Top Five Interesting Trends in Social Networks
Social networks have become indispensable for individuals, institutions, businesses or companies, striving to build up a public presence. All established businesses and 90% of start ups and small businesses have a definite social media strategy, and have tied up with experts to ensure a viable presence for their brand. Regardless of whether you are in business or a regular user including students, you should be aware of the changing trends in the social networks field.
If you are planning to get your social networking policy on track, check out the following trends for this year, which can play a major role in influencing how your strategy will deliver on its goals.
1. Visuals are hot in the social world and will continue to grow
One of the major insights from 2014 and which is expected to carry on through 2015 is the use of visuals. Visuals are creating impact in a big way amongst social media users; marketers are predicted to increase its use over time. Visuals, especially memes and infographics, are amongst the most popular shared visuals. Marketers feel that the use of infographics has enhanced their public presence and helped to distribute their information to a wider audience.
2. Facebook ad prices will increase
Facebook reach is decreasing; people are unable to see the posts shared by their friends as Facebook is limiting the reach of these posts. This is affecting the marketing strategies of businesses. This is paralleled by an increase in demand for promoted posts and ads and this price rise for Facebook ads is expected to continue in 2015. This may force marketers to look for other platforms. In addition, this will definitely impact the average users on Facebook who are using this for social interactions.
3. Videos will rise to the top as the major content form
It is predicted that videos will dominate as the form of content for dissemination on social media. Videos along with podcasts and blog posts will develop into the predominant forms of content that will drive social marketing and other goals. Some statistics show that marketers are all set to increase their focus on blogging through YouTube, Twitter and Facebook. 58% of marketers testify to the importance of generating original content for their marketing efforts. Facebook seems to be the preferred arena for viewing videos as compared to YouTube as Facebook is still the most preferred arena for social engagement and this is an important message for the marketers.
4. Conversion metrics will remain as the major way of measuring performance!
In terms of marketing metrics, some research indicates that conversion to revenue and the level of social media engagement would be the prominent metrics in use. Respondents to a survey show that conversion to revenue is the most important metric they use.
5. Management of information explosion on Social networks is a challenge!
The amount of information on the internet, which is shared on social media is expected to increase by nearly 60%. This will create difficulties for users who are bombarded with so much content that they do not know what to do about it. This will also create an issue for marketers who will need to constantly work on how to ensure that their content stands way above all other content.
Social networks and media are dynamic and things are always on the change. Hence, it should be a part of every potential social network user to keep an eye on the changes on this front.
Continue reading here: What is Cross Cultural Negotiation and How Does it Work in International Marketing?
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