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Emergence of Cybermediaries and Content Providers

Cybermediaries offering online advertising to merchants (though links or product listings) are referred to as content providers (Sarkar et al., 1995). They are defined as people or companies that distribute copyright content via the Internet such as owners of websites, bloggers or forum members (Eisenmann & Brown, 2000). Content providers are sometimes also named publishers. (Wikipedia Affiliate Marketing, 2007). Content providers vary in size. They range from big companies such as magazine and newspaper publishers, to physical persons, such as blog owners. According to Zeff, both big and small content providers can make use of online advertising as a revenue source. Big websites have high-volume audience, whereas small websites usually are able to deliver niche audience (Zeff, 1999 4-5). Duffy notes that the number of small content

Seven Principles Of Content Marketing

Now that we've all agreed that Content is King (Again), and Content Marketing is all the rage, maybe it is time to think about some easy-to-follow tenets. Let's keep this simple. There are more than 7 principles in successful content marketing, of course. And some might argue that these are not even the most important seven. Let's hear your thoughts what are the must-have considerations for success

Interactive Infographic - Quality Content and Content Marketing 101

If content is King, then who is the Queen I believe the Queen is Content Marketing. Quality content and content marketing are like food and drinking water for human beings you cannot survive for long with just one. If there is no quality content then all your marketing efforts will go down the drain it does not matter how good your content marketing is or who is doing this. Similarly having awesome content means nothing if no one is reading or sharing it. You have to create visibility and promote your content via Content Marketing to stand a chance after all, this is survival of the fittest .

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The Ultimate Content Marketing Checklist - Infographic

A few weeks back we published The Ultimate Content Publishing Checklist Infographic and wanted to take the next step and create a checklist for content marketing. Adam Connell from BloggingWizard has already done that beautifully. We like simple infographics that teach people something valuable. Infographics that are full of stats and figures are quite literally useless. Remember experts say you should spend the same amount of time with content marketing as creation. The more you learn and mature the more you can add to your marketing checklist. Hope you use it wisely. Good luck.

21 Compelling Content Marketing Lessons from The Game of Thrones [Infographic]

The lessons that drew us closer were from a content marketing perspective. The game is brilliant, the content brilliant and the content marketing even better. GoT has a huge budget, an army of behind the scene helpers but surely we can learn how the content marketing arrow finds its target. Arya and Sansa Stark are great examples of characters that are learning and growing. Similarly, the content marketing game is not something you can set and forget. You have to learn and be adaptable. The game is on, so will you adapt and learn to play the content marketing game or perish like some characters in GoT

4 Content Marketing Trends You Should Follow

Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email all kinds of different ways to serve content. We've been seeing strong indicators that video is one of the hottest content marketing trends. We've seen live video, 360-degree video, and successful use of video-first platforms like YouTube for everything from instructional videos to storytelling. Content marketing has never been about writing the next Great American Novel. It is satisfying to create content that is useful, well-written, informational, and entertaining. But the goal of content marketing is to get results. If short, 100-words long posts are what gets results, then that's the type of content that gets produced.

5 Tips for Using Storytelling in Content Marketing

Not surprisingly, storytelling works well for marketing and advertising. Facebook ads that contain storytelling elements perform better than ads that focus on a call-to-action. Landing pages and websites can become storytelling platforms with the use of creativity and professional web design services. But it's content marketing where storytelling is at its most effective. If you are a content marketer, here are five tips that will help you use storytelling in your campaigns. There are two different approaches you can implement when creating any type of content. You can create what you want, and then let your audience form around it. The other approach is to write for your audience. One of them works better for content marketing, whether you use storytelling or not. Using storytelling in your content marketing doesn't relieve you of the need to know who you are talking to. Storytelling has a universal appeal, that is true. However, different stories appeal to different people.

Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer [Infographic]

Content Marketing is the process of creating great content, promoting that content with a clearly defined objective. The objective could be raising brand awareness, getting more leads or making more sales. Don't imagine any more, with content marketing all this is possible. Here is an infographic with some of the best content marketing tips from the pros that will drive more traffic and engagement. Adopt a four-step strategy when it comes to content marketing Content marketing as the name suggests has two components content creation and promotion.

Content Marketing - Demystified

Last night, our little Wilmington Social Media Club was honored to have Melissa Pressley, Content Marketing Manager at the Wilmington Business Journal and Wilma magazine visit us and present, You are a Publisher So Start Acting Like One If you've never been to a Social Media Club Meetup, put it on your calendar. As a co-organizer, I can tell you we're not out to sell anything or promote any business. We're here to help and because this stuff really gets us fired up This meetup was packed standing-room only. So, what brought these business owners out on a Thursday night The promise of an explanation of content marketing Of course, the practice of publishing content has been around for thousands of years, but what is new are the means for distribution. Websites, blogs, forums and social really allow all of us to create word of mouth content marketing as long as we remember to share what we know, not try to sell.

Your Content Marketing Could Use Some Cheese Sauce

Have you seen skilled marketers publish blog posts or infographics such as When is the best time to post on social media Is this because those smart people think there is one best time to publish, or they think their potential clients need to follow this one-size-fits-all formula Nope. This, my friends, is content marketing cheese sauce.

How To Make An Effective Content Marketing Strategy?

Content Marketing has become an instrumental part in introducing your company to new prospects without having loads of banner ads and spending a ton on advertising, forcing promotional messages etc on social platforms like Facebook, Twitter etc. You have to jump with fully prepared content marketing efforts and should be free from fundamental issues. Content marketing efforts directly impact the ROI for your business as if your created content doesn't attract any attention or add real value to anyone. For effective content marketing strategy, few key areas must have to be considered To add value and for having successful flow with content marketing, you have to think like your prospect customers. What can be their queries concerns etc that you can address on your website, through your blog, video content and in several other places.

6 Essential Tips for Reviving Your Content Marketing Strategy

Content marketing strategyMany content marketers are not happy with the results of their efforts. In some cases, their efforts are not generating enough leads and in many cases, their campaigns are not converting as much as they would like. Only 22 of businesses are happy with their conversion rates I speak with this level of certainty because I know that Content Marketing works like magic if the strategy is right. 88 of B2B rely on content marketing, according to the report published on Forbes. Because Content Marketing is known to deliver fantastic results more and more marketers are using different methods such as micro-influencer marketing to get their various contents across to wider audiences. The approach I usually recommend to people who wants to reengineer their content marketing is that they need to start with the deconstruction of the definition of the phenomenon. I do this because deconstructing the definition lets us see the basics the building blocks of a concept.

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Net Neutrality & What it Means For Content Marketing

Net neutrality is the concept that internet service providers (ISPs) should allow all types of traffic to travel across their networks without discrimination that all sites and applications should be treated equally, and not subjected to traffic shaping, bandwidth throttling and other means of control that serve ISPs' commercial interests. But what does that have to do with content marketing A lot. Think of it this way. Net neutrality essentially argues that access to Internet content should be fair. Or that all content, irrespective of who created it, is the same and deserves the digital equality of opportunity. The only criterion is content quality and that is decided by the user. That's the entire concept on which content marketing and the Google algorithm changes since Panda (to some extent) work.

How online retailers can acquire customers through content marketing

As eCommerce is gaining an increasing share of the customers' wallet, for online retailers, the Word- of-Web (WoW) is emerging as a very potent marketing platform, replacing the age-old word-of-mouth. WoW offers a wider platform offering text, pictures, videos, graphics, etc. and it has led to the emergence of Content Marketing as a powerful marketing tool. Through a well-articulated strategy, content marketing aims to engage the customer communities in a constant dialogue with the brand at a human and social level in areas which interest the customers. In the process, the company is able to project its brand personality within the community, gain its trust and tactfully lead them to the product or service on offer. While engaging the customers and acquiring their wallet-share is a fine art, eCommerce players must follow a well-defined content marketing strategy in order to hit it big 3.

10 Content Marketing Strategies for Startups & SMEs

Content marketing For a begin, we should characterize content marketing. Content marketing is a marketing method of making and conveying significant and important substance to pull in, procure and connect with a plainly characterized and target gathering of people and the goal is to drive productive client activity. In making your small business content marketing procedure is to characterize Content marketing is like some other marketing system. You have to figure out if or not your endeavors are working. The uplifting news is that there are many apparatuses, that are mind blowing for observing, investigating, and making reports for your substance marketing endeavours.

24 Content Marketing Tools from Discovery to Delivery - Infographic

Everyone needs dependable tools to get their job done. A painter needs paint brushes, paint, spray guns, rollers and a ladder. Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketing tools from content discovery, creation to delivery.

How to Create Content That Drives Sales

According to Content Marketing institute, 80 of the decision makers or potential customers prefer to get company information in a series of articles rather than those flashy advertisements. In order to drive sales, content marketing should be at the core of all your marketing strategies. Otherwise, customers are bound to fall off that sales funnel through cracks without making any purchases. To understand it in depth, we need to know what exactly content marketing refers to and how it can be used to drive sales. How do you define Content Marketing Content marketing is defined as the art of communicating with your customers or leads with informative content that helps them in making the decision without bugging them with advertisements.

Content Marketing - It's Going to Get Weird

And that's exactly where we are with content marketing. In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (Content Marketing Institute MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016). This is not good. And the worst may be yet to come. During my opening keynote presentation at Content Marketing World in September, I talked about content marketing through the lens of Gartner's Hype Cycle for Digital Marketing. The Hype Cycle concept is a great way to follow the adoption curve of a disruptive technology, and it's amazingly accurate. First you have the technology trigger in the case of content marketing, the trigger was that all companies, regardless of size, could publish on the web. At the same time consumers had unprecedented access to information. No big media company or corporation controlled the flow of information. BANG .

5 Powerful Ways to Use Content Marketing to Your Advantage

The entire Internet thrives on one thing content Without content the Internet will be a mere vacuum. And whether Internet marketers admit it or not, content is still king and it rules the Internet. A good reason why content marketing has gained prominence since many Internet marketers across different sectors have fully embraced the concept. Content marketing is a tactical marketing method focused on creating and delivering valuable, significant and consistent content to attract, retain and persuade a well-defined target audience or target market and to trigger profit-oriented customer response. Content marketing is not a one-time affair, it is a continuous process that is created and distributed consistently across several platforms or channels online. As a digital marketing strategy, content marketing is different from selling or pitching your products or brand to customers or prospects rather it is about delivering relevant and useful content for your target audience and market.

Key Marketing Mistakes To Avoid When Setting Up Your Content Marketing Campaign

Content marketing is both a gold mine and a mine field. In other words, when you do content marketing right, you stand to gain a lot of benefits. If you do it wrong, though, you'll find yourself wading through murky, non-impactful results all on top of wasted resources. Let's face it, content marketing simply isn't easy. Great content takes time to produce, and once that step is completed, you have to think about distributing and repurposing it. On top of all of this, content takes a while to show results, and you may not realize you're making some crucial mistakes until it's too late. That's why you need to identify any mistakes you might be making right now. Luckily, the list below will help you do that. Keep reading to learn how to identify common content marketing mistakes, and what to do to fix them. This mistake is unfortunately common, despite how much it's warned against by content marketing thought leaders.

Time-Saving Content Marketing Tools to Use

Content marketing is a proven marketing strategy where people who are selling products or services use website articles or blog posts to attract the attention of readers. The following content marketing tools will provide you with all the help you need with your content marketing work. Once you decide to employ content marketing, you'll want to know what topics are attracting the most readers. It's no longer necessary to guess this because websites like Buzzsumo reveal the hot topics of the hour. This is valuable information for people who market their products and services using content marketing since it clearly shows what readers are most interested in. In addition to performing similar tasks to the ones described above, it also tracks what's going on with your content marketing campaigns. All successful marketers incorporate tracking into their routine. Without tracking, it's impossible to be sure what's working and what is not.

How to Create a Successful Content Marketing Funnel

That's why they create content marketing strategies and funnels. Content marketing funnels come with content assets to target buyers in different stages of their journey. If you are keen to reap the benefits of content marketing but don't know where to start, this article is meant for you. I'll share a data-backed strategy for creating a powerful content marketing funnel from scratch. A content marketing funnel is a system where you drive leads step-by-step through a content flow until they convert into paying customers. The stages in a typical content marketing funnel include In the plethora of content floating about, your useful and unique content might get lost if it's not marketed well. Plus, content marketing helps Google index your pages better. It also earns you valuable backlinks and word-of-mouth publicity. No wonder why 59 of B2C and 50 of B2B brands are planning to increase their content marketing budgets in 2020.

Step-By-Step Guide to Building a Content Marketing Calendar

With close to 1 billion live websites, it's becoming abundantly clear that companies must raise the bar on content creation. This involves going above and beyond just committing to publishing content on a weekly or bi-weekly basis. It requires a content marketing calendar, one that will make decisions concerning identifying topics and scheduling tasks a much simpler process. It's a considerable undertaking, but one well worth the time and effort.

What Your Content Marketing Machine is Missing Will Hurt You

How often do you crank out content to check a box, adding to the noise we're all trying to get above A well-oiled content marketing machine drives news leads, nurtures them and qualifies them so sales departments can prioritize their prospects, reduce their sales cycle times, and increase sales volume. If you have a content marketing machine, now's the time to refine it so your content produces the right message to the right audience at the right time. Otherwise, you're wasting your time, money and opportunity. Every piece of content needs a CTA. Every. Piece. Content is about converting but, too often we, myself included, create content without a clear call to action. But, then what's the point While content marketing is undoubtedly about driving leads, each piece of content should be designed to nurture that lead through your sales funnel.

Excellent Content Marketing Examples That Have Worked for the Manufacturing Industry

Creating a successful content marketing campaign is not easy. But I'm not going to talk about how to do it. There are countless guides, tips and tricks online that will tell you exactly how to create a content that will reach your marketing goals. What I do want to turn your attention to is content marketing in manufacturing. With the growth of content marketing, it's important that companies in this industry have the right tools to use it in their favour. One of the problems manufacturers might have is breaking out of the B2C marketing mindset as B2B marketing is often much more powerful in manufacturing. Maybe the problem lies in the fact that the average B2B marketer is around 10 more likely to know what a successful content marketing campaign looks like than an average manufacturing marketer. Let's talk about some things that could help them. Independently from marketing trends, each industry and even each brand have a set of tools that work particularly well for them.

The Downside of Content Marketing

Content marketing is often the cornerstone of any good marketing program. It differentiates your business from the competition, can position you as a trusted information source and can feed your social media monster and public relations machine. What's not to love Not surprisingly, there is such a thing as too much of a good thing. So let's walk through some of the key challenges with this marketing strategy and how you can overcome the downside of content marketing. Small businesses not suffering from this resource problem face yet another, bigger challenge with content marketing quantity. The sheer volume of every company, every brand and every blogger creating their own content and pushing it out into the public forum makes it difficult for any one piece to stand out. Indeed, a study by TrackMaven found that as companies post more content, the engagement with each piece go down, drastically reducing the ROI on content marketing. Thus the focus on going viral .

4 Best Content Marketing Tools and The Features You Need To Know About

Nowadays, content marketing has been taken into focus. Readers demand high-quality content and due to the excellent content quality requirement, the content marketing tools have increased at large. For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. The content marketing tools have so much for the writers and non-content writers. Below are the four best content marketing tools with the features that you need to know about. BuzzSumo is a great tool that could be used for content marketing and SEO campaigns. This tool has the ability to quickly find out the content that works well. It detects which content piece grabs the most amount of attention.

Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner

As always, I find inspiration for my business articles in the things I experience personally. Let's start this article off with a little TMI I am divorced and dating at 40. It's an interesting world, and I'm learning a lot (though I have to say, it's not for the faint of heart ). It occurred to me that there are parallels between what you'd want in a good mate and what you'd want in a content marketing partner, someone who will help you to produce articles, blog posts, and other creative content to promote your business and your goods and services. The same goes for a content marketing agency or professional even a company that has a stellar reputation might not be aligned with how you envision your marketing strategy. And that's okay, because there are plenty of (marketing) fish in the sea. Hold out for the one that speaks your language, and who, when they start talking strategy, gets you excited.

Tips for Doing Content Marketing on Your Own

There is no way that you can ignore content marketing any more and expect that your business is going to be successful. When it comes to promoting an online business, you have so many options to employ. Actually, these online marketing methods work for all sorts of businesses and not just those that are online. If you would like to improve your site ranking on the search engines, then what you need to do is make sure that you use strategies like content marketing. A few years ago, you could have gotten away with ignoring this strategy, but right now people are consuming content like oxygen in the atmosphere. Content marketing basically is a strategic marketing approach that employs valuable content to attract and acquire an audience. The content has to be created and distributed to various parts of the internet to capture the audience. It is not as black and white as it might sound, but then again it is not all that difficult either.

How Authentic Content Marketing Can Make Your Business Remarkable

Here's the big challenge with content marketing today It's hard to get heard. In content marketing, your content takes the place of networking. It's impossible to meet everyone you can serve, but with your writing, podcasting, or videos, you can create long lasting connections that'll eventually turn into sales. This isn't easy to do. But, when you approach your content marketing from the angle of acting human, it's highly effective. But even though we're a content marketing agency, we saw our fair share of struggles. Our rankings plummeted with the launch of a new domain after my decision to change our name after five years. We've felt the growth struggles and have gone through the same challenges as our clients. The only remedy to these slumps Keep posting consistently.

Start At The End: How Your Content Marketing Goals Develop Your Strategy

Content marketing is one of the biggest buzzwords. It's also one of the most vague marketing terms out there. The key to maximizing your reach with content is to start from the back and work forward. What are your content marketing goals With a combination of imagery and storytelling, you paint a picture of what it'll be like to use your product in real life. How will your buyer's purchase change her world Show her through effective content marketing and you'll have a customer for life. Content marketing is also a strong way to show Google some love. You fill your website with keywords, answer their searcher's needs, and give the robot valuable pages to send people to. It's a win-win. Content marketing is one of the most effective ways to reach your buyers. To build an effective strategy using the right mediums, you need to start with your goals in mind.

How to Leverage Content Marketing to Boost Your Business - Part One

This is the first of a two-part series on how to use Content Marketing to Boost your Business. Check back next week for the second part. Content marketing is a type of marketing aimed at consumers who have largely insulated themselves from the world of traditional advertising. Modern consumers are likely to use DVR technology to skip commercials (or are cord cutters who see little to no television advertising), listen to podcasts rather than radio and simply ignore most of the marketing messages that they see in print media. How can you reach these savvy, ad-adverse consumers and boost your business In a word, content. The goal of content marketing isn't to use content as a direct sales tool, but to engage readers and build a relationship by providing them with what they're looking for interesting, informative and above all, relevant content. Your content is much more than something to fill space on your website it's a representation of your brand.

Emarketing: Why it Needs to be Part of your Content Marketing Strategy

Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. However, emarketing should be a regular, well-planned activity, that promotes both blog content and sales offers. So here's a few reasons and tips as to why it needs to be part of your Content Marketing strategy.

Start Using Flipboard to Promote Your Content Marketing

As a content marketer, I know how much time and effort we put into creating the right message, using the right medium in order to deliver specific results. But the only way to achieve those results and to get a return on your content marketing is to promote the content, which in turns promotes your brand, products, services, offers, etc. Including Flipboard in their social media marketing mix can be an especially effective way to promote your content. Flipboard is an app for your desktop and phone that curates content from across the web. For content marketers, this is a golden opportunity because people self-select what they're interested in, so you can do a better job targeting content to the right people. So let's take a closer look at using Flipboard to promote your content marketing. Get into the habit of checking it every day for two weeks. I check mine first thing in the morning.

Why Small Businesses Should Invest in Content Marketing

If you've spent any time reading about digital marketing for your small business, then you'll probably already understand the benefits of content marketing. However, as the online sphere becomes increasingly competitive, content marketing is no longer a nice to have' it's a necessity if you want to stand out and maintain your market share. One of the biggest challenges small business owners are likely to face with their marketing strategy is managing their budgets and getting as much return on their investments as possible. While multinational firms can afford to throw dollars at pay-per-click and other techniques, small business owners need to make sure each and every penny is accounted for. Because of this, content marketing makes sense it's one of the most effective forms of digital marketing and, when done right, can provide a significant return on investment. The days of finding a product or service you like and sticking to it are over.

[Book Review] The Ultimate Guide to Content Marketing & Digital PR

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they're published. It's hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books for example, The Ultimate Guide to Content Marketing & Digital PR by Luke Nicholson, Charlie Marchant, and Tim Kitchen provide long-lasting value by focusing on strategy and tactics rather than the latest and greatest trends in marketing. If you have struggled with where to begin in content marketing (and really want to do it on your own), this book will point you in the right direction. It walks you through several key tactics, explaining each thoroughly. Even if you end up hiring someone else to manage your content, reading this book will help you understand what they're doing on your behalf.

Why Case Studies Should Be Central to B2B Content Marketing Strategie

You don't need to write a case study for every single client, but it's advisable to have a broad range that covers the different areas you work in and the range of services you offer. For example, our Telecoms Content Marketing Case Study tells a distinctly different story to our White-label Services Case Study because they demonstrate different skill sets one working with a company that sells a range of B2B products and support services, the other working alongside an agency that discreetly enlisted our services to help complete their client work.

How A Good Positioning Statement Will Improve Your Content Marketing

Content marketing takes your audience on a journey that starts with acknowledging a need and ends with a sale. When done right, that sale is yours. But if you've ever had to make up a story on the fly to satisfy a six-year old, you know how hard it can be when you're not prepared. A marketing positioning statement is like preparing for the story of your product or service. While it may seem like an unnecessary step, it's absolutely critical for maintaining clear, consistent and effective messaging across your platforms, mediums and channels. So let's take a closer look at how a good positioning statement will improve your content marketing. The average person must be exposed to a message seven times before it sinks in, so if you're selling a product or service, it's important that the same target audience hears the same message every time or the message is wasted. Therein lies the power of a positioning statement.

How To Save Time From Your Content Marketing Efforts

Most businesses these days engage in content marketing in one way or another and we take this process for granted. We rarely stop to think about if what we are doing is optimized and if our time is being spent efficiently. Even if you have delegated the whole process, you will need to give instructions to your in-house employees on how to do tasks in a timely and optimized way. In this article, we will see the best ways to save time on your content marketing efforts, while reducing complexity. As we know, content marketing shouldn't end when we hit Publish on our article. Promoting an article once it's published can include many activities, like posting on your social media, sharing it in your newsletter, posting it in relevant communities and more. Everyone who has been engaging in content marketing for some time has been struck with what's called writer's block , which is not knowing what to write about.

Ways On How To Avoid Piracy In Content Marketing

Content marketing is a dusty road of insincere writers, secondhand ideas, and cognate content. Abidance to the intellectual property law has been an unnecessary requirement and originality is about perfectly hiding your sources in each text. Plagiarism nowadays is simply subtle.

New Technologies for Advanced Content Marketing

Because there are more ads than ever before, it's even more difficult to cut through the noise to reach your target customer. You already know that content marketing is one of the ways you can do just that. Using advanced content marketing tactics will not only reach out and grab customers, but also high-quality posts keep them on your site and engage them. After all, you don't just want their attention, you want customer loyalty. If you want to cut through the noise, advanced content marketing requires more than a great hook and sleek photographs. Today, technologies like AI, drone technology, and AR VR give you a chance to target your content directly to individual customers and show them a perspective they've never seen before. All you need to do is figure out what they want to see.

Why SEO and Content Marketing Go Hand-in-Hand

SEO and content marketing continue to make changes in the world of digital marketing. According to the claims of many digital marketing companies, content marketing probably will replace SEO. However, it will hardly happen, as both strategies are important in the world of digital marketing. Instead of replacing one another, they can work together towards the same goals. Content Marketing is a process of attracting potential buyers to your company using relevant quality content. Hence, it is important to understand the difference between content and content marketing. SEO and content marketing are different parts of a common strategy. Both are equally important. A good integration of SEO and content marketing can bring you more effective results. A professional digital marketing agency will integrate content marketing tools and incorporate SEO best practices . If you do not integrate SEO tools in your content marketing strategies and vice-versa, both will fail.

How to Leverage Content Marketing to Boost Your Business - Part Two

This is the second installment of a two-part series. See the first part here Content Marketing to Boost Your Business which covers planning and creating good content. Content marketing is a subtle thing and it's not as easy to measure your success (or lack thereof) as it is with more traditional strategies. This doesn't mean that you can't get a sense of your ROI, but you will need to use more than one metric to determine how much impact your content marketing is making. Obviously, you can (and probably should) use Google Analytics, but that's hardly the only way to keep track of things. You may also want to use some alternative analytical tools like Heap Analytics, Crazy Egg or any other tool that you prefer. Regardless of the tool you use, what you want to take a look at to see how well your content marketing strategy is performing is the following Remember that content marketing isn't an instant fix for your marketing strategy. You need to plan for the long term and be patient.

Quick Guide to the Evaluation Stage of the B2B Content Marketing Funnel

The middle of the funnel (MoFu), or Evaluation Stage of the B2B content marketing funnel is rather like the getting to know you part of a relationship. Source Content Marketing Institute The MoFu stage of the B2B content marketing funnel is your best opportunity to establish trust and credibility with your qualified leads. You have to nurture and feed their interests with relevant content in the most effective formats to get them to the bottom of the funnel, or the Purchase Stage. If you can do that, then you are creating your B2B content marketing funnel correctly. For more information, check out this infographic from UTM.io on, B2B Content Marketing Funnel A Guide to Create and Optimize.

Marketing Eggspert Round-Up: SEO, LinkedIn, Content Marketing & More

In this month's Marketing Eggspert round-up we include posts on SEO, LinkedIn, content marketing, small business, marketing online, blog traffic, marketing using Wikipedia, social media and lots more. The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO Strategic internal linking is an SEO power technique, especially for content marketing. In this article, I've chosen to focus on internal linking for content marketing, because it's one of the most straightforward and simplest ways to experience SEO uptick. Neil Patel, Kissmetrics 5 Content Marketing Strategies to Increase Blog Traffic Why is blog traffic important Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. kikolani

5 Content Marketing Hacks To Increase Online Visibility And Reach

Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success. Content can increase consumer trust, confidence to buy, as well as extend your brand's online visibility and reach. Developing actionable and authoritative content is one of the best long-term business strategies. Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there's no better long-term strategy than content marketing, Jayson DeMers explained in an Inc. article. Content marketing is also versatile. From email marketing to social media, content encompasses nearly every aspect of a business. How do you develop a content marketing strategy that increases online visibility and reach The following five hacks will get you started. The first step to any powerful content marketing strategy is getting highly organized.

How to Perform a Content Marketing Analysis

Recently, I conducted a content marketing analysis for a new client. Its purpose is to analyze where a brand is in terms of reaching its audience through content and find ways to improve it. Given that things have slowed down for many businesses because of COVID-19, this is the perfect time for you to do your own analysis. You'll use these goals as you measure content marketing results in the coming months, so keep them handy. For my content marketing analysis, I make bullet points of things I like that I think my client should emulate. That might be This is as much about finding gaps as it is emulating your competitors. Many industries simply aren't great at content marketing, which leaves you plenty of opportunities to dominate. If you've been engaging in content marketing, this is your opportunity to really look at what's working.

4 Things You Shouldn't Ignore When Creating Content in Your Word Press Blog

If you're creating content in your WordPress blog yourself, you probably use the bare minimum features in WordPress. I get it there's a lot there, and most of it can seem overly technical. But I want to introduce you to a few key things to pay attention to when creating content so that you maximize your ability to appear in search engines. For this post, I chose the keyword phrase creating content in your WordPress blog. I use it in several places Another often-overlooked element when creating content in your WordPress blog is the URL . It may be set up by default to use the blog title post as your URL extension and that works, but you can also amp up your SEO by using your keyword phrase. Actually, experts argue about whether search engines look at keywords in your URL or not, but I say what harm can it do In addition to a potential SEO boost, it also helps people understand what the article is about, just like the description does.

How to Develop a Content Marketing Strategy for a Small Business Part

Whether you're a small business owner keen to make the most of digital opportunities, or a marketing manager at an SME tasked with getting the business's online presence off the ground, the words content marketing can sound like one of the many marketing buzzwords now floating around in cyberspace. Yet this is a technique with staying power, and it's shaping up to be the future of digital marketing Content marketing, on the other hand, is the digital marketing technique du jour and, at its core, this is a practice which is all about long-term, cost-effective online growth any business can achieve. The technique can be bolstered and boosted with SEO and PPC, but if you can get a strong content marketing strategy up and running, you'll be well on your way to achieving digital wins as a small business. To help you get going with content marketing, we've compiled a quick and simple guide to creating your first content marketing strategy.

Content Marketing For B2B Businesses

Are you running a B2B Business Do you have long sales cycles Do you want to be involved with your customer throughout this long consumer journey Are you experiencing a dip in your marketing efforts If the answer to all these questions is a Yes, then it is time to explore Content Marketing. Before we discuss how to do content marketing for B2B business, let's establish key needs of such a business No sales, no business, no survival. All efforts in marketing should lead to sales and that's how every B2B business is run today. It is in contrast with a B2C business where sometimes, you may have other objectives to fulfill apart from pure sales. Various researchers show that content influences the purchasing decisions of over 50 of customers while 61 are of the opinion that effective content marketing leads to sustainable business results.

How To Use Content Marketing To Grow Your Brand Online

Whether you are a startup business entrepreneur or an established one, creating compelling content for your brand is quite crucial for your business. Always start by defining your content marketing strategy so that the content created will be responding directly to the needs of your target customers. Customer needs should guide your content creation or refreshing. Bearing in mind that there is other business in the same niche as you, you will be forced to work extra harder to make a difference. You can achieve this by focusing your energy on creating content that answers customers' questions and truly offers value. Sponsored content platform would be ideal in this case to help in achieving the quality needed to engage your target audience. Buying sponsored content is quite popular since it guarantees results sooner thus enabling you to grow into becoming an authority in your industry. This is the most crucial part in content marketing.

What Is Content Marketing And How Will My Business Profit?

There seems to be no particular demographic that those who have expressed uncertainty towards my job and the whole concept of content marketing belong to. Many business owners have scratched their heads as I try and explain the value of what I do, as have Millennials (whom we are told are intrinsically au fait with the Internet Age), and even a few keen young startups. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. That's the definition provided by the Content Marketing Institute and I have to say that, taking it in isolation, I can see why many people get confused. Content marketing refers to the process of producing any of the above types of digital content in order to attract internet users to a business's website and ultimately make a purchase.

How Content Marketing has changed the game

To better understand content's phenomenal impact on the marketing world, you only need to look at the numbers. 93 of B2B marketers now use content as a tool in their business, and 78 of marketers plan to grow their content marketing teams by 1-3 people in the next year. On average, marketers spend over a quarter of their budget on content, while 78 of CMOs think custom content is the future of marketing. In this article, we'll take a look at some of the various ways in which content marketing has changed the game So, as you can see, content marketing has changed the game in a number of different ways and we're firmly of the opinion that content is now a need' rather than a nice to have'. It doesn't come easily studies suggest that over half of B2B Marketers struggle with creating relevant content. If you want to embrace the huge power of content for your own business, but you don't know where to start, then why not reach out and send us an e-mail to discuss how we can help

Launch Your Start-Up with these Content Marketing Strategies

As a start-up, content marketing is one of the most effective tools you can use in meeting these challenges and creating awareness of what you have to offer. Content marketing is a strategic approach in which you create and distribute valuable and relevant material or content to your existing and potential consumers. Rather than making a direct pitch of your products and services, with content marketing you provide information and resources to educate customers and provide solutions for their issues and concerns. Content marketing isn't about the hard sell. It's a method for positioning yourself as a source of helpful advice and useful material, and as someone who's capable of speaking as an authority or specialist in your particular field. According to research conducted by HubSpot in 2019, marketers who prioritise blogging efforts are 13 times more likely to see a positive return on their investment.

Our guide to creating a killer content marketing strategy

A great content marketing campaign will bring the following benefits to your business The problem that our clients often encounter is that a lot of time and effort is spent creating content, only to receive a couple of shares' and likes'. This doesn't necessarily mean the content is at fault, but more likely the issues are born in the planning stages. With an impressive 93 of B2B marketers using content marketing, it's interesting to note that only 44 have a documented content strategy, and these are the marketers who produce the most effective content. It is critical to start at the beginning and put together a solid strategy for your content. If you're struggling on ways to do this, or your current plan isn't working, take a look at our guide to help you plan for content marketing success Understanding your objectives is crucial to a successful campaign.

How Content Marketing Is Evolving the PR Agency

As more businesses start moving to content marketing strategies, the demand for PR agencies that know how to effectively strategize, write, promote and measure the success of content is going to continue to rise . I did a quick search on the New York City Craiglist's page to get a better picture of the PR and content marketing job market. Here is what I found It is undeniable that the demand for content marketing is rising. This offers a large opportunity for savvy PR professionals to assume unparalleled levels of leadership and influence. But how can PR professionals capitalize on content marketing to raise their value at their agency If you are currently working at a PR agency, here are five ways to use content marketing to boost your value at your agency. The reach of digital and social media has transformed how PR agencies can target and engage their audiences, and PR is moving to a content marketing model.

Publishers as Content Marketing Agencies

Simultaneously, content marketing is on the rise, and growing at record levels . According to a Custom Content Council report Some publishers see this growth of content marketing as a golden opportunity a way to add revenue streams and make up for decreases in ad spend. Their built-in distribution networks and staff of expert copywriters make them viable contenders to existing marketing and content agencies. One such example is the Economist , which added content marketing to its repertoire to meet client demand and expand revenue. As quoted in DigiDay, Elena Sukacheva ( elenasukacheva), VP of content marketing and strategy at the Economist said In the past, we were acting more like a combination of journalist and analyst who provides research in a well-written form, but now we moved to the agency forum . We work with clients very early and consult them on the type of communications to create.

Baer, Rose and Roetzer Team Up for Content Marketing World Agency Workshop

A 2013 Content Marketing Institute study found that B2B marketers spend 33 of their marketing budgets on content with 54 planning on increasing that spending next year. Forty-four percent of respondents outsource at least a portion of this work. As a result, content marketing offers a large growth opportunity for agencies to differentiate themselves and grow theirs and their clients' businesses. However, agencies that provide strong, multimedia content services are rare. Do you sell content marketing services, or are you looking to move into the market If so, then the Content Marketing World workshop, Building Your Content Marketing Agency Consultancy, is a can't-miss event. Read on for details, and register today using the promo code MAI100 to save 100 on your ticket.

7 Immense Benefits of Internet Marketing for Businesses

Internet marketing is the use of the internet to advertise goods and services. Businesses can employ various tools to market their products or services. These are social media marketing, pay per click, blogging, direct marketing, content marketing and much more. Successful online advertising translates to increased traffic to your website and increases return on investment.

6 Things You Could Be Doing Right Now to Make Your Blog Content Rock

Over the years, content marketing experts (eggsperts) have urged you to publish content with more frequency. Many sites publish daily. But you don't run a publication, right You run a business. So that's not entirely realistic, nor should it be. I tell my clients that they're great at what they do running their business. I and my team are great at content. By hiring us, you get back to focusing on your business. Meanwhile, your content marketing machine chugs on, with little effort from you. Let me know if we can help.

5 Ways to Influence Consumers & Drive Sales with Mobile Marketing

Surprisingly, the content market has a place in mobile marketing. Content marketing creates mobile-based leads. It also increases sales over long periods of time. Constant content marketing, when implemented correctly, can outperform Twitter and Facebook campaigns. It can generate sales, pull customers to brick-and-mortar locations and create the leads needed to increase store sales.

6 Best Tools for Successful Facebook Marketing

You can also review past activity trends. It uses filters that monitor the interactions of followers who are situated in a particular location, enabling you to create content for them. It comes with scheduling tools that provide you with information on which times are the best for you to post new content. It has publishing tools that allow the company to moderate on the content that is published on social media. The Cheese & Burger society, for instance, focuses on starting conversations on its pages that are related to its brand but are not completely centered on its business. This is a platform that would enable it to schedule its posts depending on trends and traffic to the site.

Quick Guide: How To Create Your Digital Marketing Plan

Content and email marketing are two other important channels that can help you achieve your business goals. Is there content (like blog posts) you could create that will entertain or inform your target audience ShimmerXYZ could post about side ponytails and teased bangs making a comeback, and why that's the worst thing ever. Make a plan for how to create content (will you create it in-house or hire a copywriter, what will they create, and when will it happen ). Then figure out where it'll be posted and how you'll promote it.

Local SEO for Restaurants: Tips to Dominate Local Search

Content marketing is a key factor that can help improve your search engine rankings. When done correctly, it can even increase brand awareness, advocacy, and sales. However, publishing content for the sake of content adds no value. Only creating high-quality content can give value and drive more leads to your website.

5 Low-Budget Marketing Strategies Every Startup Can Afford

Content marketing takes on many different forms, but none require significant investment. The simplest approach is to manage an on-site blog, adding new content a few times a week that will help inform and or entertain your readers in some unique and practical way. Infographics, videos, and podcasts all belong to the content-marketing category as well. What's the reason All these content media have the power to improve your brand reputation, increase your inbound traffic and complement the multiple other strategies you draw from this list (as you'll know). So if you haven't already, consider starting up a blog or posting on social media. Experts within the marketing industry agree that common marketing maxim is now truer than ever.

What Is Evergreen Content and How Can It Help Your SEO?

One area that has always been a vocal point of SEO is content marketing. Everybody knows that regular content helps SEO and that a flurry of blog posts can increase website traffic in the short term. Digital marketers have been raving about the value of blogs and news pages for years. Its long-term value to your SEO strategy is incomparable to other content marketing approaches. Evergreen content may take a little bit longer to prepare and create than a simple news article, but the end result is that you have a piece of content that will boost website performance over a longer period.

5 Copywriting Mistakes You're Probably Making and How to Fix Them

Some content providers prefer longer articles simply for the fact that they create more ways to implement important SEO keywords. This isn't always the best choice. These long pieces can sometimes turn into keyword salad, and readers won't be able to take them seriously. When people are looking for answers to simple questions, they don't want to dig through the equivalent of the Iliad to find it. If you only have a few points you want to touch on, don't set an unrealistically high word count. Conversely, things that genuinely require explanation to a greater depth shouldn't be condensed to a minimal word count.

5 Benefits of Outsourcing Your Content Development

I've been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I've started working with bigger brands. This surprised me initially. After all, corporations have their own marketing teams why would they outsource content You also don't have to have HR onboard them, and they don't need to come to all your strategy meetings. Your relationship with your content writer can be as involved as you need it to be. Assign an article. Set a deadline. Get the article published. It's simple. Oh, where do I begin Let's start with this Believe in your investment. What I mean by that is, you have to understand that content is an essential service, and you won't be happy with the results if you expect to pay 50 an article. You want to hire a writer who is skilled at creating content that engages your specific audience, and that won't come cheap. But think about it.

Lead Generation for Small Business Owners During the Coronavirus Outbreak

Focus on keywords that are related to your niche and place them strategically within your content to avoid any interruptions in the flow of content. The right execution of SEO strategies, such as keyword integration and content marketing, will make it easier for prospective clients to find your products and will drive more organic traffic to your website.

Lessons In Customer Loyalty From 3 Successful Businesses

Margot Leong, who leads community and customer marketing at the company, says the tool serves as a channel to mobilize ZenPayroll's community We're able to call upon our evangelists to help us out in a number of ways, including quick responses to press inquiries, voting for us for various awards nominations, social media campaigns, helping us create content for the blog and marketing collateral, etc.

3 Resolutions Every Small Business Owner Should Make

Pulling business to you like this has a lot of immediate deliverables that can feed your social media and content marketing monsters. In addition, don't forget to measure the long-term results like the increase in leads, in qualified leads, website visitors, email newsletter subscriptions, etc. And spread the work around the office as much as possible to share the burden and reap the rewards come this time next year.

How To Start A Successful Online Business With A Global Audience

Have your website developer make content translatable to 2-3 foreign languages. Hire content writers that can write relevant, usable and engaging blogs and articles. Your digital marketer should schedule postings according to peak social media hours in the target regions.

5 Psychology-Based Copywriting Hacks for Your Next Email Marketing Campaign

Adding value to your audience causes people to feel obligated to you and respond positively when you ask them to buy a product or subscribe to your list. Known to many as the Golden Rule of content marketing, you should leverage reciprocity during your next campaign by supplying your audience with something valuable (free content, tools or samples) or actionable information that they can use without buying from you.

How to Fail at Guest Blogging: Please Stop Making These Blogger Mistakes

If you want to showcase your expertise, guest blog with sites that are considered the authority in the field. For example, you want to pitch websites such as Content Marketing Institute if you want to talk about content marketing. If you pitch to a blog that has no visitors, you may as well write your content on the wall in a public restroom (you will probably find more readers there than on a blog with little to no traffic).

Beyond Keywords: Relationship Building to Boost Your SEO

With over 88 of organizations reporting content marketing as part of their overall strategy, there's a big piece of the pie to be had. While content and link building go hand-in-hand (you must first create meaningful content to link to), we're going to focus on moving beyond keywords and content to explore the art of relationship building, why people link share, and how it all comes together to boost your SEO.

3 Methods to Leveraging Content in Your Sales Approach

Content marketing is one such tool that is applicable in both departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consistent content which is customized for individual customers in order to attract and retain the target audience and ultimately to improve profitable consumption. While more commonly regarded as a marketing tool, it is possible for the sales team to incorporate content marketing in its sales pitch by utilizing the value creation focus of content marketing. Some of the content marketing strategies that could be used to improve the effectiveness of the sales pitch include - Viral videos take the concept of mass marketing even further by allowing the companies generating the videos to reach a wide audience at minimized costs.

Top 10 Ways to Boost the Social Signals

It is when people want to read about something particular in detail, they head toward the blog section of the website. To increase the visiting time of the visitors on your web page, you ought to have a blog on your website. They love to read the free, informative, interesting content related to their search. An interesting blog can go viral within no time. If you don't have much time to create and curate the blog yourself, then hire a professional content writer to write blogs for you.

Broaden the Audience of Your Blog Using These Tips

In today's world, keeping a freshly-updated blog is a major component in any business's content marketing strategy. It's an easy way to gain search engine optimization perks, establish yourself as an industry leader, and increase brand awareness. The good news is that the success of your blog is not solely left up to fate or chance there are steps you can take to broaden your audience and create a heftier impact with your content marketing strategy. To help you out, here's some advice on how to build your readership and gain the results you want. At the end of the day, your content marketing and social media efforts should be happily married they should work harmoniously to promote each other, and ideally, the success of one should lead to the triumph of the other. First off, it's always a beneficial idea to keep an eye on what your competitors are doing, especially if they appear to be getting more engagement with their blog posts than you are.

How to Build a Successful eCommerce Brand

Last but not least, it's important to recognize the power and potential of content marketing. Just because what you're selling is inherently appealing to the public, or because it's something everyone needs doesn't mean that your products shouldn't have a unique story, message, and support a certain set of values.

How Social Networks and Blogs Can Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone's throw of years back. Nowadays, it's all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it's also about social networks and blogging. If you've got good SEO practices in play, you'll hopefully come up near the top of the page. However, if you're not, you need to think of other ways to attract an audience. By posting content marketing blogs onto your blog, and then sharing these blogs on your social media profiles, you can dramatically boost your incoming traffic rates.

3 Ways To Generate More Leads For Your Business

Having valuable content will attract a lot of targeted users to your site. Also, content marketing can save your business a lot of money. A Demand Metric study shows that content marketing costs 62 less than outbound marketing while generating more than three times the number of leads.

Supercharge Your Small Business With These Social Media Marketing Tips

By using social listening, you can improve many areas in your businesses such as your customer care efforts, your content marketing initiatives, and even your product development. Before every quarter or every month, brainstorm about topics you can create content around. Create a calendar and map out your posts. What do your customers need What new thing can they learn from you Once they know what to expect, you can expect them to come back more often.

What To Do If Your Blog Goes Viral? 5 Ways To Prepare

Going viral is the gold star of blogging, social media and content marketing. It's the biggest, brightest, shiniest gold star that we all strive to be awarded with when we hit publish on a new post or share a new update. Lightening doesn't tend to strike twice with content marketing, so if you miss out on that rush of traffic the first time, chances are visitors won't return.

Marketing Automation: Email Marketing In Overdrive

Although email campaigns can't be written off so easily, scores of other channels of marketing have been introduced and the digital mix has seen an unprecedented growth. The proliferation of social media, rise of content marketing, advent of in-app ads are enabling brands to target and acquire more customers.

7 Critical Online Marketing Trends

Content marketing is all the rage right now and marketers are on the lookout for quality content to build stronger consumer brands and interact with their audience through many different formats. It doesn't matter whether it's a traditional blog post or a cutting-edge Vine video what matters is the content part. In 2016, brands are expected to invest more in content marketing strategies, effectively bringing this marketing section to the forefront of everyone's interest. Why is content marketing so popular Because it helps marketers to achieve many goals at once build a digital brand, attract users to products and services, boost sales and build a community of loyal followers around their brands. One thing is clear in 2016, marketers won't be giving up on that powerful strategy.

Learn Effective Ways to Create an SEO Friendly Blog Post

Creating content for your blog post can be successful with your writing skill. For keeping your readers glued to your post, you must create an appealing blog. If people like your style, they will start sharing the blog in social media and this will help in improving the search engine ranking. However, you must keep your blog post an SEO friendly one to create a positive impact on the ranking. Here are some essential tips for creating an SEO friendly post

How to Crack Instagram Influencer Marketing in Ecommerce

Once influencers have agreed to collaborate with you, discuss how you can partner to create unique content for your brand. Influencers often create content every day, so they know what works well in front of their audiences. The best way to go about content creation it is to provide ample creative freedom to influencers.

5 Great Tools to Improve Your Business Knowledge

I spend my days creating content, and I do a ton of research on sites and blogs. There are some I rely on heavily for the latest in my industry. Neil Patel's blog is a great example of one I use to understand the latest SEO trends. I also read a lot of Forbes Small Business for cutting-edge thought leadership. Consider who the experts are in your field and see if they're writing. Likely they are. This is a bonus source because if you're creating content for your own blog (you are, right ), you can get great ideas from others. Just find your own unique angle when writing your blog posts.

3 Tools You Need to Use to Market Your Business

3.Piktochart Infographics have become one of the hottest content marketing tools online. But until recently, it took an experienced graphic designer and a hefty budget to create one. Piktochart is a new online resource that allows non-designers to create infographics and presentations. With Piktochart, you use a simple drag and drop editor and a template (choose from 80) to create a beautifully-designed infographic you can share via social networks. Piktochart is a great way to visually market your business, especially if what you do is heavily data driven.

The Entrepreneur Edge: Learn from People Who are Smarter Than You

I'm one of those know-it-all people you love to hate. I've felt (up until recently) that there was little I needed to learn in the world of content marketing. After all, I've been in the industry for 15 years But I've learned to set my ego aside in this matter, and as a result, I feel like I've achieved what I'd like to call the entrepreneur edge.

Keyword Research Right Now: Where to Go

There's a well-loved myth out there that if you write extremely well, that's all you need to rank high on Google. Although it's true that quality trumps just about everything in content marketing, the truth is, you still must have a solid strategy behind what you're writing in order for you to show up and get eyeballs on your work. Part of that solid strategy is undoubtedly keyword research. Without question, there are a wealth of keyword research tools available to you. Which ones should you use and which ones will give you the type of results you need Here are three keyword research tools I love for your content marketing strategy. I like the setup of these search results because they're easy to digest. When you type in a term, you'll get a list of keywords as well as the search volume, CPC, and competition all valuable information for deciding which keywords to target in your content marketing.

Using Facebook Advertising as a Valuable Tool for Improved Results [Infographic]

What's more, using Facebook advertising in your content marketing strategy gives it a great boost. Posting great content by itself will not help people need to click on it, read it, comment on it and share it. Facebook ads help to promote your website content's visibility and pave a way for people to find you. For example, you can use it to increase your CTR by implementing a Learn More button in your ads, and or use Facebook's targeting tools to attract people likely to be interested to read your content.

Advertising In The Digital Age: Social Media Marketing Tips For Small Businesses

In order to be able to advertise on social media, you need to create quality content worth clicking on. Whether you have the capabilities of writing blog articles or have a gift with developing graphics, it needs to be able to catch your audience's attention. If not, you're wasting your own time. Remember, the better quality ads you produce, the lower the cost per click (particularly on Facebook). Be sure to make your written content SEO-friendly with relevant keywords associated with your industry and you're well on your way to content marketing success. It's simply not enough to create content, put out social media ads, and then leave it. You have to be able to communicate with those who seem interested in your product service, those who leave comments, and even those who simply like your social media page. Remember, as much as you're seeing interaction on your page as a simple thumb's up or share, the individuals behind those are regular human beings.

The Cornerstones and Parameters of Social Media Marketing

It is not at all necessary to mention that the social media manager should be familiar with different visual content creation tools like Quotes Cover, Photo Grid, etc. As he she is a writer at the core. The contents should be SEO and content marketing friendly, should have right visuals and reach out to the right online users.

5 Ways to Achieve More Success with Your SEO Efforts

Once you are done with your keyword research, it is time to create content around your selected keywords. Produce content that delivers value to your customers educate them about your product and services. Content should be original, relevant and persuasive, which not only solves users' problems but also tells them which action to take next. This is how you can convert your readers into paying customers, which is important for your business growth.

Business Blogging: Essential or Expendable?

A business blog should be an integral part of every business's content marketing strategy. A good blog may seem like a lot of effort, and truth be told, it is. A good' blog requires time and dedication. Between creating quality content, building a following of readers, driving traffic, monitoring, promoting, and engaging It can feel like a full time job. But, you could argue that running your own business also requires a lot of effort and hard work, so why do so many entrepreneurs do it There's a simple reason why Follow these tips on how to build a business blog that will deliver results, and watch your blog become an invaluable part of your business's content marketing strategy.

3 Fail Proof Ways to Nurture Leads

The key to a good content marketing strategy is to provide content for leads no matter where they are in their purchase journey. But that means creating a good program to nurture those leads that are not yet ready to buy to help them through their journey and towards your product or service. While the specifics of an effective lead nurturing program will be different for every business, these are three fail-proof ways to nurture every lead until they are ready to buy.

Event Marketing on a Shoestring

Take advantage of the expertise within your own walls by holding a seminar taught by the experts in your office. Unlike the open house, you don't have to provide more than good, useful content that you can always record and repurpose to feed your content marketing monster.

What 15 Years of Being an Entrepreneur Has Taught Me

This kind of falls under the permission thing, but I've realized that my content marketing firm doesn't need to look like it did five years ago. Or last year. These days, I'm calling myself a business writer more than a marketer, and that works. I moved away from offering social media services because I didn't enjoy it, and I've stopped working with freelancers for the time being so I do all the writing. And ya know what All that could change again

The Importance of Choosing the Right Domain Name for Your Business

We've already established that building up your brand visibility does indeed depend on the kind of domain name you choose, especially for a personal business you run on your own. However, when you want to run your company in a location-independent way, you want to avoid being visible only in front of a single demographic in your region the right extension and registrar can give you that freedom. Keep in mind that it only works as long as you pair this choice with the right content marketing strategy, too.

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