Tips for Doing Content Marketing on Your Own
There is no way that you can ignore content marketing any more and expect that your business is going to be successful. When it comes to promoting an online business, you have so many options to employ. Actually, these online marketing methods work for all sorts of businesses and not just those that are online.
If you would like to improve your site ranking on the search engines, then what you need to do is make sure that you use strategies like content marketing. A few years ago, you could have gotten away with ignoring this strategy, but right now people are consuming content like oxygen in the atmosphere.
Content marketing basically is a strategic marketing approach that employs valuable content to attract and acquire an audience. The content has to be created and distributed to various parts of the internet to capture the audience. It is not as black and white as it might sound, but then again it is not all that difficult either.
For starters, the content must be of premium quality and relevant to the audience. Who will want to check content that does not benefit them? The goal is to drive profitable customer action and generally improve the ranking of a website on the search engines.
Who is employing this strategy?
Just to show you how important this strategy is in the world of business and mainly online marketing, here are some companies that are utilizing it. At the top of the list are Microsoft and Apple. They are using this strategy to educate the masses and at the same time gain a following. The content could be videos, pictures, news stories or just about anything. Cisco Systems and John Deere are also among the top users of this marketing stunt. As a matter of fact, surveys show that in 2015 out of ten marketers, nine are using content marketing.
This just goes to show how valuable it has become over the past few years. As 2016 is coming up, there is no telling how much more important it is going to be. This means that you should also hop onto the ride as soon as possible and make the most of it. Getting started might be quite difficult, but then this is why there are the professional SEO services that are provided by an innumerable lot of companies. Such companies have content marketing lined up in their lengthy list of services that are meant to improve a site’s performance on the search engines.
Therefore, it goes without saying that you do not really need to learn how to do the content marketing yourself. It takes a good deal of your time and you probably do not have this time. Hiring a professional SEO service provider is a good decision, but then you can do a significant portion of it. Here are some tips to get you started.
- Keyword research
There are some keywords that are most popular for the business that you are in. These are the keywords that you should use to create the content for your marketing campaign. Google has a keyword research tool that you can employ to conduct the study. This is the starting point that you should focus on. Once you have those top keywords that are relevant to your business, then you can proceed to the next step which is content creation.
- Conceptualize topics and themes for your content
In as much as your content is going to be based on the keywords, you can come up with some interesting topics and themes that are going to keep people coming back to your site. As mentioned earlier, people are consuming a lot of content nowadays. The content does not have to be strictly promotional. This is the mistake that many people make when they start content marketing. You can do promotional content which is going to appeal to the search engines only for indexing. What you should be doing is creating content for both the search engines and for the benefit of the readers.
How will you conceptualize topics for your content? Here is an example. Say your business involves auto repair. As a general rule of the thumb, you can write whatever content you wish for your website as long as it is related to cars. You can advise people on how to avoid being ripped off when buying cars, how to check if the car is ready for that long-distance road trip etc.
- Write properly
You will discover that coming up with a topic is never a problem but writing will be a challenge. Even the most experienced of content writers have a hard time figuring out how they are going to organize their articles and blog posts. Anyway, if you over think the issue that is when it is going to become a problem. You have been writing ever since you were in kindergarten. What you should strive to do right now is make a lot of sense and allow your readers to flow with your thoughts.
Things like sentence structure, spellings (avoid typos as much as possible), vocabulary (write something that even a fifth grade kid can understand) and paragraphing make a lot of difference. If you do not paragraph your work, then the readers are going to have a really difficult task reading it. Small paragraphs make it easier for your readers to follow your work without feeling overwhelmed.
- Let the work simmer
Do not post the content immediately. Let the work sit and simmer for a while. Re-read the work after a day or two and you will find something you can add or subtract to make it better. It also gives you the opportunity to edit mistakes that you probably missed out on when you were doing your first edit.
- Create a posting schedule
This basically means that you should post regularly. There is no way you can expect your content marketing campaign to be successful if you post once in a month. If your site is established and it is running well, you can post once in a while to maintain it. However, if it is just starting out then you will need to do a lot of content.
Continue reading here: Top 10 Ways to Boost the Social Signals
Was this article helpful?
