Top 10 Reasons Why Your Customers Love Video Marketing
Have you ever wondered how video marketing made it so big in today’s online marketing arena? If you could rewind time, you would come to see that you were in all probability one of the several million people out there who were thoroughly entertained by the rather humorous content that regularly did the rounds on YouTube in the good old days. If that wasn’t enough, along came music videos and the music industry as we knew it had changed forever.
Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the choice au naturel where it comes to promoting their products? Let’s take a look.
#1. People have great trust in marketing videos.
Just think about it. When you’re looking for some reliable information online, there will be scores of blogs and articles out there that will be able to provide you information on the same, right? Well, which one of those blog posts or articles do you depend on? Can you say with absolute conviction that the source you are planning to extract information from is reliable enough? It could very well have been written by an amateur, for all you know. That’s where video marketing steps in. And high quality video marketing, at that. People believe what is being said in the video must be accurate – after all, nobody would spend their money and time to create something meaningless, would they?
#2. Customers love watching videos.
It’s as simple as that. Compare watching a video with reading extensive lines of text that might not even be getting the point across to you well enough. No prizes for guessing which one would be the medium of choice for most people. The great thing about video is it’s a really beautiful platform to understand concepts, from the customer’s point of view. Besides, everyone likes a good story every now and then and video is one way of telling a story about your product in the best possible way!
#3. It appeals to mobile users.
So, who exactly are these mobile users? Quite simply everyone, right? Most of us have smartphones and it’s safe to say that a lot of us spend an inordinate amount of time on them each day. A lot of people like to watch video on the go and hence it comes as no surprise that an increasing amount of video content is being tailored exclusively for smartphones. In fact, between the years 2012 to 2014, mobile views have increased by a whopping 40 percent. According to Google, smartphone users are twice as likely as TV viewers to feel a personal connect to brands that offer video ads on their devices!
#4. Video can explain just about everything.
There are things that are extremely hard to explain out there, but when you use video as the marketing platform of your choice, you will find it is very easy to explain concepts to people in a very easy manner; indeed concepts that would have otherwise simply gone over their heads were you to explain them using words or perhaps even pictures. That’s the power of video; not only is it fun to watch, but it also makes complicated things easy to understand. That explains the large number of explainer videos found online!
#5. Customers can actually see the product in action.
When you are explaining difficult concepts related to your product in words, you can’t really get your customer to envisage how your product really works. With the use of a stellar video, however, you are absolutely certain to be able to demonstrate how the product actually works. This gives people out there a feel of using the product, even though it’s not even with them at all. That’s a real brownie point where it comes to pushing your customer to actually buy your product in the end.
#6. Customers can find them easily.
We have already touched upon the fact that customers have a great deal of trust in videos, but what about their accessibility? Are they easy to find at all? The good news is, videos are more than 50 times likely to show up on page 1 of those Google search results, and this is a very important factor indeed where it comes to choosing them as the sources of information for your customers. The reason is, people simply don’t have the time to search exhaustively on the Internet for good information, and Google’s acquisition of YouTube really makes things a lot simpler for you by making sure your search engine ranking is upped when you have those precious videos embedded on your site.
#7. Customers can share videos very effectively these days.
The one thing that people like to do a lot is share good videos with the connections they have out there. Imagine the kind of leverage your brand can get, when all the social media platforms are being especially tweaked to promote video sharing! Facebook has launched 3600 Video, LiveVideo and Lifestage, while Twitter has Periscope – all of which are great for sharing captivating videos!
#8. They appeal to customers using the Internet in diverse ways.
Customers like to get their information from several places these days, instead of getting it from just one. That is why it is all the more essential that you use videos as an integral part of your marketing campaign, as they are so easy to distribute. You can post them to a lot of sites like DailyMotion, YouTube and Vimeo and also use tools like TubeMogul and Hey!Spread, which will distribute your video to several sites out there on the World Wide Web.
#9. Videos help to improve email engagement.
If there’s one thing that people can relate to more than anything where it comes to their presence online, it’s their email. An effective email marketing campaign is the one thing that can help take your marketing efforts to a skyrocketing level. In fact, embedding a video in your email increases the open rates by 3 percent and the clickthrough rates by 96 percent. This helps improve email engagement and leads to a far more satisfied customer in the process.
#10. Customers don’t look for perfection in videos.
The great thing about videos is that if you are able to strike an emotional connect with users through the process of demonstrating the product or service concerned, then you really don’t have to be all that perfect as far as things like quality and design are concerned. All you really have to do is ensure that you explain the product or service concerned, clearly enough. That and the emotional connect you forge with the customer will be enough to go as far as to coax your customer to actually buy your product!
Surprisingly, video marketing is still something that a lot of companies out there stay away from where it comes to promoting the product or service at hand. That’s exactly why you should step in, with a view to gaining that edge over the competition that might not be using video in their marketing efforts. After all, creating a nice professional video is not something that is all that arduous and if you spend a little time on the creative, you can rest assured that you will have a product that can pack that proverbial punch where it comes to making an impression with your audience online.
According to Cisco, by the year video will make up for 69 percent of the entire consumer Internet traffic out there. That’s enough to make you realize that the benefits of making those videos far exceed the amount of effort that goes into making them. In fact, online marketing videos have taken the online digital marketing world by storm and if there were ever a time to create them, it is in the here and now!
The year 2016 has itself been a revolutionary year for video marketing. According to statistics, 61 percent of companies have incorporated video as a marketing tool. 66 percent of these very companies were not even using video at all a mere year ago. Quite clearly, this is one trend that is only sure to rise greatly in the time to come. So, what are you waiting for? Time to get those videos out there!
Continue reading here: Understanding Behavioral Economics and its Correlation to Digital Marketing
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