and more likely to buy your product.

Those newsletters that are automatic and the same for everyone are boring and spammy. No one really reads them, and they usually end up in the spam folder. Moreover, they make the customers unsubscribe. So, put in a little effort and make your customers feel unique.

DON’T – have long posts

If you want to keep your followers’ attention, keep your posts and messages short, fun and compelling. This will have the audience glued to the screen and entertained. Long posts, especially when viewed on mobile screens, make the reader lose interest and skip it entirely. So, do not take this risk. Remember, short and simple is good, long and boring is bad.

DON’T – copy-paste your website

It is crucial to have a responsive website if you want to keep your audience engaged. No one wants to scroll around, zoom in and out and spend minutes digging through a poorly optimized website on a small screen. Luckily for you, making a website is now easier than ever, as you can find useful guides online and get started with no previous experience nor a big investment.

So, learn a little bit about web design and make your website mobile-friendly. Also, Google has started penalizing nonresponsive sites, so you should hurry up with this change.

Armed with this knowledge, you can steadily increase the number of visitors on your site, as well as your conversion rate in 2016. Just remember that the whole world is going mobile, and you can’t afford to stick to outdated methods if you want to succeed.

Continue reading here: Top Five Interesting Trends in Social Networks

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