5 Ways to Use Snapchat for Your Business . No Matter What Industry You're In
Radio and TV ads are a thing of the past. Millions of people have Internet access through their laptops, phones, or cyber cafes. In fact, we are truly living in the digital age right now. Facebook, Instagram, and Twitter have peaked in the past few years as social media platforms. As a result, marketers have left no stone unturned to promote their businesses on these platforms over the last few years. They have almost become saturated for this reason.
Although most marketers are promoting their business on numerous platforms, their main focus is Facebook. It’s true that Facebook has a large audience. However, there are many other great platforms with unique features for your business. Snapchat is the newest, and therefore growing, platform that represents a unique opportunity to increase your company’s community engagement, brand visibility, and loyalty overtime.
A large majority of users on Snapchat are millennials (and even younger than that), but this is a prime audience to market to because they are the future’s consumers. That’s why it’s important to leverage Snapchat’s innovative software and marketing techniques to take your business to the next level.
1. Be a tease
Photos and videos only last a few seconds on Snapchat. That’s what makes it such a great feature to tease your audience about an upcoming product launch or a new product line of your brand. It will create a buzz about your upcoming launch and make your audience come back for more.
2. Go behind the scenes
You can use the drawing tools and caption offered by Snapchat to take your audience behind the scenes to show off the corporate culture of the company. Give a glimpse to the user how their favorite products are manufactured. Give your Snapchat handle to a few trusted employees each day so that they can bring variation into how your brand is viewed. It’s not only important to grow your brand, but also to show your audience that there are real people behind the lens.
3. Invest in snap-ads
These are ten-second full-screen vertical videos that will appear between stories. It is considered one of the best ways to catch your audience’s attention. It helps increase the number of followers on your company’s social profiles. Snapchat users can swipe up to view more content if needed. That way they get access to longer articles and videos promoted by your team.
4. Partner with influencers
Similar to Instagram and Twitter, Snapchat has its own influencers who would receive a multitude of views on their stories. You should partner with some of these influencers to do brand stories with them. On the other hand, you can also arrange for a brand takeover for a week by a celebrity of an influencer to make your audience view your brand in a whole new light. Partnerships are valuable growth opportunities!
5. Highlight brand events
If your company collaborates with bloggers, you should follow these bloggers when they visit the store. In fact, you should take 10-second snaps in order to offer your clients a sneak-peak into the main event. You can use the same technique when launching a new product or introduce a new line of products for your company. It will help attract new users to drop into your store. After all, how will they know to drop in if you’re not telling them in the first place?
To influence the younger demographic utilizing Snapchat, it will be wise to adopt a more youthful marketing strategy to capture these users. Once your brand finds out what is working and what strategy needs adjusting on Snapchat, you’ll have a plethora of options to explore!
Continue reading here: How to Measure Client Satisfaction
Was this article helpful?
