Using Facebook Advertising as a Valuable Tool for Improved Results [Infographic]

Of all social media platforms, which other than Facebook is more apt to be crowned king? With active users surpassing any other social media platform out there, choosing not to implement it in your social media marketing strategy can be a painful experience you will never forget.

Although Google AdWords is popular for getting awareness almost immediately, Facebook advertising gives you all that, and more. Apart from targeting to the interests, careers, locations, life events and demographics of users, Facebook doesn’t wait for them to search a product or company – it plants an advertisement in front of them, even if there is no intention or plan to purchase.

What’s more, using Facebook advertising in your content marketing strategy gives it a great boost. Posting great content by itself will not help: people need to click on it, read it, comment on it and share it. Facebook ads help to promote your website content’s visibility and pave a way for people to find you. For example, you can use it to increase your CTR by implementing a “Learn More” button in your ads, and/or use Facebook’s targeting tools to attract people likely to be interested to read your content.

Facebook advertising also gives you extensive choices and flexibility. You can choose from different ad formats, such as text, videos, images, and carousels. Use the trial and error method to identify which type of font, colour, image, or blogpost will best grab the attention of your audience and trigger actions to be taken. Examples of actions include signing up for your email newsletter and making a purchase.

Users are also attracted to unique, quirky, and original Facebook ads. Meet those requirements, and you may find your product or content going viral on the platform, leading to shares spreading like wildfire. These can link back to your website, giving you the awareness you need.

Getting to know your target audience is no easy feat, but that’s what Facebook is for, right? Knowing what makes them click (pun intended) can possibly help to shape your Facebook advertising strategy and improve your marketing results.

Check out more examples on creating a Facebook ads campaign from the infographic.

Continue reading here: Social Media Transgressions: The Whole World is Watching

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